Australia - Pay TV - Statistics - Subscribers, Overview and Analysis
Moving towards 2015, subscription TV growth is aiming to increase its numbers further as growth in subscribers saw an increase into early 2014. Yet there are many other options now being delivered to consumers by the Over-The-Top (OTT) providers in Australia as well as SVOD options being considered by the FTA broadcasters.
These additional STV subscriber numbers have generally been attracted through the more recent availability of digital options. These digital options are available at a reduced monthly cost compared to the more expensive full-priced packages that have plagued industry growth for many years now.
The main provider of subscription television services, FOXTEL, is looking at additional models that will continue to provide revenue growth for the company. The additional models are essential as the multitude of digital media streaming services, IPTV, that are becoming available are seeing increased uptake as STV household penetration growth languishes.
In this report we provide a range of statistics such as subscriber numbers and penetration rates. These are presented across a range of tabular and easy-to-read chart formats with analysis and commentary provided where appropriate. We also provide forecast subscription TV uptake scenarios using household penetration as a measurement through to 2015 and 2020. These scenarios are based on lower and upper forecasts of where the market may trend over the coming years.
Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, additional subscription streams for subscribers.
Companies covered in this report include:
AUSTAR, FOXTEL, Optus, TransACT, SelecTV, Telstra, TV Plus