Australia - Pay TV - Statistics - Subscribers, Overview and Analysis
Moving towards 2015, subscription TV growth is aiming to increase its numbers further as growth in subscribers saw an increase into early 2014. Yet there are many other options now being delivered to consumers by the Over-The-Top (OTT) providers in Australia as well as SVOD options being considered by the FTA broadcasters.
These additional STV subscriber numbers have generally been attracted through the more recent availability of digital options. These digital options are available at a reduced monthly cost compared to the more expensive full-priced packages that have plagued industry growth for many years now.
The main provider of subscription television services, FOXTEL, is looking at additional models that will continue to provide revenue growth for the company. The additional models are essential as the multitude of digital media streaming services, IPTV, that are becoming available are seeing increased uptake as STV household penetration growth languishes.
In this report we provide a range of statistics such as subscriber numbers and penetration rates. These are presented across a range of tabular and easy-to-read chart formats with analysis and commentary provided where appropriate. We also provide forecast subscription TV uptake scenarios using household penetration as a measurement through to 2015 and 2020. These scenarios are based on lower and upper forecasts of where the market may trend over the coming years.
Key developments:
Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, additional subscription streams for subscribers.
Companies covered in this report include:
AUSTAR, FOXTEL, Optus, TransACT, SelecTV, Telstra, TV Plus
- 1. Synopsis
- 2. Market statistics
- 2.1 Subscriber statistics
- 2.2 Consumer penetration statistics
- 3. Industry and market analysis
- 3.1 Background overview
- 3.2 Penetration is missing the audience
- 3.3 Will movies be the new driving demand for STV
- 3.4 Content and pricing is the decisive model
- 3.5 Should the Pay TV model be retained even though it is wrong?
- 4. Major players overview and major developments
- 4.1 Market overview
- 4.2 FOXTEL
- 5. Forecasts Pay TV penetration 2012 - 2015; 2020
- 5.1 Scenario 1 lower pay TV subscriber growth
- 5.2 Scenario 2 higher pay TV subscriber growth
- 5.3 Forecasting notes
- 6. Related reports
- Table 1 Pay TV subscribers by major operator 2008 - 2014
- Table 2 Pay TV subscribers by major operator (historic) 2000 - 2007
- Table 3 Pay TV subscribers annual change by major operator 2008 - 2014
- Table 4 Pay TV subscribers annual change by major operator (historic) 1997 - 2007
- Table 5 Pay TV household penetration rates 1997 - 2014
- Table 6 Forecast pay TV household penetration lower market growth scenario 2013 - 2015; 2020
- Table 7 Forecast pay TV household penetration higher market growth scenario 2013 - 2015; 2020
- Chart 1 Overview of pay TV subscribers by major operator 2004 - 2014
- Chart 2 Overview of pay TV household penetration rate 2008 - 2014
- Chart 3 Overview of forecast of pay TV household penetration lower market growth scenario 2010 - 2015; 2020
- Chart 4 Overview of forecast of pay TV household penetration higher market growth scenario 2010 - 2015; 2020
- Exhibit 1 Overview of new media activities from pay TV operators 2013
- Exhibit 2 The changing hands of FOXTEL ownership
- Exhibit 3 A brief overview of AUSTAR United Communications (AUSTAR) (historic)
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