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Brazil - Broadband Market - Insights, Statistics and Statistics

Brazil has one of the largest broadband markets in Latin America, though broadband penetration is only slightly above the Latin American average, trailing behind neighbouring Chile, Argentina, and Uruguay.

Substantial investments and regulatory reforms were implemented before the FIFA World Cup was held in 2014. The process is expected to develop further in anticipation of the 2016 Olympic Games (also being held in Brazil). In particular, the General Competition Plan regulating wholesale services and infrastructure sharing such as Local Loop Unbundling (LLU) and bitstream access should drive competition in the broadband market. The Games are stimulating investment in infrastructure, though the chief beneficiaries will be the host cities rather than the country at large.

Another major development is the construction of a new submarine cable network the Atlantic Cable System (ACSea) linking Brazil with the USA, Europe, Africa, and several Latin American countries. When completed, it will substantially increase bandwidth and reduce broadband prices in Brazil.

Oi is the leading broadband network operator, closely followed by Net, Vivo and GVT. Oi and Vivo, which use mainly ADSL technology, have been losing market share to Net and GVT, which offer faster connections the first over HFC cable, the second over a NGN network with a Fibre-to-the-Cabinet (FttC) architecture.

This report provides an overview of Brazil's internet and broadband market, accompanied by relevant statistics, analyses, and broadband scenario forecasts to 2020.

Key developments:

NET Serviços launches a 500Mb/s service for the residential market; Telebras invests in fibre rings to support broadband requirement during the football World Cup; Brazil's National Broadband Plan proceeds steadily, with more than 1.2 million users connected in 2,300 municipalities; more operators launch FttP services; international WiFi provider Vex acquired by Oi and rebranded Oi WiFi; Oi divests of Portugal Telecom, delivers fibre infrastructure to all 26 states; Brazil's online sales grow, driven by social commerce (s-commerce); report update includes telcos' financial and operating data to Q1 2015; regulator's market data updates to April 2015; recent market developments.

Companies covered in this report include:

Vivo, Oi, Embratel, GVT, Universo Online (UOL), Net Serviços de Comunicação, TIM Brasil, Intelig, CTBC/Algar Telecom, Sercomtel, Neovia, Eletropaulo Telecom, Copel, BuscaPé.


1. Synopsis
2. Broadband access market
2.1 Overview
2.1.1 Broadband statistics
2.2 Forecasts fixed broadband market 2015; 2017; 2020
2.2.1 Scenario 1 higher broadband growth
2.2.2 Scenario 2 lower broadband growth
2.3 Notes on scenario forecasts
2.3.1 Broadband market analysis
2.3.2 Digital inclusion and GESAC
2.4 National broadband plan
2.4.1 Inception
2.4.2 Network
2.4.3 Goals and realisations
2.4.4 Major participating operators
2.4.5 Price and speed
2.5 Brazil's ISP market
2.5.1 Overview
2.5.2 Universo Online (UOL)
2.6 Broadband network operators
2.6.1 Market share statistics
2.6.2 Oi Velox
2.6.3 Net Vírtua
2.6.4 Vivo Speedy
2.6.5 Power GVT
2.6.6 TIM Brasil
2.7 Cable modems
2.8 Asymmetrical Digital Subscriber Line (ADSL)
2.9 Fibre-to-the-Premises (FttP) networks
2.10 Broadband Powerline (BPL)
2.11 Fixed wireless broadband
2.11.1 WiFi
2.11.2 WiMAX
2.11.3 TDD-LTE
2.12 Media convergence
2.12.1 Overview of media convergence
2.12.2 Broadband TV (IPTV)
3. Digital economy
3.1 E-commerce
3.2 S-commerce
3.3 E-government
3.4 E-health
3.5 E-learning
3.6 Online games
4. Digital media
5. Related reports
Table 1 Historic - Internet users and penetration 1998 - 2004
Table 2 Internet users and penetration 2005 - 2015
Table 3 Fixed broadband subscribers and penetration 2001 - 2015
Table 4 Internet access market share by platform 2005 - 2015
Table 5 Forecast broadband subscribers higher growth scenario 2015; 2017, 2020
Table 6 Forecast broadband subscribers lower growth scenario 2015; 2017; 2020
Table 7 Average broadband access speed (download) 2008 - 2014
Table 8 Broadband operators' market share 2003 - 2015
Table 9 Oi broadband subscribers 2001 - 2015
Table 10 Net broadband subscribers 2001 - 2015
Table 11 Vivo broadband subscribers 2001 - 2015
Table 12 GVT broadband subscribers 2004 - 2015
Table 13 Cable modem subscribers and penetration 2001 - 2015
Table 14 ADSL subscribers and penetration 2001 - 2015
Table 15 Telefónica/Vivo FttP homes passed and connected 2008 - 2014
Table 16 Fibre broadband subscribers 2014 - 2015
Table 17 WiFi hotspots in service 2013 - 2015
Table 18 Algar Telecom TV and broadband subscribers 2009 - 2015
Table 19 Brazil B2C e-commerce spending 2005 - 2013
Chart 1 Internet users and penetration 2005 2015
Chart 2 Fixed broadband subscribers and penetration 2001 2015
Chart 3 Broadband market share at a glance 2007 - 2015
Chart 4 Cable modem subscribers and penetration 2001 2015
Chart 5 ADSL subscribers and penetration 2001 2015
Exhibit 1 Regions and states of Brazil

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