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Australia - Pay TV - Statistics - Industry Revenues and Analysis

Australia - Pay TV - Statistics - Industry Revenues and Analysis

The Australian subscription TV industry saw the merger of AUSTAR into FOXTEL back in 2012 and since that time revenue has risen on a year-on-year basis. FOXTEL is aiming high for increased subscribers penetration well above the current above household 30% rate. With digital subscriptions now available on no-contract basis and pay-per-view options also available, only time will tell if penetration rates can finally increase with subscriber increases of around 5% annual growth in early 2014.

The addition of revenue streams from alternative ways of watching subscription TV such as IPTV is being watched from within the industry. The FTA broadcasters as well as the marketers and advertisers who also need a return on their investments are watching all the available content options. There are still many years for the pay TV market to have its monopoly-based content system available until the NBN becomes ubiquitous across Australia, when alternative digital streams become commonplace and ubiquitous, it is now the time to get higher penetration rates.

BuddeComm sees an eventual decrease in high paying subscribers as the monthly cost of maintaining a full service STV package because of the rigidity in availability of monthly packages. BuddeComm believes that the increased revenue from the availability of lower priced packages will need uptake levels to dramatically increase in order to keep the revenue base increasing.

This report combines a range of statistics such as revenue, estimated average revenue per user statistics and pay TV revenue, which are presented across a range of tabular and east-to-read chart formats. The report also provides analysis and commentary from BuddeComm on the industry and events in Pay TV in Australia.

Key developments:

Smart TV, pay TV, digital TV, overseas content providers waiting in the wings, ARPU, revenue.

Companies covered in this report include:

Companies mentioned in this report include AUSTAR, FOXTEL, Optus, Quickflix, FetchTV.

1. Synopsis
2. Market analysis
2.1 Disruptive content is heating up the competition
2.2 International competition needs infrastructure
2.3 Should the Pay TV model be retained even though it is wrong?
3. Revenue statistics
3.1 Revenues
3.2 Advertising revenue
3.3 Revenue analysis
4. ARPU and churn Statistics
4.1 Average Revenue Per User (ARPU)
4.2 Churn rates
5. Infrastructure statistics
5.1 Availability
5.2 Infrastructure costings
6. Related reports
Table 1 Pay TV revenue by major operator 1997 - 2014
Table 2 Percentage change of pay TV revenue by major operator 1998 - 2014
Table 3 Subscription TV advertising revenue and annual change 2000 - 2014
Table 4 Net losses pay TV industry (historic) 1996 - 2010
Exhibit 1 Pay TV finally became profitable historic overview
Table 5 ARPU levels per operator AUSTAR versus FOXTEL (historic) 2003 - 2011
Table 6 STV monthly ARPU 2012 - 2014
Table 7 Pay TV industry annual churn rates 1996 - 2014
Table 8 Pay TV rollout statistics (homes passed) (historic) 1996 - 1998; 2002 - 2008
Chart 1 Overview of pay TV revenue by major operator 2004 - 2013
Chart 2 Overview of subscription TV advertising revenue 2004 - 2014
Chart 3 Overview of STV ad revenue total revenue versus subscription revenue 2004 - 2014
Chart 4 Overview of ARPU levels AUSTAR versus FOXTEL (historic) 2003 - 2012
Exhibit 2 Pay TV rollouts by state

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