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Bangladesh - Mobile Market Overview, Forecasts, and Broadcasting


Attention: There is an updated edition available for this report.

After deregulation of the mobile market and the entry of two new operators (bringing the total number of mobile providers to five) in 2005, Bangladesh witnessed a period of booming growth in mobile subscriber numbers. While growth has slowed somewhat over the last two or three years, the market continues to expand in a healthy fashion. Foreign investment interest has also continued to be high. This report describes how the mobile market is growing and the impact this growth is having on the developing nation, as well as providing an outline of the main players. The introduction of 3G mobile services is also covered. The report also has a brief overview of the TV broadcasting sector.

Key Developments:

The first 3G licence in the country having been awarded to Teletalk, the state-owned operator launched its 3G offering in September 2012; the 3G licensing process for private operators had become bogged down in red tape, but the planned auction looked likely to take place in early 2013; overall mobile subscriber growth remains strong (nearly 20% annually) as penetration continues to rise; BTRC takes tough stance on SIM registration; CDMA operator CityCell was preparing to launch a GSM network in 2013 after being granted a licence; subscriptions to ‘mobile internet’ services were growing at a rapid rate; the dispute over 2G licences renewed in November 2011 was resolved in August 2012.

Companies covered in this report include:

GrameenPhone; CityCell (PBTL); Orascom Telecom Bangladesh (formerly Sheba Telecom); Banglalink; Robi Axiata (formerly Aktel); Teletalk (Bangladesh Telegraph and Telephone Board); Airtel Bangla (formerly Warid Telecom)


1. Synopsis
2. Mobile communications
2.1 Overview of Bangladesh’s mobile market
2.1.1 2G licences
2.1.2 3G licences
2.1.3 4G licences
2.2 Mobile statistics
2.3 Forecasts – mobile services – 2015; 2020
2.4 Regulatory issues
2.4.1 Infrastructure sharing
2.4.2 Spectrum allocation
2.4.3 SIM registration
2.4.4 Ringtones
2.4.5 Tax on mobile services
2.5 Major mobile operators
2.5.1 CityCell (PBTL)
2.5.2 GrameenPhone
2.5.3 Orascom Telecom (formerly Sheba Telecom)
2.5.4 Robi Axiata (formerlyTMIB/AkTel)
2.5.5 Teletalk
2.5.6 Airtel Bangla (formerly Warid Telecom)
2.6 Mobile data services
2.6.1 Mobile broadband
2.6.2 Mobile services – university admissions
2.6.3 Mobile banking
3. Broadcasting
3.1 Overview of broadcasting market
3.2 TV Channels
3.3 Free to Air (FTA) broadcasting
3.3.1 Bangladesh Television (BTV)
3.4 Cable TV (CATV)
3.5 Satellite TV
3.5.1 ATN Bangla
3.5.2 Boishakhi
3.5.3 BTV World
3.5.4 Channel i
3.5.5 Ekushey Television (ETV)
3.5.6 NTV
3.6 Consolidation and convergence
4. Notes on scenario forecasts
5. Related reports
Table 1 – Mobile subscribers – 1996 - 2013
Table 2 – Mobile subscribers by operator and annual change – November 2012
Table 3 – Market share by operator – November 2012
Table 4 – Mobile services monthly ARPU – 1998 - 2011
Table 5 – Forecast mobile subscribers – 2015; 2020
Table 6 – CityCell (PBTL) subscribers – 1999 - 2012
Table 7 – GrameenPhone subscribers – 1998 - 2012
Table 8 – Orascom Telecom subscribers – 2002 - 2012
Table 9 – Axiata (Bangladesh) subscribers – 2005 - 2012
Table 10 – Teletalk subscribers – 2005 - 2012
Table 11 – Airtel subscribers – 2007 – 2012
Table 12 – Key broadcasting statistics – 2011
Table 13 – Proportion of households with TV – 1998 - 2011
Table 14 – Cable TV subscribers – 2002 - 2011
Chart 1 – Bangladesh mobile subscribers and penetration – 2002 - 2012
Chart 2 – Bangladesh mobile operator market share – August 2011
Exhibit 1 – Mobile operators in Bangladesh – 2012
Exhibit 2 - The Village Pay Phone (VPP) Program

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