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Australia - WiFi Hotspot Market


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Australia - WiFi Hotspot Market

WiFi has established itself as the quiet achiever while all the attention has been focused on developments in the mobile market WiFi is delivering broadband access to millions of people free!

Overseas visitors are among the largest users as they can bypass the extremely high mobile operators' roaming charges. Backpacker hostels without free WiFi access will not be able to attract business, so there is a very clear business model for them to offer such a service.

Local councils are the latest group of entities offering free outdoor WiFi Hot Spots in order to attract people to their business areas, keep them there for longer, better utilise public spaces, and attract visitors to tourist areas.

High traffic areas such as shopping centres, sporting venues, transport hubs and other places where large crowds gather often experience great difficulty with the existing mobile coverage. In places like this WiFi is not only a welcome service to customers; it also provides a far more cost-effective solution than traditional cellular networks.

The main reason for the somewhat delayed approach to deployment of public WiFi in Australia and elsewhere has been a lack of a commercial business model. The next generation of WiFi technology provides more options for different applications, such as customer service, marketing, location-based services and M2M. However this development led by the Wireless broadband Alliance - is still at an early stage. Organisations do understand the importance of mobility, apps, the smartphone and WiFi, but they are still struggling to find the right models to enable them to benefit from these new technologies.

More general insights on business models, cost benefits, opportunities and risks are covered in our global reports listed at the end of this report.

Key developments:

Updates on Perth, Canberra, Sydney WiFi deployments; market developments to November 2013.


1. Synopsis
2. Market Overview
3. Statistical overview
3.1 Free Public Wi-Fi Statistics
3.2 Wi-Fi deployments
4. Venue Wi-Fi
4.1 Campuses, hotels, public areas
4.2 Shopping centres with inlink
4.3 Sydney Central Station
4.4 Sydney Catholic high schools
5. Free Public Wi-Fi and the NBN
6. City Projects
6.1 Geelong
6.2 Adelaide
6.3 Brisbane City Council
6.4 Canberra
6.5 Free WiFi for public bus commuters in Darwin
6.6 Melbourne
6.6.1 City of Melbourne
6.6.2 GoConnect's free Wi-Fi TV service
6.7 Free Wi-Fi for Newcastle
6.8 Parramatta City Council
6.9 City of Perth Western Australia
6.10 Sunshine Coast Council Queensland
6.11 Tasmania
6.12 Sydney Central Station
7. New trends and developments
7.1 Wi-Fi hotspot 2.0
7.2 Cloud based Wi-Fi
7.3 Following free Wi-Fi users
8. Spectrum Management
9. Mobile Broadband - Insights into Public WiFi in 2013 (Separate Report)
10. Mobile Broadband - WiFi has Key Role in Telecoms (Separate Report)
11. Mobile Broadband - WiFi Leading Markets (Separate Report)
12. Related Reports
Table 1 - Hotspot use in Australia - 2011 - 2012
Table 2 Optus Wireless Connect locations 2011 - 2012
Table 3 Optus Wireless Connect pricing 2012

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