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Australia - Mobile Media - Surveys and Statistics


Attention: There is an updated edition available for this report.

This report largely analyses information drawn from the results of several surveys relating to mobile media usage in Australia over the period 2008-2013.

Surveys include reports by the Australian Interactive Media Industry Association (Australian Mobile Phone Lifestyle Index and Mobile Traffic Trends), Telstra, Optus, McCrindle Research, the Australian Bureau of Statistics (ABS), Akamai and the Australian Communications and Media Authority (ACMA).

While uptake of new services and mobile advertising is extremely difficult to track and forecast, BuddeComm predicts mobile data revenue in 2012/13 may approach $7-$8 billion.

In this report we also provide statistical estimates relating to revenues and ARPU across operators in the industry, as well as forecasts into 2013. We also provide an overview with some statistics and text based-information along with tabular data and some easy-to-read charts.

Key developments:

Mobile broadband, mobile data speeds and usage increasing, increasing mobile data revenue and ARPU, SMS, smartphones.

Companied covered in this report include:

Optus, Telstra, Virgin, Vodafone, mobile phone companies and mobile phone operators (MNOs).


1. Synopsis
2. Introduction
3. Recent surveys
3.1 Remote access and operation needed
3.2 Grey Nomads and seniors internet usage uptake increases
4. Australian Mobile Phone Lifestyle Index
4.1 Australian Interactive Media Industry Association (AIMIA) – 8th survey – 2012
4.2 Mobile phones and operators
4.3 Mobile phone usage
4.4 Smartphone users use more email and data
4.5 Content and services accessed – 2011 - 2012
4.5.1 Non-voice communication services
4.5.2 Entertainment services and content
4.6 Information services
4.7 Advertising on the mobile phone
4.8 M-commerce
5. Mobile data observations
5.1 usage and speeds increasing
5.2 Study confirms network quality depends on technology
6. Mobile data and average revenue per user (ARPU)
6.1 Overview
6.2 Revenue statistics
7. Related reports
Table 1 – Mobile data downloaded versus mobile subscribers – 2011 - 2012
Table 2 – Telstra average mobile broadband revenue per user per month – 2008 - 2013
Table 3 – Blended mobile data ARPU per customer by major operator – 2010 - 2012
Chart 1 – Overview of use of technology by seniors – 2011 - 2012
Chart 2 – Overview of information services used by mobile phone users – 2011 - 2012

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