This report largely analyses information drawn from the results of several surveys relating to mobile media usage in Australia over the period 2008-2013.
Surveys include reports by the Australian Interactive Media Industry Association (Australian Mobile Phone Lifestyle Index and Mobile Traffic Trends), Telstra, Optus, McCrindle Research, the Australian Bureau of Statistics (ABS), Akamai and the Australian Communications and Media Authority (ACMA).
While uptake of new services and mobile advertising is extremely difficult to track and forecast, BuddeComm predicts mobile data revenue in 2012/13 may approach $7-$8 billion.
In this report we also provide statistical estimates relating to revenues and ARPU across operators in the industry, as well as forecasts into 2013. We also provide an overview with some statistics and text based-information along with tabular data and some easy-to-read charts.
Mobile broadband, mobile data speeds and usage increasing, increasing mobile data revenue and ARPU, SMS, smartphones.
Companied covered in this report include:
Optus, Telstra, Virgin, Vodafone, mobile phone companies and mobile phone operators (MNOs).
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