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Australia - Mobile Subscribers, Revenues and Forecasts

Australia - Mobile Subscribers, Revenues and Forecasts

In common with most mature markets, in Australia there are significantly more subscribers to mobile services than there are people. Australia's mobile market is now highly mature and developed with slow annual subscriber growth rates of below 3% since 2013. Mobile penetration is now well over 100%.

Growth is being driven by population increases as well as a rise in the number of people using two or mobile subscriptions commonly one is for personal use and another for business use.

Very slow growth is predicted over the next five years to 2022 with penetration rates predicted to rise only slightly above projected population increase.

Revenue for MNOs in recent years has been characterised by the continuing take up of services based on LTE technology, and to the rising proportion of mobile data to overall revenue.

For all operators, price competition combined with a focus on managing their mobile businesses as they adapt to new technologies being brought into play, have led to considerable pressure in recent years.

All three Australian MNOs are now investing billions of dollars in their networks annually, with a view to securing new customers and retaining existing ones. Increasingly, consumers are looking to mobile communications for their broadband needs.

Key developments:

ARPU, mobile revenue by MNOs; telcos' operating data, recent market developments.

Companies mentioned in this report:

SingTel, Vodafone, 3, VHA, Optus, Telstra.


1. Synopsis
2. Mobile subscriber statistics
2.1 Total Mobile subscribers and Market Forecast
2.2 Operator market shares and growth
2.3 Prepaid and postpaid subscribers by operator
2.4 2G, 3G and 4G subscribers
2.5 Wholesale market
2.6 International Comparisons
3. Mobile Services Revenues, Forecast and Market Analysis
4. Operator revenue statistics overview
4.1 Revenue by major operator
4.2 Revenue Market share and Trends by Operator
4.3 Revenue Trends by Service
5. Average revenue per user (ARPU)
5.1 Overview of ARPU
5.2 Blended ARPU
5.3 Prepaid and postpaid ARPU
6. Related reports
Table 1 Mobile subscribers, penetration and annual change (with forecast) 2000 - 2022
Table 2 Mobile subscribers (millions) by MNO (with forecast) 2009 - 2019
Table 3 Annual change of mobile subscribers by MNO 2010 - 2019
Table 4 Market share of mobile subscribers by MNO (with forecast) 2010 - 2019
Table 5 Historic - Annual change of mobile subscribers by carrier 1995; 1997; 2000 - 2009
Table 6 Historic - Retail mobile subscriber market share by MNO and MNVO 2015 - 2016
Table 7 MNO prepaid subscribers (millions) by operator 2009 - 2017
Table 8 MNO market share of prepaid subscribers 2009 - 2017
Table 9 MNO postpaid subscribers (millions) by operator 2009 - 2017
Table 10 MNO market share of postpaid subscribers 2009 - 2017
Table 11 MNO total market of prepaid and postpaid subscribers (millions) 2009 - 2017
Table 12 MNO total market proportion of prepaid and postpaid subscribers 2009 - 2017
Table 13 Prepaid as % of Total Subscribers by Operator - 2009 - 2017
Table 14 Postpaid as % of Total Subscribers by Operator - 2009 - 2017
Table 15 Historic - Share of postpaid subscribers by MNO and MNVO 2014 2015
Table 16 Historic Share of prepaid subscribers by MNO and MNVO 2014 2015
Table 17 Historic - 3G mobile subscribers by carrier 2003 - 2011
Table 18 Historic - Annual change of 3G mobile subscribers by carrier 2007 - 2011
Table 19 Historic - Proportion of 3G mobile subscribers versus total subscribers by carrier 2006 - 2011
Table 20 Historic - 2G mobile subscribers by carrier 2006 - 2011
Table 21 Historic - Annual change of 2G mobile subscribers by carrier 2006 - 2011
Table 22 Telstra wholesale subscribers 2009 - 2016
Table 23 Vodafone wholesale (MVNO) subscribers 2014 - 2016
Table 24 Total mobile services market revenue and annual change (with forecast) 2005 - 2019
Table 25 Historic - Total mobile services market revenue and annual change 1993 - 2009
Table 26 Telstra mobile services revenue 2009 - 2017
Table 27 Telstra mobile prepaid and postpaid revenue 2008 2017
Table 28 Vodafone Australia revenue 2009 - 2017
Table 29 Optus mobile revenue 2013 2017
Table 30 Annual change of mobile market revenue per major operator 2005 - 2017
Table 31 Historic - Mobile market revenue per major operator 1993 - 2004
Table 32 Historic - Annual change of mobile market revenue per major operator 1994; 1997; 2000 - 2004
Table 33 Mobile market share in revenue per major operator 2000 - 2017
Table 34 Telstra mobile and broadband revenue 2009 - 2017
Table 35 Blended monthly ARPU by MNO 2000 - 2017
Table 36 Telstra mobile ARPU - prepaid, postpaid, mobile broadband 2004 2017
Table 37 Optus postpaid ARPU per month 2004 - 2017
Table 38 VHA Monthly ARPU 2015- 2016
Chart 1 Mobile subscribers and penetration (with forecast) 2007 - 2022
Chart 2 Market share of mobile subscribers by MNO (with forecast) 2010 - 2019
Chart 3 Market share of mobile subscribers by MNO (with forecast) 2010 - 2019
Chart 4 MNO market share of prepaid subscribers 2009 - 2017
Chart 5 MNO market share of postpaid subscribers 2009 - 2017
Chart 6 Total mobile services market revenue and annual change (with forecast) 2010 - 2019
Chart 7 Overview of mobile revenue share per major operator 2000 - 2017

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