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Austria - Telecoms, IP Networks, Digital Media and Forecasts


Attention: There is an updated edition available for this report.

This report provides a comprehensive overview of trends and developments in Austria’s telecommunications market. The report analyses the mobile, Internet, broadband, digital TV and converging media sectors.

Subjects include:

Market and industry analyses, trends and developments
Facts, figures and statistics
Industry and regulatory issues
Infrastructure
Major players, revenues, subscribers, ARPU, MoU
Internet, VoIP, IPTV
Mobile voice and data markets
Broadband (FttH, DSL, cable TV, wireless)
Convergence and digital media
3G subscriber and mobile ARPU forecasts to 2015
Broadband market forecasts for selective years to 2020


Austria prepares regulatory unbundling measures for fibre network accessBuddeComm’s annual publication, Austria - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets a key central European market.

Although Austria’s telecom market has been progressively liberalised since the early 1990s, the incumbent Telekom Austria has remained the dominant player in all sectors despite Austria having one of the most competitive markets Europe. In the mobile sector, all four network operators are international players, with mobilkom austria having a particularly strong presence in central and eastern Europe. T-Mobile and Orange have the full resources of their parent companies at their disposal, which will help them secure the required technology upgrades for their networks during the next few years. A small number of MVNOs has aided competition, though most resellers are owned and operated by the MNOs in a bid to secure market share in the no-frills segment.

More than 70% of the population uses the Internet, and broadband household penetration at 58% (or about 87% if mobile broadband is taken into account) is above the EU average, largely the result of effectively competing cable and ADSL platforms. The number of fixed lines continues to fall as a result of consumer substitution for VoIP and mobile-only solutions. Together, TA and UPC Austria provide around two-thirds of all fixed broadband connections, with a substantial portion of the remainder provided by a small number of regional cablecos.

Although local loop unbundling was mandated in 2001, Telekom Austria was initially slow to implement its provisions, with the result that competition in the DSL sector fell far below that in other European markets. Amendments to the Telecommunications Act in June 2009 have addressed similar concerns with Austria’s future All-IP NGNs, aiming to provide improved access to existing infrastructure, both telecoms and other infrastructure such as electricity poles and sewage systems. However, the regulator’s proposal that Telekom Austria provide access to its copper network to alternative operators via a virtual unbundling access product - while making it easier for these companies to offer services - nevertheless excludes fibre networks and so does not establish rules to encourage competition in this sector. The EC has appealed to the regulator to ensure full fibre unbundling of TA’s network as soon as it is technically and economically possible.

Telecom revenue has fallen steadily since 2006, in recent years aggravated by unfavourable economic conditions. It is expected to be stable in 2011 and to show only moderate growth to 2013, being hampered by the effects of regulated tariffs on termination rates and mobile roaming, competition among players, as well as the continuing decline in voice revenue. Nevertheless this will be countered by increasing revenue anticipated from mobile data services, and stability in the market for bundled services.

Investments in the sector have also been affected by the troubled liquidity markets, having fallen steadily year-on-year. In common with other European markets, pressure to maintain investment momentum during the next few years will come from mobile operators: the auction for licences in the 2.6GHz spectrum band will enable them to develop their plans to deploy LTE technology, and so establish networks better able to manage bandwidth. This in turn will allow them to capitalise on high-end mobile data applications and services, and so generate higher ARPU.

Digital switchover in Austria progressed earlier than in most other EU countries. Analogue broadcasting was shutdown in Vienna/Lower Austria towards the end of 2007, with other areas achieving ASO sequentially by region. By early 2010 most households had switched to DVB-T, while a few could receive it but were still provided with analogue signals by their local cableco. During the switch-off phase additional space was made available for a further six multiplexes - by mid-2010, 95% of households could receive the channels bundled on MUX A and 87% were within the coverage area of MUX B. Further expansion of the MUX B platform coverage area is not currently planned, while a fourth multiplex (MUX D) has been reserved for mobile broadcasting.

Key telecom parameters - 2009 - 2011
Sector 2009 2011 (e)
Broadband:
Fixed broadband subscribers (million) 1.89 2.32
Fixed broadband penetration rate 25% 27%
Mobile broadband subscribers (million) 1.20 1.68
Subscribers to telecoms services:
Fixed-line telephony (million) 2.6 2.5
Mobile phone (million) 11.5 12.45
Mobile penetration (population) 140% 145%
(Source: BuddeComm based on industry data)

Market highlights:

The 900/1800MHz ranges currently reserved for GSM services are likely to be opened up for additional 3G use when the frequency allocations held by mobilkom austria, T-Mobile and Orange expire at the end of 2015, 2017 and 2019 respectively. This is in line with similar developments elsewhere in Europe where regulators are keen to refarm 2G spectrum to further develop the 3G sector.Fibre deployment remains insignificant outside Vienna and a few other major cities. Nevertheless, Telekom Austria has made considerable progress with its national ‘FiberCities’ project, having rolled out FttH to about 150,000 households in Klagenfurt and Villach, providing speeds of up to 1Gb/s. This network complements the company’s VDSL2 strategy in rural areas using existing fibre backbone infrastructure. About 4,000 mobile base stations will also be connected to the network to support the company’s future LTE projects. FttH trials in Vienna are expected to start during the first quarter of 2011.All MNOs have advanced plans for LTE roll-outs, with T-Mobile as early as October 2009 having reached data rates at over 130Mb/s. In June 2010 the operators tested LTE in Vienna and Innsbruck using the 2.6GHz band using equipment from Huawei, while H3 has contracted NSN and Orange Ericsson. Mobilkom austria (also with Huawei) demonstrated LTE in July 2010 in Vienna. The technology should see commercial launched during 2011.The satellite TV sector is particularly strong in Austria, with the Astra system the market leader: about two thirds of digital TV households are Astra subscribers. Among DTH households, digital satellite has an 89% market share, compared to 39% for digital cable networks. The market has sufficient room to expand, with Austriasat introduced as a new competitor in late 2010. 

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Austria. It provides further information on:

Market liberalisation and regulatory issues;
The impact of the global economic crisis;
Telecoms operators - privatisation, acquisitions, new licences;
Mobile data market developments in coming years in light of new spectrum auctions and awards;
3G developments, regulatory issues and technologies including HSPA and LTE;
Broadband migration to an FttH architecture;
Historical and current subscriber statistics and forecasts;
ARPU statistics and forecasts.

 Data in this report is the latest available at the time of preparation and may not be for the current year.

1. Key Statistics
2. Telecommunications Market
2.1 Overview of Austria’s telecom market
3. Regulatory Environment
3.1 History
3.1.1 EU regulatory framework
3.2 Regulatory authorities
3.2.1 Austrian Regulatory Authority for Broadcasting and Telecommunications
3.2.2 Telekom Control Commission
3.2.3 Austrian Communications Authority (KommAustria)
3.3 Telecom sector liberalisation in Austria
3.3.1 Privatisation of Telekom Austria
3.3.2 Interconnect
3.3.3 Access
3.4 Number portability (NP)
3.5 Carrier PreSelection (CPS)
4. Fixed Network Market
4.1 Overview
4.2 Telekom Austria
4.3 Tele2UTA
4.4 tele.ring
4.5 UPC Austria
4.6 eTel Austria
5. Telecommunications Infrastructure
5.1 National telecom network
5.2 Next Generation Network (NGN)
5.3 Structural separation
5.4 Wholesaling
5.5 International infrastructure
5.5.1 Submarine cable networks
5.5.2 Satellite networks
6. Broadband Market
6.1 Broadband market overview
6.1.1 Regulating wholesale access
6.1.2 Wholesale market
6.1.3 Broadband statistics
6.1.4 Government support
6.1.5 Regional broadband
6.2 Cable modems
6.2.1 UPC Austria
6.3 Asymmetrical Digital Subscriber Line (ADSL)
6.4 Fibre-to-the-Home (FttH) networks
6.5 Mobile broadband
6.6 Broadband Powerline (BPL)
6.7 Wireless broadband
6.7.1 Wireless Local Loop (WLL)
6.7.2 450MHz frequency band
6.7.3 3.5GHz frequency band
6.7.4 Wireless LANs/WiFi
6.7.5 WiMAX
6.7.6 Internet via satellite
7. Convergence
7.1 Overview
7.2 Key general trends
7.3 Business models
7.3.1 Bundled services
7.4 Regulatory issues
8. Digital Media
8.1 Digital TV
8.1.1 Overview
8.1.2 TV-over-DSL (IPTV)
8.1.3 Cable TV
8.1.4 Satellite TV
8.1.5 Digital terrestrial TV
8.1.6 Free-to-Air (FTA) TV
8.1.7 VoIP (Voice over Internet Protocol) services
9. Mobile Communications
9.1 Overview of Austria’s mobile market
9.1.1 Mobile statistics
9.1.2 Operator market shares
9.2 Regulatory issues
9.2.1 Regulatory authority
9.2.2 Spectrum regulations and spectrum auctions
9.2.3 Roaming
9.2.4 Mobile number portability (MNP)
9.2.5 Mobile termination rates (MTRs)
9.3 Mobile technologies
9.3.1 Digital
9.3.2 Third Generation (3G) mobile
9.4 Major mobile operators
9.4.1 Orange
9.4.2 3 Austria
9.4.3 mobilkom austria
9.4.4 T-Mobile
9.4.5 Mobile Virtual Network Operators (MVNO)
9.5 Mobile voice services
9.5.1 Prepaid cards
9.6 Mobile Messaging
9.6.1 Short Message Service (SMS)
9.6.2 Multimedia Messaging Service (MMS)
9.7 Mobile data services
9.7.1 General Packet Radio Service (GPRS)
9.7.2 Push-to-Talk (PTT)
9.7.3 Enhanced data for GSM Evolution (EDGE)
9.7.4 High-Speed Packet Access (HSPA)
9.7.5 High-Speed Circuit-Switched Data (HSCSD)
9.7.6 High-Speed Uplink Packet Access (HSUPA)
9.7.7 LTE
9.7.8 Mobile TV
9.7.9 Femtocells
9.8 Mobile content and applications
9.8.1 M-commerce
9.8.2 Mobile VoIP
10. Forecasts
10.1 Forecasts - broadband subscribers - 2007 - 2012; 2020
10.1.1 Scenario 1 - higher broadband subscriber growth
10.1.2 Scenario 2 - lower broadband subscriber growth
10.2 Forecasts - mobile market - 2006 - 2015
10.2.1 UMTS forecasts
10.2.2 Mobile ARPU forecasts
11. Glossary of Abbreviations
List of Tables, Charts and Exgibits
Table 1 - Country statistics Austria - 2010
Table 2 - Telecom revenue and investment statistics - 2009 (e)
Table 3 - Telephone network statistics - 2009
Table 4 - Internet user statistics - June 2010
Table 5 - Broadband statistics - January 2010
Table 6 - Mobile statistics - June 2010
Table 7 - National telecommunications authorities
Table 8 - Retail telecoms revenue by sector - 2003 - 2009
Table 9 - Market share of retail telecoms revenue by sector - 2003 - 2008
Table 10 - LLU, shared access price - connection, monthly rental - 2006 - 2009
Table 11 - Unbundled loops and access lines - 2004 - 2009
Table 12 -Ported numbers by year- 2006 - 2009
Table 13 - Cumulative ported numbers - 2007 - 2009
Table 14 - CPS and CbC lines - 2004 - 2008
Table 15 - Telekom Austria financial data - 2001 - 2010
Table 16 - Telekom Austria: PSTN and ISDN access lines - 2005 - 2010
Table 17 - Telekom Austria: retail and wholesale DSL lines - 2005 - 2010
Table 18 - Telekom Austria traffic statistics in minutes - 2006 - 2010
Table 19 - Telekom Austria traffic statistics, annual change - 2009 - 2010
Table 20 - Telekom Austria financial data by sector and annual change - 2007 - 2010
Table 21 - UPC Austria subscribers and operating statistics - 2006 - 2010
Table 22 - Fixed lines in service and teledensity - 1999 - 2010
Table 23 - Telekom Austria broadband wholesale and LLU lines - 2006 - 2010
Table 24 - Broadband penetration of households - 2006 - 2011
Table 25 - Bitstream access lines by type - 2004 - 2009
Table 26 - Unbundled loops and access lines - 2004 - 2010
Table 27 - Leased line revenue by data capacity - 2005 - 2009
Table 28 - Leased lines by data capacity - 2004 - 2009
Table 29 - Internet users and penetration rate - 1995 - 2011
Table 30 - Total fixed-line broadband subscribers by access type - 2002 - 2011
Table 31 - Telekom Austria ADSL subscribers - 2004 - 2010
Table 32 - ADSL subscribers and annual change - 2000 - 2011
Table 33 - Fibre broadband subscribers - 2007 - 2010
Table 34 - Retail mobile broadband lines by type - 2008 - 2009
Table 35 - Household TV reception by technology - 2007 - 2009
Table 36 - Digital receiver sales by technology - 2007 - 2009
Table 37 - Cable and satellite TV households - 2000 - 2010
Table 38 - UPC Austria revenue and annual change - 2005 - 2010
Table 39 - UPC Austria subscribers and operating statistics - 2006 - 2010
Table 40 - Mobile revenue and call minutes - 2003 - 2010
Table 41 - Mobile operators, subscribers and annual change - June 2010
Table 42 - Mobile subscribers and penetration rate (regulator data) - 1999 - 2011
Table 43 - Mobile subscribers by operator (regulator data) - 2005 - 2010
Table 44 - Mobile market share by operator - 2006 - 2010
Table 45 - GSM spectrum distribution among MNOs (MHz) - 2010
Table 46 - 2.6GHz spectrum auction results - Sept 2010
Table 47 - European roaming charges - 2007 - 2012
Table 48 - Mobile termination charges by operator - 2008 - 2011
Table 49 - 2G spectrum allocations by operator
Table 50 - 3G spectrum allocations by operator
Table 51 - 3 Austria subscribers - 2009 - 2010
Table 52 - 3 Austria revenue and annual change - 2008 - 2010
Table 53 - mobilkom austria group subscribers; Europe and Austria - 2000 - 2010
Table 54 - mobilkom austria group subscriber breakdown - 2006 - 2010
Table 55 - mobilkom austria - mobile financial data - 2004 - 2010
Table 56 - mobilkom austria monthly ARPU - 2004 - 2010
Table 57 - T-Mobile Austria revenue, subscribers, ARPU - 2003 - 2010
Table 58 - Mobile numbers in use, contract and prepaid - 2004 - 2009
Table 59 - mobilkom austria prepaid subscribers - 2005 - 2010
Table 60 - mobilkom austria SMS sent - 2006 - 2010
Table 61 - mobilkom austria: data as proportion of revenue - 2004 - 2010
Table 62 - Mobile data services revenue as proportion of total - 1999 - 2010
Table 63 - Forecast broadband subscribers - higher growth scenario - 2007 - 2012; 2020
Table 64 - Forecast broadband subscribers - lower growth scenario - 2007 - 2012; 2020
Table 65 - Forecast UMTS subscribers - 2006 - 2015
Table 66 - Forecast mobile ARPU - 2005 - 2010; 2012 - 2015
Chart SEQ Chart 1 - Total telecoms revenue - 2006 - 2010
Chart SEQ Chart 2 - Telecom traffic by sector - 2005 - 2010
Chart SEQ Chart 3 - Telecom investments - 2004 - 2010
Chart SEQ Chart 4 - Telekom Austria unbundled lines - 2008 - 2010
Chart SEQ Chart 5 - UPC Austria broadband subscribers and revenue - 2005 - 2010
Chart SEQ Chart 6 - Revenue from retail and wholesale broadband connections - 2005 - 2009
Chart SEQ Chart 7 - UPC Austria broadband subscribers and revenue - 2005 - 2010
Chart SEQ Chart 8 - Mobile broadband subscribers - 2005 - 2011
Chart SEQ Chart 9 - Fixed-line wireless broadband subscribers - 2006 - 2009
Chart SEQ Chart 10 - Telekom Austria IPTV subscribers - 2007 - 2009
Chart SEQ Chart 11 - Mobile revenue - 2003 - 2010
Chart SEQ Chart 12 - Mobile SIMs in use, 2G and 3G - 2004 - 2010
Chart SEQ Chart 13 - Cumulative ported mobile numbers - 2004 - 2009
Chart SEQ Chart 14 - Mobile termination revenue - 2007 - 2009
Chart SEQ Chart 15 - SMS messages sent - 2004 - 2009
Chart SEQ Chart 16 - MMS messages sent - 2004 - 2009
Exhibit 1 - EU - The New Regulatory Framework (NRF)
Exhibit 2 - Access and the local loop
Exhibit 3 - Regional WLL licenses in 3.5GHz spectrum by operator - 2004
Exhibit 4 - 450MHz frequency allocation overview - 2006
Exhibit 5 - 3.5GHz frequency allocation - 2008
Exhibit 6 - Overview of media convergence
Exhibit 7 - Active mobile providers - 2010
Exhibit 8 - 3G licence results - 2000
Exhibit 9 - 450MHz licence results - 2006

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