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Australia - Pay TV, Free-to-Air TV - Statistics and Analysis


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Australia - Pay TV, Free-to-Air TV - Statistics and Analysis

FOXTEL during the last few years the company has struggled to increase pay TV penetration in Australia.

Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from VOD operators such as Stan and Netflix are further eroding live TV viewing as subscribers choose instead to watch programs at a time of their choosing.

Also the distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a greater number of premises, so expanding the reach of capable broadband infrastructure which enables subscribers to access OTT and IPTV content.

These changing market conditions are impacting both the FTA and pay TV industries. The FTA channels are now utilising Hybrid Broadcast Broadband TV (HbbTV) technology, which allows viewers to watch catch-up TV direct on the TV set using FreeviewPlus.

This report provides a range of statistics on Australia's pay TV market, including subscriber numbers, ARPU and penetration rates. It also provides forecasts for subscription TV uptake based on anticipated market trends over coming years.

Key developments:

Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, ARPU, revenue.

Companies covered in this report include:

AUSTAR, FOXTEL, Optus, TransACT, SelecTV, Telstra, TV Plus, FetchTV, Presto TV, Stan, Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN, Free TV.


1. Synopsis
2. Pay TV Market
2.1 Subscriber statistics
2.2 Consumer penetration statistics
2.3 Usage Statistics 2016 - 2017
2.4 Revenue statistics
2.5 Advertising revenue
2.6 ARPU and Churn Statistics
2.7 Infrastructure statistics and Availability
2.8 Major Players
2.8.1 Market overview
2.8.2 FOXTEL
2.9 Industry and market analysis
2.9.1 Market trends in 2017
3. Free-to-Air Market
3.1 Trends and analysis
3.2 Impact of SVOD on traditional TV
3.3 Major FTA Providers
3.4 Usage Statistics - 2017
3.5 Usage Statistics 2015 - 2016
3.6 Advertising market statistics
4. Related reports
Table 1 Pay TV subscribers, Foxtel, others and total 2008 - 2017
Table 2 Pay TV subscribers annual change by major operator 2008 - 2017
Table 3 Historic - Pay TV subscribers annual change by major operator 1997 - 2007
Table 4 Historic AUSTAR pay TV subscribers 2008 - 2011
Table 5 Pay TV household penetration rates 2005 - 2019
Table 6 Historic - Pay TV household penetration rates 1997 - 2004
Table 7 Historic - Pay TV revenue by major operator 1997 - 2004
Table 8 Pay TV revenue by major operator 2005 - 2017
Table 9 Historic - Percentage change of pay TV revenue by major operator 1998 - 2004
Table 10 Percentage change of pay TV revenue by major operator 2005 - 2017
Table 11 Subscription TV advertising revenue and annual change 2000 - 2017
Table 12 ARPU levels per operator AUSTAR versus FOXTEL 2003 - 2017
Table 13 Pay TV industry annual churn rates 1996 - 2017
Table 14 Number of television and radio licences on issue
Table 15 Preferred Entertainment Activities 2012; 2016
Table 16 Historic - Percentage shares of capital city TV advertising market 1998 - 2015
Table 17 Historic - Metropolitan advertising revenue for FTA commercial networks 2009 - 2015
Table 18 Historic - Regional and total advertising revenue for FTA commercial networks 2009 - 2015
Chart 1 Preferred Entertainment Activities 2012; 2016
Chart 2 Time Spent Watching TV by method of programming 2016
Exhibit 1 Pay TV rollouts by state
Exhibit 2 Overview of new media activities from pay TV operators
Exhibit 3 A brief overview of AUSTAR United Communications (AUSTAR) (historic)
Exhibit 4 Listing of major commercial television licences by Network ID and affiliation

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