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Australia - Pay TV, Free-to-Air TV - Statistics and Analysis

Australia - Pay TV, Free-to-Air TV - Statistics and Analysis

FOXTEL during the last few years has struggled to increase pay TV penetration in Australia. Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from VOD operators such as Stan and Netflix are further eroding live TV viewing as subscribers choose instead to watch programs at a time of their choosing.

Also the distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a greater number of premises, so expanding the reach of capable broadband infrastructure which enables subscribers to access OTT and IPTV content. These changing market conditions are impacting both the FTA and pay TV industries.

The broadcasters have been late entering the market: their focus has been on protecting their traditional business which are under threat from declining revenues, rather than on establishing a strong foothold in the SVOD market.

Amongst the existing pay TV and free-to-air subscriptions there will be increased pressure on profitability as competition for content pushes up the cost of licensing.

Key developments:

Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, ARPU, revenue.

Companies covered in this report include:

AUSTAR, FOXTEL, Optus, TransACT, SelecTV, Telstra, TV Plus, FetchTV, Presto TV, Stan, Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN, Free TV, News Corporation


1. Synopsis
2. Pay TV Market
2.1 Subscriber statistics
2.2 Consumer penetration statistics
2.3 Usage Statistics
2.4 Revenue statistics
2.5 Advertising revenue
2.6 ARPU and Churn Statistics
2.7 Infrastructure statistics and Availability
3. Major Players
3.1 Market overview
3.2 FOXTEL
3.2.1 Overview
3.2.2 Operational and Financial results
3.2.3 Products and Services
3.3 Industry and market analysis
4. Free-to-Air Market
4.1 Trends and analysis
4.2 Impact of SVOD on traditional TV
4.3 Major FTA Providers
4.4 Usage Statistics 2017 - 2018
4.5 Usage Statistics 2015 - 2016
4.6 Advertising market statistics
5. Related reports
Table 1 Pay TV subscribers, Foxtel, others and total 2008 - 2018
Table 2 Historic - Pay TV subscribers annual change by major operator 1997 - 2007
Table 3 Historic AUSTAR pay TV subscribers 2008 - 2011
Table 4 Pay TV household penetration rates 2005 - 2019
Table 5 Historic - Pay TV household penetration rates 1997 - 2004
Table 6 Historic - Pay TV revenue by major operator 1997 - 2004
Table 7 Pay TV revenue by major operator 2005 - 2017
Table 8 Historic - Percentage change of pay TV revenue by major operator 1998 - 2004
Table 9 Percentage change of pay TV revenue by major operator 2005 - 2017
Table 10 Subscription TV advertising revenue and annual change 2000 - 2017
Table 11 ARPU levels per operator AUSTAR versus FOXTEL 2003 - 2017
Table 12 Pay TV industry annual churn rates 1996 - 2017
Table 13 Total FOXTEL and wholesale subscribers 2012 - 2018
Table 14 Historic - Subscriber annual churn rate 2002 - 2014
Table 15 Historic FOXTEL and wholesale subscribers 2002 - 2011
Table 16 Historic FOXTEL subscribers by type 2008 - 2011
Table 17 FOXTEL Key Financial Indicators Revenue ($million) 2015 - 2017
Table 18 FOXTEL monthly ARPU 2003 - 2016
Table 19 Number of television and radio licences on issue
Table 20 Preferred Entertainment Activities 2012; 2016
Table 21 Historic - Percentage shares of capital city TV advertising market 1998 - 2015
Table 22 Historic - Metropolitan advertising revenue for FTA commercial networks 2009 - 2015
Table 23 Historic - Regional and total advertising revenue for FTA commercial networks 2009 - 2015
Chart 1 - Devices uses for Traditional video viewing by device - June 2017
Chart 2 - Devices uses for online video viewing by device - June 2017
Chart 3 Preferred Entertainment Activities 2012; 2016
Chart 4 Time Spent Watching TV by method of programming 2016
Exhibit 1 Pay TV rollouts by state
Exhibit 2 Overview of new media activities from pay TV operators
Exhibit 3 Listing of major commercial television licences by Network ID and affiliation

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