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Austria - Digital Economy and Digital Media

Austria - Digital Economy and Digital Media

Austria's market for converged media continues to grow as upgraded broadband networks facilitate e-commerce and the market for IP delivered content. In addition there is a strong digital TV infrastructure served by established cable and satellite players. Cable and DSL networks support popular demand for bundled services offerings including videostreaming services such as IPTV, VoD and interactive TV. Digital services have been available since 2006, with three multiplexes assigned to national and regional services and a fourth reserved for mobile broadcasting. This report profiles media convergence in Austria, including developments in the digital broadcast market, IPTV and VoD, as well as regulatory measures on the switch to digital TV.

Key developments:

Telekom Austria expands satellite broadband deal with Eutelsat, launches A1 Now OTT videostreaming service; ASO completed with 98% DTTV coverage; regulator prepares DTT Muxes for DVB-T2; Telekom Austria's IPTV service rebranded as A1 Kabel TV; report update includes the regulator's market data for 2014, operator data to Q2 2015, recent market developments.

Companies mentioned in this report include:

UPC Austria, Telekom Austria, ORF.


1. Synopsis
2. Digital economy
3. Digital media
3.1 Introduction
3.1.1 Cable TV
3.1.2 Satellite TV
3.1.3 Digital terrestrial TV
3.1.4 DVB-T2
3.1.5 Bundled services
3.2 Major players
3.2.1 UPC Austria
3.3 Videostreaming
3.4 Communications: VoIP, messaging, conferencing
3.4.1 VoIP (Voice over Internet Protocol)
4. Related reports
Table 1 Austria's digital economy ranking (main indicators) 2014
Table 2 Use of computer, internet and broadband 2005 - 2014
Table 3 Online advertising expenditure 2005 - 2014
Table 4 Historic - TV households by technology 2000 - 2010
Table 5 Historic Share of cable and satellite TV households 2000 - 2010
Table 6 Subscribers to bundled services 2012 - 2014
Table 7 UPC Austria revenue 2005 - 2015
Table 8 UPC Austria subscribers by service 2006 - 2015
Table 9 Telekom Austria IPTV subscribers 2007 - 2015
Chart 1 UPC Austria subscribers 2006 2015
Exhibit 1 Overview of digital media

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