Bangladesh - Mobile Market Overview, Forecasts, and Broadcasting

Attention: There is an updated edition available for this report.

Bangladesh - Mobile Market Overview, Forecasts, and Broadcasting

After deregulation of the mobile market and the entry of two new operators (bringing the total number of mobile providers to five) in 2005, Bangladesh witnessed a period of booming growth in mobile subscriber numbers. While overall growth has slowed somewhat over the last two or three years, the market continues to expand in a healthy fashion. The issue of 3G licences by auction in late 2013 and the subsequent launch of 3G networks has given a huge boost to the mobile/internet segment. Foreign investment interest has also continued to be high. This report describes how the mobile market is growing and the impact this growth is having on the developing nation, as well as providing an outline of the main players. The introduction of 3G is particularly covered. The report also has a brief overview of the TV broadcasting sector.

Key Developments:

the first 3G licence in the country was awarded to Teletalk;
the state-owned operator launched a pilot 3G offering in September 2012;
the much-anticipated 3G auction was finally held in September 2013;
four operators - GrameenPhone Banglalink, Robi Axiata and Bharti Airtel - acquired 3G spectrum in the auction;
the operators followed up quickly with network launches;
overall mobile penetration had grown to 74% by September 2014, the 100 million mobile subscriber milestone having been passed in 2013;
after banning the selling pre-activated SIM cards without proper subscriber identification, the BTRC continued follow up its decision with a strong enforcement policy;
CDMA operator CityCell's plan to launch a GSM network after being granted a licence in 2013 seemed to be running into difficulties;
the regulator was working to free up the 700MHz band to allow use by mobile operators for possible 4G LTE services.

Companies covered in this report include:

GrameenPhone; CityCell (PBTL); Orascom Telecom Bangladesh (formerly Sheba Telecom); Banglalink; Robi Axiata (formerly Aktel); Teletalk (Bangladesh Telegraph and Telephone Board); Airtel Bangla (formerly Warid Telecom)

1. Synopsis
2. Mobile communications
2.1 Overview of Bangladesh's mobile market
2.2 Background
2.3 Mobile licences
2.3.1 2G licences
2.3.2 3G licences
2.3.3 4G licences
2.4 Mobile statistics
2.5 Forecasts mobile services 2015; 2020
2.6 Regulatory issues
2.6.1 Surcharge on mobile usage
2.6.2 700MHz spectrum
2.6.3 450MHz spectrum
2.6.4 Blackberry blocked
2.6.5 Infrastructure sharing
2.6.6 Spectrum allocation
2.6.7 SIM registration
2.6.8 Ringtones
2.6.9 Tax on mobile services
2.7 Major mobile operators
2.7.1 CityCell (PBTL)
2.7.2 GrameenPhone
2.7.3 Banglalink
2.7.4 Robi Axiata
2.7.5 Teletalk
2.7.6 Airtel Bangla (formerly Warid Telecom)
2.8 Mobile data services
2.8.1 Mobile broadband
2.8.2 Mobile services university admissions
2.8.3 Mobile banking
3. Broadcasting
3.1 Overview of broadcasting market
3.2 TV Channels
3.3 Free to Air (FTA) broadcasting
3.3.1 Bangladesh Television (BTV)
3.4 Cable TV (CATV)
3.5 Satellite TV
3.5.1 ATN Bangla
3.5.2 Boishakhi
3.5.3 BTV World
3.5.4 Channel i
3.5.5 Ekushey Television (ETV)
3.5.6 NTV
3.6 Consolidation and convergence
4. Notes on scenario forecasts
5. Related reports
Table 1 Mobile subscribers 1996 - 2014
Table 2 Mobile subscribers by operator and annual change September 2014
Table 3 Market share by operator September 2014
Table 4 Mobile internet subscribers and penetration 2012 - 2014
Table 5 Mobile services monthly ARPU 1998 - 2013
Table 6 Forecast mobile subscribers 2015; 2020
Table 7 CityCell (PBTL) subscribers 1999 - 2014
Table 8 GrameenPhone subscribers 1998 - 2014
Table 9 Banglalink (Orascom Telecom) subscribers 2002 - 2014
Table 10 Axiata (Bangladesh) subscribers 2005 - 2014
Table 11 Teletalk subscribers 2005 - 2014
Table 12 Airtel subscribers 2007 2014
Table 13 Mobile broadband subscribers 2009 2013
Table 14 Key broadcasting statistics 2013
Table 15 Proportion of households with TV 1998 - 2013
Table 16 Cable TV subscribers 2002 - 2013
Chart 1 Bangladesh mobile subscribers, annual change and penetration 2000 - 2014
Chart 2 Bangladesh mobile operator market share September 2014
Chart 3 - Major mobile operator subscribers - 2007-2014
Exhibit 1 Mobile operators in Bangladesh 2013
Exhibit 2 - The Village Pay Phone (VPP) Program

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook