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Australia - Pay TV - Statistics - Subscribers, Overview and Analysis


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Australia - Pay TV - Statistics - Subscribers, Overview and Analysis

Subscription TV growth has slowed as subscriber churn increases and newcomers are wary of a long-term commitment as the market moves into 2013. BuddeComm sees the subscribers from major operator falling as subscribers leave their existing Pay TV model for FTA digital channels and their catchup TV availability as well as online services using Over-The-Top (OTT) digital media services.

Meanwhile FOXTEL continues to provide additional services and streamlines its packages as the integration of AUSTAR continues. Providing more sports has always been a popular attraction but all the additional costs are not driving additional demand. BuddeComm believes that aiming services that are affordable will eventually see the subscribers come. Uptake of services through IPTV services such as FetchTV is starting to see an increase in numbers.

By 2013 pay TV household penetration continues to fall and BuddeComm sees is unlikely to reach 30% for a number of years if the current subscription TV practices continue. We also provide forecast subscription TV uptake scenarios using household penetration as a measurement through to 2015 and 2020. These scenarios are based on lower and upper forecasts of where the market may trend over the coming years.

In this report we provide a range of statistics such as subscriber numbers and penetration rates. These are presented across a range of tabular and easy-to-read chart formats with analysis and commentary provided where appropriate.

Key developments:

Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, additional subscription streams for subscribers.

Companies covered in this report include:

AUSTAR, FOXTEL, Optus, TransACT, SelecTV.


1. Synopsis
2. Market statistics
2.1 Subscriber statistics
2.2 Consumer penetration statistics
3. Industry and market analysis
3.1 Background overview
3.2 Penetration is missing the audience
3.3 Content and pricing is the decisive model
3.4 Should the Pay TV model be retained even though it is wrong?
3.5 The death of TV or not?
4. Major players overview and major developments
4.1 Market overview
4.2 The changing hands of FOXTEL ownership
4.3 FOXTEL
4.4 AUSTAR United Communications (AUSTAR) (historic)
5. Forecasts Pay TV penetration 2012 - 2015; 2020
5.1 Scenario 1 lower pay TV subscriber growth
5.2 Scenario 2 higher pay TV subscriber growth
5.3 Forecasting notes
6. Related reports
Table 1 Pay TV subscribers by major operator 2000 - 2013
Table 2 Pay TV subscribers annual change by major operator 1997 - 2013
Table 3 Pay TV household penetration rates 1997 - 2013
Table 4 Forecast pay TV household penetration lower market growth scenario 2012 - 2015; 2020
Table 5 Forecast pay TV household penetration higher market growth scenario 2012 - 2015; 2020
Chart 1 Overview of pay TV subscribers by major operator 2004 - 2013
Chart 2 Overview of pay TV household penetration rate 2004 - 2013
Chart 3 Overview of forecast of pay TV household penetration lower market growth scenario 2012 - 2015; 2020
Chart 4 Overview of forecast of pay TV household penetration higher market growth scenario 2012 - 2015; 2020
Exhibit 1 Overview of new media activities from pay TV operators 2013

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