Market Research Logo

Bangladesh - Mobile Market Overview, Forecasts, and Broadcasting

Bangladesh - Mobile Market Overview, Forecasts, and Broadcasting

After deregulation of the mobile market and the entry of two new operators (bringing the total number of mobile providers to five) in 2005, Bangladesh witnessed a boom period in mobile subscriber numbers. While overall growth has slowed somewhat over the last two or three years, the market continues to expand in a healthy fashion. The issuing of 3G licences by auction in 2013 and the subsequent launch of 3G networks has given a huge boost to the mobile/internet segment. Foreign investment interest has also continued to be high. Strong growth of the mobile internet customer base is expected to continue into 2016 and 2017. LTE services are expected to be launched by 2017. In September 2015 Axiata Group and Bharti Airtel commenced merger discussions for their Bangladesh operations. The potential merger would boost the combined cellco to take second market place from Banglalink.

This report describes how the mobile market is growing and the impact this growth is having on the developing nation, as well as providing an outline of the main players. The report also has a brief overview of the TV broadcasting sector.

Key Developments:

The mobile subscriber base grew strongly by 11% during for the 12 months to September 2015 to reach 131 million subscribers.
Airtel Bangladesh was the fastest growing operator, growing by over 20% during that time.
CityCell (PBTL) continues to lose market share as it fights to stay in the market.
The mobile internet customer numbers continue to grow strongly, reaching 32% penetration by September 2015.
The BTRC plan to hold auctions in the 700MHz spectrum frequencies for mobile Long Term Evolution (LTE) services during 2016.
The leading operator GrameenPhone was not likely to launch LTE services before early 2017.

Companies mentioned in this report:

GrameenPhone; CityCell (PBTL); Orascom Telecom Bangladesh (formerly Sheba Telecom); Banglalink; Robi Axiata (formerly Aktel); Teletalk (Bangladesh Telegraph and Telephone Board); Airtel Bangla (formerly Warid Telecom)

1. Synopsis
2. Mobile communications
2.1 Overview of Bangladesh's mobile market
2.2 Background
2.3 Mobile licences
2.3.1 2G licences
2.3.2 3G licences
2.3.3 4G licences
2.4 Mobile statistics
2.5 Forecasts mobile services 2015; 2017; 2020
2.5.1 Scenario forecasts
2.5.2 Notes on scenario forecasts
2.6 Regulatory issues
2.6.1 Surcharge on mobile usage
2.6.2 700MHz spectrum
2.6.3 450MHz spectrum
2.6.4 Blackberry blocked
2.6.5 Infrastructure sharing
2.6.6 SIM registration
2.6.7 2100MHz and 1800MHz Spectrum Auctions 2014-2015
2.7 Major mobile operators
2.7.1 CityCell (PBTL)
2.7.2 GrameenPhone
2.7.3 Banglalink
2.7.4 Robi Axiata
2.7.5 Teletalk
2.7.6 Airtel Bangladesh
2.8 Mobile data services
2.8.1 Mobile broadband
2.8.2 Mobile banking
3. Broadcasting
3.1 Overview of broadcasting market
3.2 TV Channels
3.3 Free to Air (FTA) broadcasting
3.4 Cable TV (CATV)
3.5 Satellite TV
3.5.1 ATN Bangla
3.5.2 Boishakhi
3.5.3 Bangladesh Television (BTV)
3.5.4 BTV World
3.5.5 Channel i
3.5.6 Ekushey Television (ETV)
3.5.7 NTV
3.6 Consolidation and convergence
3.7 Proposed satellite system
4. Related reports
List of Tables, Charts and Exhibits
Table 1 Historical - mobile subscribers 1996 - 2005
Table 2 Mobile subscribers 2006 - 2015
Table 3 Mobile subscribers by operator and annual change September 2015
Table 4 Market share by operator September 2015
Table 5 Mobile internet subscribers and penetration 2012 - 2015
Table 6 Mobile services monthly ARPU 1998 - 2014
Table 7 Forecast mobile subscribers 2015; 2017; 2020
Table 8 CityCell (PBTL) subscribers 1999 - 2015
Table 9 GrameenPhone subscribers 1998 - 2015
Table 10 Banglalink (Orascom Telecom) subscribers 2002 - 2015
Table 11 Robi Axiata subscribers 2005 - 2015
Table 12 Teletalk subscribers 2005 - 2015
Table 13 Airtel Bangla subscribers 2007 2015
Table 14 Mobile broadband subscribers 2009 2015
Table 15 Key broadcasting statistics 2014
Table 16 Proportion of households with TV 1998 - 2014
Table 17 Cable TV subscribers 2002 - 2014
Chart 1 Bangladesh mobile subscribers, annual change and penetration 2006 - 2015
Chart 2 Bangladesh mobile operator market share September 2015
Chart 3 - Major mobile operator subscribers - 2007-2015
Exhibit 1 Mobile operators in Bangladesh 2014
Exhibit 2 - The Village Pay Phone (VPP) Program

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report