Brazil - Broadband Market - Insights, Statistics and Forecasts
In terms of broadband subscribers, Brazil is the regional leader and one of the largest markets in the world. In terms of penetration, however, Brazil is only slightly above the Latin American average, trailing behind neighbouring Chile, Argentina, and Uruguay.
Substantial investments and regulatory reforms are being implemented in preparation for the 2014 FIFA World Cup and 2016 Olympic Games being held in Brazil. These should have a positive effect on the broadband market. In particular, the General Competition Plan regulating wholesale services and infrastructure sharing such as Local Loop Unbundling (LLU) and bitstream access should drive competition in the broadband market.
Another major development is the construction of a new submarine cable network the Atlantic Cable System (ACSea) linking Brazil with the USA, Europe, Africa, and several Latin American countries. When completed, it will substantially increase bandwidth and reduce broadband prices in Brazil.
Oi is the leading broadband network operator, closely followed by Net, then by Vivo in third place and GVT in fourth. Oi and Vivo, which use mainly ADSL technology, have been losing market share to Net and GVT, which offer faster connections the first over HFC cable, the second over a NGN network with a Fibre-to-the-Cabinet (FttC) architecture.
This report provides an overview of Brazil's internet and broadband market, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.
NET Serviços launches a 500Mb/s service for the residential market; Telebras invests in fibre rings to support broadband requirement during the football World Cup; Brazil's National Broadband Plan proceeds steadily, with more than 1.2 million users connected in 2,300 municipalities; four operators launch FttP services (Vivo, Oi, GVT, and TIM Brasil); international WiFi provider Vex acquired by Oi and rebranded Oi WiFi; Oi merges with Portugal Telecom, delivers fibre infrastructure to all 26 states; Brazil's online sales grow, driven by social commerce (s-commerce); Brazil becomes the world's second-largest consumer of Twitter; includes operator data to Q4 2013; regulator's market data updates to February 2014; market developments to April 2014.
Companies covered in this report include:
Vivo, Oi, Embratel, GVT, Universo Online (UOL), Net Serviços de Comunicação, TIM Brasil, Intelig, CTBC/Algar Telecom, Sercomtel, Neovia, Eletropaulo Telecom, Copel, BuscaPé.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook