Australia - Pay TV - Statistics - Industry Revenues and Analysis
The Australian subscription TV industry saw the merger of AUSTAR into FOXTEL in 2012 and since that time revenue has risen on a year-on-year basis. FOXTEL is aiming high for increased subscribers penetration well above the current above household 30% rate. But with the analogue switchover to digital broadcasting in its final rundown in 2013 only time will tell if penetration rates can increased with subscriber increases of less than 2% annual growth in 2012.
The addition of revenue streams from alternative ways of watching subscription TV such as IPTV is being watched from within the industry and the FTA broadcasters as well as the marketers and advertisers who also need a return on their investments. As there will still be many years in the pay TV market until the NBN becomes ubiquitous across Australia, when alternative digital streams become commonplace, now is the time to get higher penetration rates.
BuddeComm sees an eventual decrease in subscriber growth as the monthly cost of maintaining a full service STV package because of the inflexibility in choice of packages.
This report combines a range of statistics such as revenue, estimated average revenue per user statistics and pay TV revenue, which are presented across a range of tabular and east-to-read chart formats. The report also provides analysis and commentary from BuddeComm on the industry and events in Pay TV in Australia.
Smart TV, pay TV, digital TV, analogue to digital conversion, HD, ARPU, revenue.
Companies covered in this report include:
Companies mentioned in this report include AUSTAR, FOXTEL, Optus.
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