Australia - Pay TV, Free-to-Air TV - Statistics and Analysis
FOXTEL during the last few years has struggled to increase pay TV penetration in Australia. Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from VOD operators such as Stan and Netflix are further eroding live TV viewing as subscribers choose instead to watch programs at a time of their choosing.
Also the distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a greater number of premises, so expanding the reach of capable broadband infrastructure which enables subscribers to access OTT and IPTV content. These changing market conditions are impacting both the FTA and pay TV industries.
The broadcasters have been late entering the market: their focus has been on protecting their traditional business which are under threat from declining revenues, rather than on establishing a strong foothold in the SVOD market.
Amongst the existing pay TV and free-to-air subscriptions there will be increased pressure on profitability as competition for content pushes up the cost of licensing.
Key developments:
Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, ARPU, revenue.
Companies covered in this report include:
AUSTAR, FOXTEL, Optus, TransACT, SelecTV, Telstra, TV Plus, FetchTV, Presto TV, Stan, Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN, Free TV, News Corporation
- 1. Synopsis
- 2. Pay TV Market
- 2.1 Subscriber statistics
- 2.2 Consumer penetration statistics
- 2.3 Usage Statistics
- 2.4 Revenue statistics
- 2.5 Advertising revenue
- 2.6 ARPU and Churn Statistics
- 2.7 Infrastructure statistics and Availability
- 3. Major Players
- 3.1 Market overview
- 3.2 FOXTEL
- 3.2.1 Overview
- 3.2.2 Operational and Financial results
- 3.2.3 Products and Services
- 3.3 Industry and market analysis
- 4. Free-to-Air Market
- 4.1 Trends and analysis
- 4.2 Impact of SVOD on traditional TV
- 4.3 Major FTA Providers
- 4.4 Usage Statistics 2017 - 2018
- 4.5 Usage Statistics 2015 - 2016
- 4.6 Advertising market statistics
- 5. Related reports
- Table 1 Pay TV subscribers, Foxtel, others and total 2008 - 2018
- Table 2 Historic - Pay TV subscribers annual change by major operator 1997 - 2007
- Table 3 Historic AUSTAR pay TV subscribers 2008 - 2011
- Table 4 Pay TV household penetration rates 2005 - 2019
- Table 5 Historic - Pay TV household penetration rates 1997 - 2004
- Table 6 Historic - Pay TV revenue by major operator 1997 - 2004
- Table 7 Pay TV revenue by major operator 2005 - 2017
- Table 8 Historic - Percentage change of pay TV revenue by major operator 1998 - 2004
- Table 9 Percentage change of pay TV revenue by major operator 2005 - 2017
- Table 10 Subscription TV advertising revenue and annual change 2000 - 2017
- Table 11 ARPU levels per operator AUSTAR versus FOXTEL 2003 - 2017
- Table 12 Pay TV industry annual churn rates 1996 - 2017
- Table 13 Total FOXTEL and wholesale subscribers 2012 - 2018
- Table 14 Historic - Subscriber annual churn rate 2002 - 2014
- Table 15 Historic FOXTEL and wholesale subscribers 2002 - 2011
- Table 16 Historic FOXTEL subscribers by type 2008 - 2011
- Table 17 FOXTEL Key Financial Indicators Revenue ($million) 2015 - 2017
- Table 18 FOXTEL monthly ARPU 2003 - 2016
- Table 19 Number of television and radio licences on issue
- Table 20 Preferred Entertainment Activities 2012; 2016
- Table 21 Historic - Percentage shares of capital city TV advertising market 1998 - 2015
- Table 22 Historic - Metropolitan advertising revenue for FTA commercial networks 2009 - 2015
- Table 23 Historic - Regional and total advertising revenue for FTA commercial networks 2009 - 2015
- Chart 1 - Devices uses for Traditional video viewing by device - June 2017
- Chart 2 - Devices uses for online video viewing by device - June 2017
- Chart 3 Preferred Entertainment Activities 2012; 2016
- Chart 4 Time Spent Watching TV by method of programming 2016
- Exhibit 1 Pay TV rollouts by state
- Exhibit 2 Overview of new media activities from pay TV operators
- Exhibit 3 Listing of major commercial television licences by Network ID and affiliation