Market Research Logo

2008 Australia - Telco Company Profiles - Telstra and Optus


Attention: There is an updated edition available for this report.

Telstra
Telstra is Australia’s largest telecommunications provider, offering a full range of telecom services throughout Australia including basic access services to most homes and businesses, local and long-distance telephone call services, mobile and Internet services. It remains one of the most, if not the most profitable incumbent telcos in the developed market.

This report includes an overview of Telstra’s main areas of operation as well as key operating and financial statistics and analysis in areas such as mobile, broadband, data, local access and pay TV. It also includes a wide range of market analyses covering topics such as corporate strategies, broadband, mobile, and international issues.

A detailed overview of Telstra’s broadband network, Next G network and NGN are also provided. For more information, see chapter 1.5, page 40.

Sensis, a major subsidiary of Telstra, provides advertising and search solutions through print, online, voice, wireless and satellite navigation networks. For more information, including operating statistics and market analyses, see chapter 1.4, page 30.

SingTel Optus
The 2nd largest telco in Australia, Optus provides a range of communications services including mobile, national and long-distance services, local and international telephony, business network services, Internet and satellite services and subscription TV. Belatedly, Optus has become more active in infrastructure-based developments in the Australian telecoms market.

This report provides an overview of the main divisions within Optus including Consumer and Multimedia, Mobile, Business and Wholesale. A breakdown of key operating and financial statistics is provided for sectors including Internet, broadband, voice services, mobile and pay TV. Financial and marketing analyses cover topics such as corporate strategies, broadband and mobile. For more information, see chapter 2, page 52.

A detailed overview of the Optus network is also included along with overviews of the company’s major subsidiaries including and Virgin Mobile, a consumer focused MVNO, and Uecomm, a high bandwidth data specialist providing dark fibre services and converged solutions such as VoIP. For more information, see chapter 2.2, page 59.

Key highlights:
Telstra

  • Overall revenue growth for Telstra was very solid at 4.3%, a rise on the 3.9% delivered in the previous financial year.
  • Broadband access revenue growth was 39%, and BuddeComm predicts further strong revenue growth of 32% in the 2009 financial year.
  • Telstra’s mobile revenue showed a very impressive 12.7% growth, fuelled by very strong mobile data growth from wireless broadband of 44% to $1.5 billion.
  • The changing nature of media is presenting a significant range of new challenges for Sensis, despite its strong recent growth. Social networking sites could offer a factor that Sensis’ options lacked - the ability to personally recommend specific businesses.
  • BuddeComm predicts overall revenue growth for Telstra of 3.8% for 2008/9 and 3.6% for 2009/10. These growth rates could however be about 10-20% below this if there is an unfavourable outcome for Telstra regarding the National Broadband Network tender to be finalised by the government.

Telstra Group total revenue and annual change - 2002 - 2010
Year ends Jun Revenue ($ billion) Annual change

  • 2002 20.80 -9.2%
  • 2003 21.62 3.9%
  • 2004 21.28 -1.6%
  • 2005 22.44 5.5%
  • 2006 23.06 2.8%
  • 2007 23.96 3.9%
  • 2008 25.00 4.3%
  • 2009 (e) 25.95 3.8%
  • 2010 (e) 26.89 3.6%
(Source: BuddeComm based on company data)

Optus

  • Telstra caught Optus on the back foot in the mobile market. Optus relies for most of its revenue on mobile and with its 3G HSDPA service Telstra has been able to undermine Optus’ position in that market.
  • Of particular concern for Optus was the drop in consumer off-net fixed voice products, which voice fell 34%. While the latter decline can be attributed to the cancellation of a reselling contract with Telstra, the overall consumer fixed voice revenue still showed a big decline.
  • Over the last eighteen months Optus has taken the lead in the industry. This has further confirmed its position in the market and will also assist it in shaping the future of the market and the industry moving into the next generation of telecoms.

There are good indications that Optus’ parent SingTel is prepared to invest further in Australia once the conditions are right.

Phil Harpur
September 2008

Data in this report is the latest available at the time of preparation and may not be for the current year.

For those needing detailed overviews and statistics as well as objective analysis on all aspects of Telstra and Optus, this report provides essential reading and gives in-depth information on:

  • Company overviews and structure;
  • Major divisions and subsidiaries;
  • Financial and operating statistics;
  • Marketing and financial analyses and strategic overviews;
  • Network overviews.
In a separate report the following Australian companies are covered: AAPT, Amcom, Austar, Commander, Foxtel, Gotalk, Hutchison, iiNet, Macquarie Telecom, Nextgen Networks, People Telecom, Powertel, Primus, Soul, TransACT, Unwired, and Vodafone.


1. TELSTRA CORPORATION
1.1 Company overview and operating statistics
1.1.1 Company overview
1.1.2 Sensis
1.1.3 Telstra operating statistics - 2008
1.1.4 Controlled and associated entities
1.1.5 Business units
1.2 Corporate strategies analysis
1.2.1 Telstra remains the winner
1.2.1.1 Best financial performer
1.2.1.2 A company in transition
1.2.1.3 Telstra on its way to FttH
1.2.1.4 How much profit will be allowed?
1.2.1.5 Telstra has the mobile lead
1.2.1.6 Rosy future
1.2.2 Analysis of Telstra’s 2008 financial results
1.2.2.1 A very solid result for Telstra
1.2.2.2 Mobile and broadband drive growth
1.2.2.3 Sensis performs well, but faces mounting pressure
1.2.2.4 Strong growth forecast into 2010
1.2.3 Which way will Telstra jump?
1.2.3.1 Government is winning the battle
1.2.3.2 Departure to USA imminent?
1.2.3.3 New management: new Telstra approach
1.2.3.4 More war = structural separation
1.2.3.5 Financial pain around the corner
1.2.3.6 New management needs to clean up the mess
1.2.3.7 A structural separation process led by Sol?
1.2.4 Is Telstra changing?
1.3 Financial statistics
1.3.1 Results for year ending June 2008
1.3.1.1 Overall results
1.3.1.2 PSTN revenue
1.3.1.3 Mobile revenue
1.3.1.4 Internet revenue
1.3.1.5 IP and data access
1.3.1.6 Telstra business services and applications revenue
1.3.1.7 International operations
1.3.1.8 TelstraClear
1.3.1.9 Sensis
1.3.1.10 Capital expenditure
1.3.2 Results for half year ending December 2007
1.3.3 Results for year ending June 2007
1.3.3.1 Overall results
1.3.3.2 PSTN revenue
1.3.3.3 Mobile revenue
1.3.3.4 Internet and IP solutions revenue
1.3.3.5 IP, data access and ISDN revenue
1.3.3.6 Telstra business services and applications revenue
1.3.3.7 International operations
1.3.3.8 Sensis
1.3.3.9 Capital expenditure
1.4 Sensis Pty Ltd
1.4.1 Company information
1.4.1.1 Sensis distribution channels
1.4.2 Local major activities
1.4.2.1 2008
1.4.2.1.1 Upgrades to online and mobile services
1.4.2.1.2 Online auctioning
1.4.2.2 2007
1.4.2.2.1 Deal with Amdocs - March 2007
1.4.2.2.2 Media Smart signs gamed-based advertising deal - May 2007
1.4.3 Overseas activities
1.4.3.1 Sensis gains controlling stake in Chinese website SouFun.com
1.4.3.2 Chinese online advertising businesses
1.4.3.2.1 Overview
1.4.3.2.2 Analysis of acquisitions
1.4.4 Market and usage statistics
1.4.5 Company analysis
1.4.5.1 Free browsing on Sensis sites should increase advertising
1.4.5.2 Telstra’s three pronged approach
1.4.5.3 Sensis under growing pressure from the online sector
1.4.6 Financial results - 2008
1.4.6.1 Year to June 2008
1.4.7 Products and services
1.4.7.1 Location and navigation from Sensis
1.4.8 Company history
1.5 Broadband network
1.5.1 Overview
1.5.2 Wholesale ADSL2+ services
1.5.3 Analysis
1.6 3G mobile network
1.6.1 Overview
1.6.1.1 3G network sharing agreement with Hutchison
1.6.2 Next G - 3G/WCDMA 850MHz network
1.6.2.1 Network overview
1.6.2.2 Network speed
1.6.2.3 Network coverage
1.6.3 HSPA+ trials and preparation for LTE
1.7 Next gen network
1.7.1 Network overview
1.7.1.1 An impressive achievement
1.7.2 IT transformation programs update - Release 1 and Release 2
1.7.3 Key NGN milestones - mid-2007
1.7.4 Key NGN milestones - end of 2007 - Phase 1 of project complete
1.7.5 Key statistics on improvement in operating performance
1.7.6 Project delays as IBM is dropped as systems integrator
1.7.6.1 Analysis on delays
1.7.7 Deadline for TR1 passes - June 2008
1.7.8 PSTN transformation timeline
1.7.9 Strategic partners/suppliers
1.7.9.1 Alcatel
1.7.9.2 Cisco
1.7.9.3 Ericsson
1.7.9.4 Business Transformation Outsourcing (BTO) agreement with IBM
1.7.9.4.1 Expected outcomes
1.7.10 NGN test beds


2. OPTUS
2.1 Company overview and operating statistics
2.1.1 Introduction
2.1.2 Consumer and Multimedia Division
2.1.2.1 Key operating statistics - 2008
2.1.2.2 VoIP service for SMBs
2.1.3 Internet and broadband services
2.1.4 Pay TV services
2.1.5 Mobile services division
2.1.5.1 Network overview
2.1.5.2 Services overview
2.1.5.3 Mobile subscriber statistics
2.1.6 Business and wholesale
2.1.6.1 Alphawest
2.1.6.2 IP-VPN market developments
2.1.7 Resellers
2.1.7.1 M2 Telecommunications
2.2 The network
2.2.1 Infrastructure overview
2.2.2 Consumer Customer Access Network, the HFC network
2.2.3 Fixed networks
2.2.4 Core network
2.2.5 Mobile network
2.2.5.1 2G network overview
2.2.5.2 Optus/Vodafone 3G network sharing agreement
2.2.5.3 HSPA network upgrade
2.2.5.3.1 Overview
2.2.5.3.2 Network speeds
2.2.5.3.3 Network coverage
2.2.5.3.4 Rollout progress
2.2.5.3.5 Wholesale activities
2.2.6 Fibre access network
2.2.7 Wireless networks
2.2.7.1 WiFi
2.2.7.2 Radio
2.2.8 Business and IT and transformation program
2.2.8.1 Overview
2.2.8.2 Suppliers
2.2.8.3 Project cost
2.2.8.4 Benefits from transformation
2.2.8.5 IP-VPN market developments
2.2.9 ADSL, ADSL2+ DSLAM network
2.2.9.1 ULL agreement with Telstra
2.2.9.2 DSLAM network
2.2.10 VoIP network
2.2.11 Satellite networks
2.2.11.1 Overview
2.2.11.2 The satellites
2.2.11.3 The Optus satellites
2.2.11.3.1 Introduction
2.2.11.3.2 Optus B3
2.2.11.3.3 Optus C1
2.2.11.3.4 Optus D1
2.2.11.3.5 Optus D2
2.2.11.3.6 Optus D3
2.2.11.4 The Earth stations
2.2.11.5 Satellite history to 2007
2.2.11.6 Optus MobileSat
2.2.11.7 Wireless broadband communities
2.2.11.8 Pay TV services
2.3 Financial statistics and analysis
2.3.1 Market analysis - 2008
2.3.1.1 Reasserting industry leadership
2.3.1.2 The mobile market
2.3.1.3 Next generation telecoms and FttH
2.3.2 Financial results for 2008
2.3.2.1 Financial highlights for the full year ending March 2008
2.3.2.2 Financial analysis for 2008
2.3.3 Financial results for 2007
2.3.3.1 Financial highlights - quarter ending December 2007
2.3.3.2 Financial highlights - half year & quarter ending September 2007
2.3.3.3 Financial highlights for the full year ending March 2007
2.4 Virgin Mobile Australia 80
2.4.1 Company information
2.4.1.1 Virgin Mobile expands retail presence
2.4.1.2 New CRM system
2.4.2 Company re-alignments
2.4.2.1 Optus merges Virgin Mobile Australia and SIMplus
2.4.2.2 Background to Virgin’s decision to exit the market
2.4.3 Operating statistics
2.4.4 Company analysis
2.4.4.1 Virgin’s 3G and content strategy
2.4.4.2 Bold move into home phone and broadband markets
2.4.4.3 Historical analysis - Virgin exits the market
2.4.5 Financial results - historical
2.4.6 Products and services
2.4.7 Company history
2.5 Uecomm Limited 85
2.5.1 Company information
2.5.2 Major contracts
2.5.2.1 Rio Doce Australia
2.5.2.2 Centrelink
2.5.2.3 Toyota
2.5.2.4 Kent Transport Industries
2.5.2.5 Strategic alliances
2.5.2.5.1 Partnership with Getronics
2.5.2.5.2 Partnership with BroadIP
2.5.2.6 Financial results - historical only
2.5.3 Network
2.5.3.1 Fibre network and DWDM
2.5.3.2 SDH network
2.5.3.3 ATM network
2.5.3.4 Gigabyte Ethernet (GbE) and IP network
2.5.3.5 Carrier-grade Ethernet network upgrade
2.5.4 Products and services
2.5.5 Company history


3. GLOSSARY OF ABBREVIATIONS


LIST OF TABLES
Table number: on page number:
Table 1 - Statistical overview (calls/subscribers/networks), year ending June - 2004 - 2008
Table 2 - Statistical overview (calls/subscribers/networks) and annual change - 2005 - 2008
Table 3 - Telstra Group total revenue and annual change - 1994 - 2010
Table 4 - Telstra Group sales revenue, EBITDA, EBIT and net profit - 2002 - 2008
Table 5 - Telstra Group sales revenue, EBITDA, EBIT and net profit by annual change - 2003 - 2008
Table 6 - Telstra Group revenue by segment and annual change - 2007 - 2008
Table 7 - Telstra Group EBIT by segment and annual change - 2007 - 2008
Table 8 - Telstra Group revenue by service and annual change - 2007 - 2008
Table 9 - Telstra fixed telephony revenue and annual change - 2007 - 2008
Table 10 - Telstra PSTN products revenue and annual change - 2007 - 2008
Table 11 - Telstra ISDN revenue and annual change - 2007 - 2008
Table 12 - Telstra mobile revenue and annual change - 2007 - 2008
Table 13 - Telstra mobile prepaid and postpaid revenue - 2007 - 2008
Table 14 - Telstra mobile retail and wholesale revenue - 2007 - 2008
Table 15 - Telstra Internet revenue and annual change - 2007 - 2008
Table 16 - Telstra IP and data access revenue and annual change - 2007 - 2008
Table 17 - Telstra business services and applications revenue and annual change - 2007 - 2008
Table 18 - Telstra offshore controlled entities revenue and annual change - 2007 - 2008
Table 19 - TelstraClear revenue, expenses, EBITDA, EBIT, CAPEX & annual change - 2007 - 2008
Table 20 - Sensis revenue and annual change - 1998 - 2008
Table 21 - Sensis revenue by operating division and annual change - 2007 - 2008
Table 22 - Telstra operating capital expenditure by technology - 2007 - 2008
Table 23 - Telstra overall financial results, six months to December - 2006 - 2007
Table 24 - Telstra segment revenue, six months to December - 2006 - 2007
Table 25 - Telstra operating revenues, six months to December - 2006 - 2007
Table 26 - Telstra operating revenue, fixed telephony, six months to December - 2006 - 2007
Table 27 - Telstra operating revenue, mobiles, six months to December - 2006 - 2007
Table 28 - Telstra operating revenue, Internet, six months to December - 2006 - 2007
Table 29 - Telstra operating revenue, IP & data access, six months to December - 2006 - 2007
Table 30 - Telstra operating revenue, other, six months to December - 2006 - 2007
Table 31 - Telstra (Foxtel) pay TV bundling revenue, subscribers, six months to December - 2006 - 2007
Table 32 - Sensis financial summary, six months to December - 2006 - 2007
Table 33 - Sensis revenue by operating division, six months to December - 2006 - 2007
Table 34 - Telstra Group sales revenue, EBITDA, EBIT and net profit, annual change - 2002 - 2007
Table 35 - Telstra Group revenue by segment and annual change - 2006 - 2007
Table 36 - Telstra Group EBIT by segment and annual change - 2006 - 2007
Table 37 - Telstra Group revenue by service and annual change - 2006 - 2007
Table 38 - Telstra fixed telephony revenue and annual change - 2006 - 2007
Table 39 - Telstra PSTN products revenue and annual change - 2006 - 2007
Table 40 - Telstra mobile revenue and annual change - 2006 - 2007
Table 41 - Telstra Internet & IP solutions revenue and annual change - 2006 - 2007
Table 42 - Telstra specialised data revenue and annual change - 2006 - 2007
Table 43 - Telstra ISDN revenue and annual change - 2006 - 2007
Table 44 - Telstra business services and applications revenue and annual change - 2006 - 2007
Table 45 - Telstra offshore controlled entities revenue and annual change - 2006 - 2007
Table 46 - Sensis financial summary and annual change - 2006 - 2007
Table 47 - Sensis revenue by operating division - 2006 - 2007
Table 48 - Sensis revenue and annual change - 1998 - 2009
Table 49 - Sensis financial summary and annual change - 2007 - 2008
Table 50 - Sensis revenue by operating division and annual change - 2007 - 2008
Table 51 - Telstra IT transformation - cash capital expenditure - 12 months to June 2007
Table 52 - Optus Consumer telephony statistics - 2007 - 2008
Table 53 - Optus on-net ARPU - 2007 - 2008
Table 54 - Optus Consumer & SMB fixed key statistics - half year to 30 September - 2006 - 2007
Table 55 - Optus consumer Internet statistics and annual change - 2007 - 2008
Table 56 - Internet subscribers (broadband & dial-up) and annual change - 1996 - 2008
Table 57 - Optus pay TV subscribers - 1995 - 2009
Table 58 - Optus Mobile subscribers, annual change, market share & prepaid ratio - 1998 - 2008
Table 59 - Optus Mobile key operating statistics - 2007 - 2008
Table 60 - Optus Mobile key statistics - half year to 30 September - 2006 - 2007
Table 61 - Optus overall operating revenue summary - 1994 - 2010
Table 62 - Optus revenue by major service division and annual change - 2007 - 2008
Table 63 - Optus revenue by major and minor service category - 2007 - 2008
Table 64 - Operating revenue by operating division & annual change - 2007 - 2008
Table 65 - Operational EBITDA by operating division and annual change - 2007 - 2008
Table 66 - Mobile revenue by division and annual change - 2007 - 2008
Table 67 - Business and Wholesale fixed revenue by service and annual change - 2007 - 2008
Table 68 - Consumer and SMB fixed revenue by service and annual change - 2007 - 2008
Table 69 - SingTel Optus sequential quarterly financial data - 2007
Table 70 - Optus financial data by division - half year to September - 2006 - 2007
Table 71 - Optus Mobile division revenue - half year to September - 2006 - 2007
Table 72 - Optus Business & Wholesale fixed financial data - half year to September - 2006 - 2007
Table 73 - Optus Consumer and SMB fixed financial data - half year to September - 2006 - 2007
Table 74 - Optus revenue by major service division & annual change - 2006 - 2007
Table 75 - Optus revenue by major and minor service category & annual change - 2006 - 2007
Table 76 - Operating revenue by operating division & annual change - 2006 - 2007
Table 77 - Operational EBITDA by operating division & annual change - 2006 - 2007
Table 78 - Mobile revenue & annual change - 2006 - 2007
Table 79 - Business and Wholesale fixed revenue by service & annual change - 2006 - 2007
Table 80 - Consumer and SMB fixed revenue by service & annual change - 2006 - 2007
Table 81 - Virgin Mobile Australia subscribers and annual change - 2000 - 2008
Table 82 - Virgin mobile revenue and annual change - 2003 - 2005*
Table 83 - Operating revenue and annual change - 1999 - 2005


LIST OF EXHIBITS
Exhibit number: on page number:
Exhibit 1 - Telstra Corporation Ltd at a glance
Exhibit 2 - Telstra-controlled entities (Australia)
Exhibit 3 - Telstra-controlled entities (offshore)
Exhibit 4 - Sensis Pty Ltd at a glance
Exhibit 5 - Key products and services
Exhibit 6 - Telstra’s NGN planned implementation time-line
Exhibit 7 - Key suppliers to the Telstra systems and infrastructure overhaul
Exhibit 8 - Optus Television services at a glance
Exhibit 9 - The SingTel Optus network
Exhibit 10 - HFC network status
Exhibit 11 - Virgin Mobile Australia at a glance
Exhibit 12 - Uecomm Ltd at a glance

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report