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Australia - Mobile Media - Surveys and Statistics


Attention: There is an updated edition available for this report.

This report analyses information drawn from the results of several surveys relating to mobile media usage in Australia over the period 2008-2015.

Surveys include reports by the Australian Interactive Media Industry Association (Australian Mobile Phone Lifestyle Index and Mobile Traffic Trends), Telstra, Optus, McCrindle Research, the Australian Bureau of Statistics (ABS), Akamai and the Australian Communications and Media Authority (ACMA).

The report provides statistical estimates relating to revenue and ARPU across operators in the industry, as well as forecasts.

Key developments:

Mobile broadband, mobile data speeds and usage increasing, increasing mobile data revenue and ARPU, SMS, smartphones.

Companied mentioned in this report include:

Optus, Telstra, Virgin, Vodafone, mobile phone companies and mobile phone operators (MNOs).


1. Synopsis
2. Introduction
3. Recent surveys
3.1 Smartphones dominate e-commerce
3.2 Remote access and operation needed
4. Australian Mobile Phone Lifestyle Index
4.1 Australian Interactive Media Industry Association (AIMIA) 10th survey 2014
4.2 Mobile phones and operators
4.3 Mobile phone usage
4.4 Smartphone users use more email and data
4.5 Content and services accessed
4.5.1 Entertainment services and content
4.6 Information services
4.7 Advertising on the mobile phone
4.8 Tablet use
5. Mobile data observations
5.1 usage and speeds increasing
5.2 Study confirms network quality depends on technology
5.3 Revenue statistics
6. Related reports
Table 1 Preferred device for engagement, by activity 2014
Table 2 Customer satisfaction with mobile provider services 2010 - 2014
Table 3 Mobile phone brand ownership 2010 - 2014
Table 4 Use of mobile phones by service 2010 - 2014
Table 5 Data included in monthly plans 2010 - 2014
Table 6 Use of mobile phones by service 2010 - 2014
Table 7 Use of information services 2010 - 2014
Table 8 Tablet use of services 2012 - 2013
Table 9 Mobile data downloaded versus mobile subscribers 2012 - 2014
Table 10 Telstra mobile ARPU 2009 2014
Table 11 Telstra mobile prepaid and postpaid revenue 2008 2015
Table 12 Optus mobile revenue 2013 2015
Table 13 Vodafone Australia revenue 2009 - 2014
Table 14 HTA key metrics financial overview 2009 - 2014
Chart 1 Overview of Vodafone Australia revenue 2009 - 2014
Chart 2 Overview of HTA financial metrics 2009 - 2014

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