Market Research Logo

2006 Australia - Wireless Broadband - Personal Broadband


Attention: There is an updated edition available for this report.

This report provides information on the Australia’s broadband marketplace using wireless technologies. It analyses the latest developments and provides some initial statistics and forecasts of the market. After years of waiting, the WiMAX standard was finally ratified in late 2005 and by early 2006 the first certified products had begun to arrive. Full commercial deployment is expected in 2007/2008. If the technology lives up to its promise, it will generate a wireless mobile revolution between 2008 and 2010. We now also see the emergence of the mobility aspects of personal wireless broadband; the report discusses the way forward where mobile data failed.

Overview and Analyses
Infrastructure & Regulations
Fixed Wireless Broadband Overview and Projects
Wi Fi Hotspot market Overview and Analyses
WiMAX Overview and analyses
Wireless Mobility Market
Wireless Personal Area Network (WPAN)
High-speed satellite services
Technical overviews on:-
- Short Range Bluetooth & UWB
- Medium Range 802-11 & HiperLAN
- Long Range LMDS, WiMAX, 802-16 & 802-20
- Mesh Networks


"With standardised WiMAX finally arriving there will be several opportunities for this new technology. It still can position itself as an alternative broadband customer access technology. The longer it takes for incumbents to roll out true broadband networks (10Mb/s-plus) the more chance wireless broadband (WiMAX and meshed WiFi) has of securing a position in this market. In the end it will depend on whether the technology case and the business case for WiMAX will stand up against alternative offerings from fixed and other mobile systems. The future of WiMAX however might be more in the area of Mobility and Wireless Personal Area Networks (WPANs).

After years of waiting, the WiMAX standard was finally ratified in late 2005 and by early 2006 the first certified products had begun to arrive. Full commercial deployment is expected in 2007/2008. If the technology lives up to its promise, it will generate a wireless mobile revolution between 2008 and 2010.

This report introduces Australia’s broadband marketplace using wireless technologies. Material on the fundamental promises and problems is presented, with some market opportunities elucidated here. The first started to emerge in early 2005. The market must be considered in the context of fixed broadband alternatives, which are typically dominated by Telstra via xDSL and cable connections. However, other developments are already appearing on the horizon with the arrival of high-speed Wireless Personal Area Networks (WPANs).

Infrastructure
A number of different technologies are discussed, including WiMAX, HSPDA, LMDS and GPRS/EVDO and the major market players in each sector.

Of the 40 carrier licences ACMA granted in 2004-05, 26 of them stated their intention to deploy wireless broadband networks. With the prospects of wireless broadband becoming clearer we also need to make sure that our rules and regulations regarding spectrum management are updated to fit the new models that are emerging. Innovative new spectrum plans were launched by ACMA in 2006. This would allow for the developments of many more wireless broadband networks around the country.

Wireless Mobility Market
Up till now the mobile market has mainly revolved around mobile calls and SMS. However this market is reaching the end of its life. On the other side we see the emergence of wireless broadband, the mobile aspects of this market are going show us the way forward where mobile data failed. This is the new market of “Mobility”. This will further develop in an AI (artificial intelligence) network infrastructure, linked to personal devices, with high storage capacity and parallel processing. Data will move freely around this wireless grid, which of course, will also be linked into the fixed network.

The rejection of the UWB standard has thrown the merger of Bluetooth and UWB in disarray; nevertheless the concept of Wireless personal Area Networks (WPANs) remains very strong. WiMAX will now be the key development here. With or without UWB, WiMAX networks will begin to move towards WPANs. Another contender for this market is Super 3G or perhaps a combination of both technologies forming a new 4G standard.

WiFi Hotspot Market
A revival of this market started in 2005 and together with WiMAX, WiFi is set to play a key role in new meshed wireless broadband developments. Service providers are increasingly exploring the unlicensed spectrum bands (eg, the 2.4GHz spectrum) for applications such as high-speed wireless broadband, LAN and WLL services for data. This report considers and analyses one variant of the technology - IEEE 802.11.

With a relatively low entry barrier, many smaller organisations started to enter the WiFi market in the early 2000s. However, establishing successful business models proved to be far more difficult. Seamless interoperability from a user perspective is another key issue. While incumbents started to enter the market in 2003, their participation is questionable as WiFi could potentially cannibalise their mobile and fixed broadband services. By 2005 the market was again showing growth, be it with fewer players, WiFi remains very much a niche deployment. Growth could be further curtailed as the market moves beyond 2006 as WiMAX-type deployments start to enter the market.

High-Speed Satellite Services
There are a number of carriers in Australia providing hybrid satellite-based Internet access and related data distribution services using the same technology. It was not until the late 1990s that large-scale satellite TV started to arrive, thanks to Austar, but as that is only based on pay TV it certainly is nowhere near a superhighway. A Federal Government broadband subsidy scheme (HiBIS) is boosting broadband connections in regional and rural Australia.

1. WIRELESS BROADBAND IN 2006 - ANALYSIS, STATISTICS & FORECASTS
1.1 From WiMAX and 3G to 4G mobile
1.1.1 Service Evolution
1.1.2 How to move forward?
1.2 2006 Key year for wireless broadband
1.2.1 Fixed wireless
1.2.2 Wireless mobility
1.2.3 Who are the key players in this market?
1.2.4 The promise of regional funding
1.2.5 Various standards
1.3 User case study (Paul’s)
1.4 Competition analysis
1.4.1 Pre-launch skirmishes
1.5 Historic analyses
1.5.1 The cold realities of competition
1.5.2 Telstra’s spoiling tactics - EVDO dead-end street
1.5.3 Unwired neutralised by Telstra in Sydney broadband market
1.6 Market statistics
1.7 Market forecasts
2. INFRASTRUCTURE
2.1 Infrastructure developments
2.2 Major Players
2.3 Brief overview of Infrascructure
2.3.1 WiFi in the unlicensed spectrum
2.3.2 WiMAX (World Interoperability for Microwave Access)
2.3.3 3G HSDPA
2.3.4 Other digital cellular
2.3.5 Wireless security under scrutiny
2.4 Local Multipoint Distribution Services (LMDS)
2.4.1 Introduction
2.4.2 Multipoint Distribution Systems (MDS) and LMDS licences
2.4.3 The AAPT initiative
2.4.4 The Optus service
2.5 Wireless Local Loop (WLL) - Telephone services - history
2.5.1 Under-serviced regions (1997 trials)
2.5.2 Bypassing the incumbent
2.6 Spectrum and Regulations
3. REGULATORY
3.1 Introduction and overview
3.1.1 Regulatory frameworks
3.1.2 Wireless broadband spectrum - an overview
3.2 New innovative spectrum direction
3.2.1 Wireless explosion requires a rethink
3.2.2 ACMA’s innovative spectrum Plans
3.2.3 Spectrum harmonisation
3.3 Regional wireless
3.3.1 Facilitation regional developments
3.3.2 5.8GHz licensing options for regional Australia
3.4 Bandwidth, mobility and convergence
3.5 Radio LANS - 5GHz
3.5.1 Radio LANs (RLANs) and Wireless LANs (WLANs)
3.5.2 Radio LANs in the 5GHz band
3.5.3 Expansions proposed in 2004
3.6 Bands in the 1880-2690MHz range
3.7 Infrastructure overview and developments
4. FIXED WIRELESS BROADBAND - OVERVIEW AND DEVELOPMENTS
4.1 Introduction
4.2 Early developments
4.3 Fixed wireless broadband developments
4.3.1 National wireless alternative
4.3.2 The challenges
4.3.3 Business access
4.3.4 Clear benefits
4.3.5 Opportunities for the next ten years
4.4 Analysis of the problems
4.4.1 Dozens of competing technologies
4.4.2 Questionable qualities
4.4.3 The economics of wireless
4.5 Watch out for wireless broadband costs
4.6 WLANs in the business and government market
4.6.1 Voice over WLAN (VoWLAN)
4.6.2 Australia’s first wireless mesh network
4.6.3 Wireless networks for schools Victoria
4.6.4 Wireless broadband for emergency services
5. WIRELESS BROADBAND PROJECTS
5.1 Access Providers Ltd
5.2 Alphalink
5.3 Austar
5.4 BigAir
5.5 BushCom
5.6 Commander - Personal Broadband Australia (PBA)
5.7 Chariot
5.7.1 AirNet
5.7.2 Omninet Wireless
5.8 ClearTowns
5.9 COLT Ballarat
5.10 CountryTell - Albury/Wodonga
5.11 Homexone
5.12 IPWireless for Townsville
5.13 Neighbourhood Cable
5.14 Optus
5.14.1 Introduction
5.14.2 Test with UTStarcom
5.14.3 Test with Alvarion
5.14.4 Optus in bed with iBurst and/or Unwired
5.15 Pacific Internet
5.16 SkyNetGlobal
5.17 Telstra
5.17.1 CDMA-based services
5.17.2 WiFi hotspots
5.17.3 Flarion
5.18 Unwired
5.18.1 The largest player in the market
5.18.2 Fixed Wireless Access
5.18.3 On the way to WiMAX
5.18.4 Expansion
5.18.5 Unwired to roll out 802.16e (mobile wimax)
5.19 Vertel
5.20 Wireless Broadband Alliance (WiFi/WLAN)
5.21 Wizz Communications
6. WIFI HOTSPOT MARKET
6.1 Market overview
6.1.1 User statistics
6.1.2 Market forecasts
6.1.3 Technical overview
6.1.4 Regulatory issues
6.2 Analyses
6.2.1 Industry analyses - 2006
6.2.2 Market analyses - 2006
6.2.3 Meshed networks
6.3 Key players
6.3.1 Azure Wireless
6.3.2 cityNEX Telemetric Media Information Pty Ltd
6.3.3 Internode Wireless Hotspots - CityLan Adelaide
6.3.4 inter-touch
6.3.5 Metromesh - Perth
6.3.6 Optus
6.3.7 Sydney Wireless
6.3.8 Telstra
7. WIMAX
7.1 Overview and Analyses
7.1.1 Key market developments 2006 - 2008
7.1.2 WiMAX mobility
7.1.3 Wireless Personal Area Networks
7.1.4 Fixed WiMAX
8. WIRELESS MOBILITY MARKET
8.1 Overview
8.1.1 Mobile market
8.1.2 Mobility applications
8.2 Forecasts
8.2.1 Scenario forecasting revenues mobile and wireless industries
8.2.2 Mobility devices
9. WIRELESS PERSONAL AREA NETWORKS
9.1 Bluetooth-UWB merger
9.1.1 The future: Wireless Personal Area Networks (WPAN)
9.1.2 WiFi/WiMAX vs Bluetooth/UWB
9.1.3 UWB potentially superior
9.1.4 Advantages for Bluetooth wireless technology
9.1.5 Advantages and issues for UWB
9.1.6 UWB standard killed
9.2 Bluetooth
9.2.1 Overview
9.2.2 What will happen in 2006?
9.2.3 Bluepulse
9.3 Unwired to roll out 802.16e
9.4 Ultra WideBand (UBW) in Australia
10. HIGH-SPEED SATELLITE SERVICES
10.1 Historic overview
10.2 NewSat delivers on its satellite promise
10.3 Higher Bandwidth Incentive Scheme (HiBIS)
10.3.1 Introduction of the HiBIS plan
10.3.2 Not so pro-competitive
10.3.3 ISP subsidies
10.3.4 First results
10.3.5 Flaws in HiBIS
10.4 Market forecasts
10.5 Do-it-yourself system for remote communities
10.6 Satellite services from Telstra
10.6.1 Introduction
10.6.2 Iterra Satellite Service - mobile satellite communications
10.6.3 Telstra BigPond Satellite
10.7 BorderNET Internet
10.8 Comdek Satellite Communications
10.9 Farmwide
10.9.1 Overview
10.9.2 Early trials
10.9.3 FRAN
10.10 Optus Satellite Services
10.10.1 Overview
10.10.2 The satellites
10.10.3 The Earth stations
10.11 Multiemedia Ltd
10.11.1 NewSat Networks
10.11.2 AirWORKS Media
10.12 iPSTAR - Shin Satellite
10.13 eSat Communications
10.14 Clear Networks
10.15 Inmarsat
10.16 Stratellite - base station in the sky
10.17 Orion Satellite Systems pty ltd
11. TECHNOLOGY
11.1 RFID and 802.15 ZigBee
11.1.1 Introduction
11.1.2 Radio Frequency Identification (RFID)
11.1.3 Near-Field Communications - NFCIP
11.1.4 IEEE 802.15 - WPAN
11.2 Bluetooth
11.2.1 Technical standard
11.2.2 Bluetooth 1.2
11.2.3 Bluetooth 2.0
11.2.4 Single chip tranceivers
11.2.5 Applications
11.2.6 Security
11.3 Ultra-Wideband (UWB)
11.3.1 Introduction
11.3.2 Background
11.3.3 Pulse techniques
11.3.4 MB-OFDM - WiMedia Alliance
11.3.5 Applications
11.3.6 Prospects for UWB
11.4 802.11 and HiperLan
11.4.1 Overview
11.4.2 802-11 Quality of Service
11.4.3 802.11n - MIMO
11.4.4 Propagation in and near buildings
11.4.5 Point-to-point links
11.4.6 802.11 Applications
11.4.7 Voice over IP for Wireless LANs (VoWLANs)
11.5 802.20, LMDS and Mesh Networks
11.5.1 802.20 mobile wireless
11.5.2 Local Multi-point Distribution Service (LMDS)
11.5.3 Millimetre wave communications
11.5.4 Mesh Networks
11.5.5 Research, standards and software
11.5.6 Commercial products
11.5.7 Routing protocols
12. GLOSSARY OF ABBREVIATIONS
Exhibit 1 - Allocations for Wireless Access Services - 2006
Exhibit 2 - Applications
Exhibit 3 - Access Providers network reach
Exhibit 4 - 802.11 - WLAN
Exhibit 5 - 802.11a and b
Exhibit 6 - Applications
Exhibit 7 - WiMAX
Exhibit 8 - Key issues for Mobility Industry
Exhibit 9 - Radio Frequency ID frequencies
Exhibit 10 - IEEE 802.11a 5GHz frequency allocations from WRC03


Table 1 - Subscriber statistics by operator - January 2006
Table 2 - Wireless penetration as percent of fixed broadband - forecast 2005; 2010; 2015
Table 3 - Public WLAN or Hotspot users - 2003 - 2008
Table 4 - Hotspot services market revenue forecast - 2003 - 2008
Table 5 - WLAN hardware market revenue forecast - 2003 - 2008
Table 6 - Mobile data, Mobile voice and Wireless revenues - 2005; 2010; 2015

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report