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Austria - Mobile Market Insights, Statistics and Forecasts


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Austria’s mobile market is fiercely contested by three network operators and a growing number of MVNOs and resellers. The competitive environment has led to relatively low ARPU for operators and some of Europe’s lowest tariffs for consumers. The 3G networks have seen impressive growth in subscriber uptake, largely at the expense of existing GSM offerings. The incumbent’s mobile division, A1, has expanded to Eastern Europe to incorporate lucrative neighbouring markets. Mobile broadband has shown extraordinary growth in recent years, while there is a strong interest in mobile TV streaming. Competition has led to significant market consolidation, with T-Mobile buying tele.ring in 2006 and 3 Austria buying Orange Austria at the end of 2012.

In this report we examine Austria’s mobile market, providing historical and current subscriber statistics, an overview of key operators, an analysis of emerging technologies and data services, and forecasts for ARPU and 3G subscribers to 2015.

Key developments:

LTE to be available to a quarter of all Austrians by end-2013; mobile TV streaming success with more than 50 channels available; 2011 Frequency Utilization Plan opening up 800MHz spectrum for 4G use; multi-spectrum auction planned for late 2013; strong subscriber growth keeping mobile sector revenue steady; 3 Austria launches LTE; Telekom Austria forms TA Group M2M subsidiary to manage its involvement in the M2M sector; UPC signs up as an MVNO on H3’s network; mobile data traffic grows solidly; A1 boasts 88% LTE coverage in Vienna and surrounds, trials LTE Advanced; retailer Spar launches as an MVNO; 3 Austria buys Orange; regulator data for 2012; operator data to Q1 2013, market developments to mid-2013.

Companies covered in this report include:

Orange, 3 Austria, A1, T-Mobile, Tele2.


1. Synopsis
2. Overview of Austria’s mobile market
2.1 Mobile statistics
2.2 Operator market shares
3. Regulatory issues
3.1 Regulatory authority
3.2 Spectrum regulations and spectrum auctions
3.2.1 450MHz
3.2.2 900MHz
3.2.3 800MHz
3.2.4 2.6GHz
3.2.5 Spectrum auctions 2013
3.3 Roaming
3.4 Mobile Number Portability (MNP)
3.5 Mobile termination rates (MTRs)
3.6 Network sharing
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
4.2.1 Trials and planning
5. Major mobile operators
5.1 Orange
5.2 3 Austria
5.3 A1
5.4 T-Mobile
5.5 Mobile Virtual Network Operators (MVNO)
6. Mobile voice services
6.1 Prepaid cards
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.1 General Packet Radio Service (GPRS)
8.2 Push-to-Talk (PTT)
8.3 Enhanced data for GSM Evolution (EDGE)
8.4 High-Speed Packet Access (HSPA)
8.4.1 A1
8.4.2 T-Mobile
8.4.3 3 Austria
8.4.4 Orange
8.5 High-Speed Circuit-Switched Data (HSCSD)
8.6 High-Speed Uplink Packet Access (HSUPA)
8.7 Long-term Evolution (LTE)
8.8 Mobile TV
8.9 Femtocells
9. Mobile content and applications
9.1 M-commerce
9.2 Mobile VoIP
9.3 Machine-to-Machine
10. Forecasts – mobile market – 2006 - 2010; 2012 - 2015
10.1 UMTS forecasts
10.2 Mobile ARPU forecasts
10.3 Notes on scenario forecasts
11. Related reports
Table 1 – Mobile call minutes – 2003 - 2014
Table 2 – Mobile retail market revenue (regulator data) – 2009 - 2015
Table 3 – Mobile service revenue, retail and wholesale – 2000 - 2015
Table 4 – Average subscriber use of services – 2008 - 2012
Table 5 – Price index for mobile services – 2005 - 2011
Table 6 – Historic - Mobile subscribers and penetration rate (regulator data) – 1999 - 2004
Table 7 – Mobile subscribers and penetration rate (regulator data) – 2005- 2016
Table 8 – Mobile subscribers by operator (regulator data) – 2005 - 2012
Table 9 – Mobile SIMs in use, 2G and 3G – 2004 - 2012
Table 10 – Mobile market share of subscribers by operator – 2006 - 2012
Table 11 – GSM spectrum distribution among MNOs (MHz) – 2010
Table 12 – 2.6GHz spectrum auction results – September 2010
Table 13 – European roaming charges – 2007 - 2012
Table 14 – Mobile number portings – 2010 - 2012
Table 15 – Mobile termination charges by operator – 2008 - 2011
Table 16 – Orange Austria mobile subscribers – 2009 - 2012
Table 17 – 3 Austria subscribers – 2009 - 2012
Table 18 – 3 Austria revenue and annual change – 2008 - 2012
Table 19 – 3 Austria annualised ARPU – 2008 - 2012
Table 20 – A1 subscribers (Austria) – 2000 - 2013
Table 21 – A1 group subscriber breakdown – 2008 - 2012
Table 22 – A1 - mobile financial data – 2004 - 2013
Table 23 – A1 annualised monthly ARPU – 2004 - 2013
Table 24 – T-Mobile Austria mobile service revenue – 2003 - 2013
Table 25 – T-Mobile Austria subscribers – 2004 - 2013
Table 26 – T-Mobile Austria annualised ARPU – 2006 - 2013
Table 27 – Mobile numbers in use, contract and prepaid – 2004 - 2012
Table 28 – A1 prepaid subscribers – 2005 - 2013
Table 29 – SMS messages sent – 2004 - 2014
Table 30 – A1 SMS sent – 2006 - 2012
Table 31 – A1 data as proportion of revenue – 2004 - 2011
Table 32 – MMS messages sent – 2005 - 2013
Table 33 – Smartphone penetration – 2008 - 2013
Table 34 – Mobile data services revenue as proportion of total – 1999 - 2013
Table 35 – Mobile data traffic – 2008 - 2014
Table 36 – Forecast UMTS subscribers – 2006 - 2015
Table 37 – Forecast mobile ARPU – 2005 - 2010; 2012 - 2015
Chart 1 – Mobile service revenue, retail and wholesale – 2000 - 2015
Chart 2 – Mobile subscribers and penetration rate (regulator data) – 2005 - 2016
Chart 3 – Mobile SIMs in use, 2G and 3G – 2004 - 2012
Chart 4 – Mobile market share by operator – 2006 - 2012
Chart 5 – 3 Austria subscribers – 2009 - 2012
Chart 6 – 3 Austria annualised ARPU – 2008 - 2012
Chart 7 – A1 annualised monthly ARPU – 2004 - 2013
Exhibit 1 – Active mobile providers – 2012
Exhibit 2 – 3G licence results - 2000
Exhibit 3 – 450MHz licence results – 2006
Exhibit 4 – 2G spectrum allocations by operator
Exhibit 5 – 3G spectrum allocations by operator

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