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2008 Australia - Mobile and Wireless Broadband

This report provides high-level overviews and strategic analyses of the developments in fixed wireless and mobile wireless broadband. It identifies business opportunities, points out the hype and the pitfalls, and it will be of assistance in making the right business decisions. The subjects covered in the report include:-

  • The Market in 2008 - statistical overview, analyses and forecasts
  • The future of WiMAX both fixed wireless and mobile wireless
  • The rapid growth of 3G HSDPA
  • Wireless broadband applications incl. Mobile TV and M-Commerce
  • Overview of the key wireless broadband projects and case studies
  • The WiFi Hotspot market including key players
  • High-speed satellite services, Telemetry, Locations Services, RFID
Researchers:- Paul Budde, Phil Harpur Current publication date: April 2008 (4th Edition) Next publication date: April 2009


1. Wireless Broadband Developments - 2008
1.1 First WiMAX services
1.2 OPEL Wireless
1.2.1 New regional network to include WiMAX
1.3 Wireless security under scrutiny
1.4 Seven, engine and Unwired
1.5 Vodafone predicts a WiMAX revolution
1.6 Vendor war - HSDPA versus WiMAX
1.7 Wireless utilities
1.7.1 Smart grid developments
1.7.2 Energy Australia’s WiMAX smart grid
1.8 New spectrum planning approach - 2008


2. Wireless Broadband Analyses - 2008
2.1 Analysis early 2008
2.1.1 The ongoing promise of 3G
2.1.2 Flawed mobile data business models
2.1.3 WiMAX dedicated data network
2.1.4 The power of the mobile operators
2.1.5 VoIP: the wild card
2.1.6 Will HSDPA do the trick for the mobile operators?
2.1.7 Wireless partnerships
2.1.8 Mobile TV and WiMAX could be a good match
2.1.9 Universal WiMAX service devices
2.1.10 A $15 billion market by 2015
2.2 Partnership ends - Sprint Nextel and Clearwire
2.2.1 Sprint’s flawed business plan for WiMAX
2.3 Room for free wireless broadband
2.4 From WiMAX and 3G to 4G mobile
2.4.1 Service evolution
2.4.2 How to move forward?
2.4.3 Vindicated, 4G is arriving earlier


3. Statistical Overview & Forecasts
3.1 Overall wireless broadband market statistics
3.2 Fixed wireless broadband statistics
3.2.1 Introduction
3.2.2 Wireless broadband provider statistics and overview
3.2.3 Market forecasts
3.3 Mobility market
3.3.1 Battle with the fixed operators
3.3.2 Valued between $10 and $15 billion
3.3.3 Revenue forecasts


4. Spectrum and Regulations
4.1 New innovative spectrum direction
4.1.1 Introduction and analysis
4.1.2 Wireless explosion requires a rethink
4.1.3 ACMA’s innovative spectrum plans
4.1.4 Spectrum harmonisation
4.2 Follow up developments and analyses
4.2.1 Shame on you, wireless industry
4.2.2 Monopoly or shared national asset?


5. The OPEL Network
5.1 Broadband Connect
5.1.1 Regional wholesale access network
5.1.2 Broadband Connect contract
5.2 OPEL Regional Broadband Network
5.2.1 Introduction
5.2.2 Backbone network
5.2.3 OPEL Wireless
5.2.4 OPEL ADSL2+
5.2.5 Opel may be required to replicate Unwired’s WiMAX solution
5.3 Analyses of the OPEL and Australia Connected plans
5.3.1 A good step forwards
5.3.2 Telstra now forced to strike back
5.3.3 Mix of infrastructure deployments
5.3.4 What next Telstra?
5.3.5 Now we also have a vendor war - HSDPA versus WiMAX
5.4 OPEL Analysis - Postmortem


6. Wireless Broadband Projects
6.1 Allegro
6.2 Austar
6.2.1 Background & History
6.2.2 Wireless Broadband for Wagga Wagga
6.3 BigAir
6.3.1 Overview
6.3.2 Wireless network
6.3.3 WiMAX network
6.3.4 BigAir company history
6.3.5 W Home acquisition
6.3.6 WiMAX launch in Melbourne
6.4 BT australia
6.5 ClearTowns
6.6 Clever Communications Australia (previously Access Providers)
6.7 COLT Ballarat
6.8 Commander - Personal Broadband Australia (PBA)
6.9 CountryTell - Albury/Wodonga
6.10 Digital River - wireless broadband developments
6.11 Homexone
6.12 Internode
6.13 IPWireless for Townsville
6.14 Metromesh WiFi network within Perth CBD
6.15 Neighbourhood Cable
6.16 Optus
6.16.1 OPEL Wireless
6.16.2 WiFi
6.16.3 Other activities
6.17 Pacnet
6.18 Telstra
6.18.1 WiFi hotspots
6.19 Unwired
6.19.1 The largest player in the market
6.19.2 Expansion
6.19.3 Unwired to roll out 802.16e (mobile WiMAX)
6.19.4 Network Seven purchases Unwired
6.20 Vertel
6.21 Wireless Broadband Alliance (WiFi/WLAN)
6.22 Wizz Communications


7. WiFi HotSpot Market
7.1 WiFi market in 2008 - analysis
7.2 Market statistics
7.2.1 User statistics
7.2.2 Hotspot statistics
7.3 IEEE 802.11 - WiFi
7.4 Regulatory issues
7.4.1 Unlicensed
7.4.2 Amateurs and hobbyists
7.5 Industry analyses - 2008
7.5.1 Public hotspots for consumers a waste of money
7.5.2 Wireless broadband - mobile integration (4G)
7.6 Market analyses - 2008
7.6.1 Great niche market opportunities
7.6.2 Build your own WiFi business
7.6.3 Holiday destination market
7.7 Meshed networks
7.8 Azure Wireless
7.8.1 Company overview
7.8.2 Acquisition by MagiNet
7.8.3 Network and Hotzones
7.8.4 Partnerships and alliances
7.8.5 Services and roaming
7.8.6 Company history
7.9 cityNEX Telemetric Media Information Pty Ltd
7.10 Internode
7.10.1 CityLan Adelaide
7.10.2 WiFi Network for Cibo Espresso
7.11 interTouch
7.12 metromesh
7.13 Optus
7.14 Telstra
7.14.1 Hotspot coverage
7.14.2 Cost
7.15 Hotspots in the hospitality industry


8. Wireless Mobility Market Overview
8.1 Mobile market
8.2 Mobility applications
8.3 Personal wireless broadband market analysis 2008
8.3.1 Business models more important than technologies
8.3.2 Competition needed to change the mobile model
8.3.3 Will WiMAX deliver?
8.3.4 Not being seen to be bored
8.3.5 Smart wireless devices
8.4 Mobility devices
8.4.1 The communications market of tomorrow
8.4.2 Moore’s Law: storage, access, processing
8.4.3 Bringing the future back home
8.5 Bluetooth
8.5.1 Overview
8.5.2 The technology has found its place
8.5.3 Bluepulse
8.6 Unwired to roll out 802.16e
8.7 Ultra Wideband (UWB)
8.7.1 Developments in Australia
8.7.2 Regulatory issues


9. Mobile Data - HSDPA
9.1 4G LTE and 3G HSPA at 42Mb/s
9.2 HSPA, HSDPA, HSUPA
9.3 Australia’s start with HSDPA
9.3.1 3G HSDPA steaming ahead
9.4 HSDPA developments
9.4.1 Telstra
9.4.2 Hutchison
9.4.3 Vodafone
9.4.4 Optus
9.4.5 Ericsson’s broadband activities using HSPA
9.4.6 Neutral broadband connections for HSDPA
9.4.7 HSPA threat to SMS - analysis
9.4.8 Vendor war - HSPA versus WiMAX - analysis
9.5 Study reveals positive impact by Next G
9.6 Will HSPA break through into the broadband market?


10. M-Commerce
10.1 Mobile marketing
10.2 Mobile advertising
10.3 Mobile media
10.4 M-commerce developments and forecasts
10.4.1 Business applications
10.4.2 Residential applications based on permission-based marketing
10.4.3 SMS driven an early contender
10.5 Mobile banking


11. Mobile TV
11.1 The market in 2007
11.2 Major players
11.2.1 Hutchison’s 3
11.2.2 Vodafone
11.2.3 BigPond mobile TV
11.2.4 Optus
11.2.5 Device driven developments
11.2.6 Industry under pressure
11.3 Spectrum for mobile broadcasting
11.3.1 TV Channels A and B for digital services
11.4 Mobile Broadcast Multicast Service (MBMS)
11.5 Key market 13-19 year olds
11.6 DVB-H
11.6.1 Overview
11.6.2 DVB-H trials
11.7 Telstra pulls out of movemedia trial
11.8 Analysis of video-based mobile developments
11.8.1 Mobile TV - are you serious?
11.8.2 The future indeed is video communications
11.8.3 Mobile video has been over-hyped
11.8.4 Financial and technical limitations
11.8.5 Competing technologies
11.8.6 Regulation-driven competition
11.8.7 Checking market realities
11.9 Mobile TV and WiMAX could be a good match


12. Telemetry, Location Services, RFID
12.1 The Internet of Things
12.2 Machine-to-machine transmission
12.3 Telemetry
12.4 Radio Frequency Identification (RFID)
12.4.1 RFID - a business revolution
12.4.2 Rapidly maturing technology
12.4.3 Developments in Australia
12.4.4 RFID experimental licences
12.4.5 Industry association
12.5 Telemetry statistics (traditional market)
12.5.1 Utilities telemetering
12.5.2 Mobile-based telemetry
12.6 Location-based services (LBS)
12.6.1 Mobile origin location indicator and emergency
12.6.2 Developments in the USA
12.6.3 Developments in Australia
12.6.4 Seeker Wireless Pty Ltd
12.6.5 Intelligent Transport Systems (ITS)
12.6.6 Cell broadcasting trial from Seven Network - 1998
12.6.7 The My Vodafone service
12.6.8 Location and navigation from Sensis
12.6.9 Mobile Location Manager from Telstra
12.6.10 Optus Zoo FindA
12.7 Car navigation systems
12.7.1 Early results
12.7.2 Market gathering pace in 2007
12.7.3 Analysis


13. High-Speed Satellite Services
13.1 Historic overview
13.2 Satellite remains niche business
13.3 Broadband is threatening satellite TV
13.4 Broadband Guarantee
13.5 Market forecasts
13.6 Satellite services from Telstra
13.6.1 Introduction
13.6.2 Iterra Satellite Service - mobile satellite communications
13.6.3 Telstra BigPond Satellite
13.6.4 Telstra places an order with Iridium Based Satellite
13.7 BorderNET Internet
13.8 Elders Ltd
13.9 SES New Skies
13.10 Optus Satellite services
13.10.1 Overview
13.10.2 The satellites
13.10.3 The Optus satellites
13.10.4 The Earth stations
13.10.5 Satellite history to 2007
13.10.6 Optus MobileSat
13.10.7 Wireless broadband communities
13.10.8 Pay TV services
13.11 NewSat Ltd
13.11.1 Major features
13.12 iPSTAR - Shin Satellite
13.12.1 ETT - national provider of IPSTAR satellite
13.13 Inmarsat
13.14 Orion Satellite Systems pty ltd
13.15 ReachneT


14. Glossary of Abbreviations


List of Tables
Table 1 - Wireless broadband subscribers by access type - 2006 - 2008
Table 2 - Subscriber statistics by operator - mid-2007
Table 3 - Number of ISPs by broadband service offered - 2006
Table 4 - Forecast wireless penetration as percent of fixed broadband - 2005; 2010; 2015
Table 5 - Forecast mobile wireless data and voice revenues - 2007; 2012; 2017
Table 6 - Public WLAN or hotspot users - 2003 - 2008 (flawed forecasts)
Table 7 - Large WiFi hotspot service providers - July 2006
Table 8 - Telemetry devices - 1998; 2000; 2004
Table 9 - Telemetry market - vertical market share forecast


List of Exhibits
Exhibit 1 - OPEL contract cancelled - April 2008
Exhibit 2 - Key issues for mobility industry
Exhibit 3 - Bluetooth user statistics
Exhibit 4 - Why mobile marketing won’t work
Exhibit 5 - Mobile TV minutes
Exhibit 6 - Broadcast Australia DVB-H trials - 2005 - 2007
Exhibit 7 - Service evolution vision

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