Austria’s mobile market is fiercely contested by three network operators and a growing number of MVNOs and resellers. The competitive environment has led to relatively low ARPU for operators and some of Europe’s lowest tariffs for consumers. The 3G networks have seen impressive growth in subscriber uptake, largely at the expense of existing GSM offerings. The incumbent’s mobile division, A1, has expanded to Eastern Europe to incorporate lucrative neighbouring markets. Mobile broadband has shown extraordinary growth in recent years, while there is a strong interest in mobile TV streaming. Competition has led to significant market consolidation, with T-Mobile buying tele.ring in 2006 and 3 Austria buying Orange Austria at the end of 2012.
In this report we examine Austria’s mobile market, providing historical and current subscriber statistics, an overview of key operators, an analysis of emerging technologies and data services, and forecasts for ARPU and 3G subscribers to 2015.
LTE to be available to a quarter of all Austrians by end-2013; mobile TV streaming success with more than 50 channels available; 2011 Frequency Utilization Plan opening up 800MHz spectrum for 4G use; multi-spectrum auction planned for late 2013; strong subscriber growth keeping mobile sector revenue steady; 3 Austria launches LTE; Telekom Austria forms TA Group M2M subsidiary to manage its involvement in the M2M sector; UPC signs up as an MVNO on H3’s network; mobile data traffic grows solidly; A1 boasts 88% LTE coverage in Vienna and surrounds, trials LTE Advanced; retailer Spar launches as an MVNO; 3 Austria buys Orange; regulator data for 2012; operator data to Q1 2013, market developments to mid-2013.