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Australia - Pay TV - Statistics - Industry Revenues and Analysis

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Australia - Pay TV - Statistics - Industry Revenues and Analysis

The Australian subscription TV industry saw the merger of AUSTAR into FOXTEL in 2012 and since that time revenue has risen on a year-on-year basis. FOXTEL is aiming high for increased subscribers penetration well above the current above household 30% rate. But with the analogue switchover to digital broadcasting in its final rundown in 2013 only time will tell if penetration rates can increased with subscriber increases of less than 2% annual growth in 2012.

The addition of revenue streams from alternative ways of watching subscription TV such as IPTV is being watched from within the industry and the FTA broadcasters as well as the marketers and advertisers who also need a return on their investments. As there will still be many years in the pay TV market until the NBN becomes ubiquitous across Australia, when alternative digital streams become commonplace, now is the time to get higher penetration rates.

BuddeComm sees an eventual decrease in subscriber growth as the monthly cost of maintaining a full service STV package because of the inflexibility in choice of packages.

This report combines a range of statistics such as revenue, estimated average revenue per user statistics and pay TV revenue, which are presented across a range of tabular and east-to-read chart formats. The report also provides analysis and commentary from BuddeComm on the industry and events in Pay TV in Australia.

Key developments:

Smart TV, pay TV, digital TV, analogue to digital conversion, HD, ARPU, revenue.

Companies covered in this report include:

Companies mentioned in this report include AUSTAR, FOXTEL, Optus.

1. Synopsis
2. Market analysis
2.1 Should the Pay TV model be retained even though it is wrong?
2.2 The death of TV or not?
2.3 Finality sees consolidation of the pay TV market
2.4 More subscribers churning away
3. Revenue statistics
3.1 Revenues
3.2 Advertising revenue
3.3 Revenue analysis
4. ARPU and churn Statistics
4.1 Average Revenue Per User (ARPU)
4.2 Churn rates
5. Infrastructure statistics
5.1 Availability
5.2 Infrastructure costings
6. Related reports
Table 1 Pay TV revenue by major operator 1997 - 2013
Table 2 Percentage change of pay TV revenue by major operator 1998 - 2013
Table 3 Subscription TV advertising revenue and annual change 2000 - 2013
Exhibit 1 Pay TV is now profitable historic overview
Table 4 Net losses pay TV industry (historic) 1996 - 2010
Table 5 ARPU levels per operator AUSTAR versus FOXTEL 1999/2002; 2003 - 2012
Table 6 Pay TV industry annual churn rates 1996 - 2012
Table 7 Pay TV rollout statistics (homes passed) (historic) 1996 - 1998; 2002 - 2008
Chart 1 Overview of pay TV revenue by major operator 2004 - 2013
Chart 2 Overview of subscription TV advertising revenue 2004 - 2013
Chart 3 Overview of STV ad revenue total revenue versus subscription revenue 2004 - 2013
Chart 4 Overview of ARPU levels AUSTAR versus FOXTEL 2003 - 2012
Exhibit 2 Pay TV rollouts by state

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