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Australia - Mobile Market - Overview, Statistics, Forecasts, and Analyses

Australia - Mobile Market - Overview, Statistics, Forecasts, and Analyses

Australia is a world leader in the 4G and 5G mobile market ecosystem

The Australian mobile market is dominated by the three major mobile network operators (MNO) Telstra, Optus, and Vodafone (VHA). There is also a significant number of Mobile Virtual Network Operators (MVNO) in Australia.

Increasingly in an era leaning further to mobile data than voice, mobile networks must offer sufficient performance for customers. The three LTE networks operated by Optus, Telstra and Vodafone have developed rapidly during the past three years as these players strive to provide an infrastructure capable of meeting customer demand for mobile broadband services.

These MNOs have invested in spectrum and network upgrades to bolster network capacity, while the geographic extension of LTE will see wider take-up from consumers in coming years. Given that about 90% of all mobile device sales are now smartphones, the growth in mobile data traffic is increasing rapidly.

5G represents the next evolution in mobile technologies. It is expected to support an immense increase in data rates, at 1Gb/s and higher, reduce latency and enable networks to connect a vast number of devices.

5G is only one element of a larger ecosystem that includes broadband access, Internet of Things (IoT), M2M, cloud computing, data centres and data analytics. Only when 5G is deployed within that broader ecosystem will operators be able to reap the benefits of this new technology.

Mobile broadband usage in particular has taken off during the last few years, a trend which will continue in the wake of the marketing of a wide range of affordable and more capable devices, and of LTE population coverage which by 2017 had reached about 98%.

In common with most mature markets, in Australia there are significantly more subscribers to mobile services than there are people. Australia’s mobile market is now highly mature and developed with slow annual subscriber growth rates of below 3% since 2013. Mobile penetration is now well over 100%.

For all operators, price competition combined with a focus on managing their mobile businesses as they adapt to new technologies being brought into play, have led to considerable pressure in recent years.

Very slow growth is predicted over the next five years to 2022 with penetration rates predicted to rise only slightly above the projected population increase.

All three Australian MNOs are now investing billions of dollars in their networks annually, with a view to securing new customers and retaining existing ones. Increasingly, consumers are looking to mobile communications for their broadband needs.

Smartphones, and to a lesser extent tablets, have become central as a means of accessing the internet, particularly among the younger demographic. In addition, these devices are beginning to dominate overall e-commerce, accounting for about a third of e-commerce transactions. This proportion will increase further into 2018 in line with the wider availability of devices with larger screens, more mobile-friendly websites and easier payment systems. These devices account for a growing proportion of mobile data accessed and of business and commerce related transactions.

Key developments:

MNVO Amaysim announced the launch of its NBN products.

Telstra started to roll out new next-gen optical tech in its underlying transmission network.

Telstra and Ericsson are actively working to build momentum in the LTE-Broadcast global ecosystem.

Telstra has claimed a world first with the launch of a live LTE network capable of supporting 1Gbps peak download speeds.

Optus took a step towards 5G switching on 4.5G network services across a suburb in NSW.

4.5G and 5G are the new frontiers linked to wearable device communications and other IoT and M2M activities.

Companies mentioned in this report:

SingTel, Vodafone, 3, VHA, Optus, Telstra, MeU Mobile; Amaysim, Woolworths, Crazy Johns, JB HiFi, Hutchison Australia, 3, NBN, Virgin Mobile, Aldi Mobile; Lebara, Kogan Mobile, Red Bull Mobile, Macquarie Telecom, Pivotel, Apple, Nokia, BlackBerry, HTC, Google, Ericsson, Sony, Samsung.


  • EXECUTIVE SUMMARY
  • MOBILE NETWORK OPERATORS AND MNVOS
    • MOBILE OPERATOR ECOSYSTEM STRUCTURE
    • MARKET ANALYSES AND EMERGING TRENDS
      • The rise of mobile data Services
      • Moving towards 5G and IoT
      • Cutting the fixed-line cord
        • Table Mobile-only phone users - 2010 - 2016
    • INDUSTRY OVERVIEW
      • International Comparisons
        • Table GSMA mobile connectivity markers (top five countries) - 2016
      • Mobile coverage black spots
      • Roaming
      • Mobile technology boosts productivity
    • MOBILE NETWORK OPERATORS (MNOS)
      • Telstra
        • Table Telstra LTE data cards in service - 2010 - 2016
      • Gigabit LTE
        • Table Telstra Group - Top Line Annual Financial Results - 2005 - 2017
        • Table Telstra Group - Revenue ($billion) by Product Segment and Annual Change - 2015 – 2017
        • Table Telstra mobile subscribers - 2008 - 2017
        • Table Telstra mobile subscribers - 2009 - 2017
      • Optus
        • Table Overview of Optus overall operating revenue summary - 2000 - 2017
        • Table Optus key financial indicators - 2009 - 2017
        • Table Optus - Financial Result - Division - 2014 – 2017
        • Table Optus mobile subscribers, annual change - 2005 - 2017
        • Table Optus mobile pre/postpaid and mobile broadband customers (thousands) - 2008 – 2017
        • Table Optus - Key Operating Statistics - 2015 – 2017
      • Vodafone Hutchison Australia (VHA)
        • Table Vodafone Australia revenue - 2009 - 2017
        • Table Vodafone Australia (Group) - subscribers (millions) by type - 2009 - 2017
        • Table VHA MVNO customers - 2014 - 2016
    • NETWORK TECHNOLOGIES
      • HSPA-based services
      • Long-term Evolution (LTE)
      • 2G services
      • NB-IoT
    • MOBILE VIRTUAL NETWORK OPERATORS (MVNOS)
      • Market Definition
      • Market overview
        • Table Retail Mobile subscribers share by MNO and MVNO - 2013 - 2015
        • Table Retail mobile subscriber market share by MNO and MVNO - 2015 - 2016
      • Background developments in the MVNO market
      • Amaysim
        • Table Amaysim Mobile subscribers and subscriber churn - 2015 - 2017
      • Kogan Mobile
      • Aldi Mobile
      • Ovo Mobile
      • Lebara Mobile
      • Virgin Mobile
      • Woolworths Mobile
      • MeU Mobile
    • CLOSED MNVOS
      • Red Bull Mobile
    • MOBILE RESELLERS
      • Background information
      • Resellers on the Telstra network
      • Resellers on the Optus network
      • Resellers on the Vodafone network
  • MOBILE SUBSCRIBERS, REVENUES AND FORECASTS
    • MOBILE SUBSCRIBER STATISTICS
      • Total Mobile subscribers and Market Forecast
        • Table Mobile subscribers, penetration and annual change (with forecast) - 2000 - 2022
      • Operator market shares and growth
        • Table Mobile subscribers (millions) by MNO (with forecast) - 2009 - 2019
        • Table Annual change of mobile subscribers by MNO - 2010 - 2019
        • Table Market share of mobile subscribers by MNO (with forecast) - 2010 - 2019
        • Table Historic - Annual change of mobile subscribers by carrier - 1995; 1997; 2000 - 2009
        • Table Historic - Retail mobile subscriber market share by MNO and MNVO - 2015 - 2016
      • Prepaid and postpaid subscribers by operator
        • Table MNO prepaid subscribers (millions) by operator - 2009 - 2017
        • Table MNO market share of prepaid subscribers - 2009 - 2017
        • Table MNO postpaid subscribers (millions) by operator - 2009 - 2017
        • Table MNO market share of postpaid subscribers - 2009 - 2017
        • Table MNO total market of prepaid and postpaid subscribers (millions) - 2009 - 2017
        • Table MNO total market proportion of prepaid and postpaid subscribers - 2009 - 2017
        • Table Prepaid as % of Total Subscribers by Operator - 2009 - 2017
        • Table Postpaid as % of Total Subscribers by Operator - 2009 - 2017
        • Table Historic - Share of postpaid subscribers by MNO and MNVO - 2014 - 2015
        • Table Historic Share of prepaid subscribers by MNO and MNVO - 2014 - 2015
      • 2G, 3G and 4G subscribers
        • Table Historic - 3G mobile subscribers by carrier - 2003 - 2011
        • Table Historic - Annual change of 3G mobile subscribers by carrier - 2007 - 2011
        • Table Historic - Proportion of 3G mobile subscribers versus total subscribers by carrier - 2006 – 2011
        • Table Historic - 2G mobile subscribers by carrier - 2006 - 2011
        • Table Historic - Annual change of 2G mobile subscribers by carrier - 2006 - 2011
      • Wholesale market
        • Table Telstra wholesale subscribers - 2009 - 2016
        • Table Vodafone wholesale (MVNO) subscribers - 2014 - 2016
      • International Comparisons
    • MOBILE SERVICES REVENUES, FORECAST AND MARKET ANALYSIS
      • Table Total mobile services market revenue and annual change (with forecast) - 2005 - 2019
      • Table Historic - Total mobile services market revenue and annual change - 1993 - 2009
    • OPERATOR REVENUE STATISTICS OVERVIEW
      • Revenue by major operator
        • Table Telstra mobile services revenue - 2009 - 2017
        • Table Telstra mobile prepaid and postpaid revenue - 2008 - 2017
        • Table Vodafone Australia revenue - 2009 - 2017
        • Table Optus mobile revenue - 2013 - 2017
        • Table Annual change of mobile market revenue per major operator - 2005 - 2017
        • Table Historic - Mobile market revenue per major operator - 1993 - 2004
        • Table Historic - Annual change of mobile market revenue per major operator - 1994; 1997; 2000 – 2004
      • Revenue Market share and Trends by Operator
        • Table Mobile market share in revenue per major operator - 2000 - 2017
      • Revenue Trends by Service
        • Table Telstra mobile and broadband revenue - 2009 - 2017
    • AVERAGE REVENUE PER USER (ARPU)
      • Overview of ARPU
      • Blended ARPU
        • Table Blended monthly ARPU by MNO - 2000 - 2017
      • Prepaid and postpaid ARPU
        • Table Telstra mobile ARPU - prepaid, postpaid, mobile broadband - 2004 - 2017
        • Table Optus postpaid ARPU per month - 2004 - 2017
        • Table VHA Monthly ARPU - 2015- 2016
  • MOBILE BROADBAND - STATISTICS, LTE AND 5G
    • MARKET ANALYSIS
      • Mobile broadband to drive structural change
      • Mobile broadband slowly substitutes fixed services
    • MOBILE BROADBAND MARKET STATISTICS
      • Mobile broadband subscribers
        • Table Wireless broadband subscribers by access type - 2009 - 2017
        • Table Mobile broadband subscribers by mobile network operator - 2007 - 2017
        • Table Estimated mobile broadband data downloaded in Petabytes - 2007 - 2017
      • Fixed wireless broadband market
        • Table Fixed wireless broadband subscribers - 2010 – 2017
    • HIGH-SPEED MOBILE NETWORK TECHNOLOGY
      • High-speed packet access (HSPA) Background information
      • LTE Background information
      • Long-term Evolution (LTE)
        • Table Average LTE speed by MNO - 2012 - 2016
      • VoLTE
    • SMALL CELL TECHNOLOGY
      • Moving from 4G to 5G
      • 5G developments
    • MOBILE BLACKSPOT PROGRAM
    • OVERVIEW OF 4G FREQUENCY USAGE
      • Table 1800MHz auction results - February 2016
    • STATE PROJECTS
  • SMARTPHONES, TABLETS AND HANDSET MARKET
    • MARKET OVERVIEW
      • Table Proportion of people using smartphones for internet access - 2012 - 2017
    • WEARABLE TECHNOLOGY
    • SMARTPHONE DATA USAGE STATISTICS
      • Table Internet connections via mobile handsets - 2011 - 2017
    • SMARTPHONE, TABLET AND HANDSET STATISTICS
      • Smartphone and other Device Ownership
      • Smartphone and tablet Shipments
        • Table Australian handset shipments (historic) - 2004 - 2009
        • Table Australian handset shipments - 2010 - 2016
      • Handset supplier market shares
        • Table Historic - Australian handset brand market share - major suppliers - 2008 - 2014
      • Tablet sales falling
        • Table Estimated tablet users - 2010 - 2012; 2015 - 2016
        • Table Tablet market share by manufacturer - 2014 - 2015
    • MARKET SURVEYS
      • Smartphone Usage - 2017
      • Wearables and Smartphone Survey
      • Australian teenager smartphone usage
      • Mobile handset Usage Trends
      • Smartphones lead to higher data spend
        • Table Apps info and payment plan data - 2009 - 2014
        • Table Monthly phone spend on services - 2010 - 2014
        • Table Types of use on smartphones - 2012 - 2014
      • Smartphone users are action buyers
        • Table Smartphone and tablet use of services - 2014
        • Table Typical selected usage pattern of a smartphone user - 2011 - 2014
      • Android remains the favoured operating system
        • Table Estimated Australian platform market share - 2008 - 2016
      • Enterprise mobility market increasing in value
  • MOBILE SPECTRUM OVERVIEW
    • OVERVIEW
    • SPECTRUM REGULATIONS
      • Background information
      • Australian Radiofrequency Plan
    • ACMA FIVE-YEAR OUTLOOK - 2016 - 2020
      • Spectrum demand overview
      • Towards 2020 - Future spectrum requirements
      • Regulatory issues
      • Fifteen-year spectrum licence pathway
      • Improving spectrum trading arrangements
    • SPECTRUM-BASED SERVICES
      • Mobile services
      • WiMAX wireless services
      • Ultra-Wideband services (UWB)
      • New broadband wireless technology
    • SPECTRUM OWNERSHIP AND LICENCES
      • Mobile spectrum
      • Apparatus licences
      • Unlicensed spectrum (IMS)
  • MOBILE SPECTRUM AUCTIONS
    • INTRODUCTION
    • DIGITAL DIVIDEND AUCTION
      • 700MHz and 2.5GHz spectrum
      • Competition limits
      • Spectrum Auction 2017
      • Price of spectrum
      • Combinatorial Clock Auction (CCA) of 700MHz and 2.5GHz band
      • CCA auction in 2013 with spectrum to use in 2015
      • Auction Results - 2013
    • 500MHZ FREQUENCY
      • Table The 500MHz spectrum licences - 1997
    • 800MHZ AND 1.8GHZ FREQUENCIES
      • 15-year spectrum licences up for renewal in 2013
        • Table Spectrum charges for spectrum bandwidth licenses
      • Auction of 1998
      • Additional auction - September 1998
      • Additional 800MHz auction - May 1999
      • Final 800MHz auction - 2001
      • 1800MHz auction of 2000
      • 1800MHz auction - 2016
    • 1880-1920MHZ (1.9GHZ) FREQUENCY
      • 1900-1920MHz band auctions - 2007
    • 2010-2025MHZ FREQUENCIES
    • 2.3GHZ BAND
    • UNUSED 2GHZ SPECTRUM
    • 3.4GHZ FREQUENCIES
      • Trials
      • Auction announcement
      • Spectrum sales - 2002, 2004, 2005
      • ACMA reduces spectrum prices
    • 3G AUCTIONS
      • Overview
      • Auction process - 2001
      • Auction price
      • Auction results - 2001

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