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Australia - Mobile Media - Surveys and Statistics

Australia - Mobile Media - Surveys and Statistics

This report analyses information drawn from the results of several surveys relating to mobile media usage in Australia, including reports by the Australian Interactive Media Industry Association (Australian Mobile Phone Lifestyle Index and Mobile Traffic Trends), Deloitte, Telstra, Optus, the Australian Bureau of Statistics (ABS), Akamai and the Australian Communications and Media Authority (ACMA).The report provides statistical estimates relating to revenue and ARPU across operators in the industry, as well as forecasts.

Key developments:

Mobile broadband, mobile data speeds and usage increasing, increasing mobile data revenue and ARPU, SMS, smartphones.

Companies mentioned in this report:

Optus, Telstra, Virgin, Vodafone, VHA.


1. Synopsis
2. Introduction
3. Surveys and Statistics
3.1 Smartphone and other Device Ownership
3.2 Smartphones and wearables survey - 2017
3.3 Smartphones dominate e-commerce
4. Australian Mobile Phone Lifestyle Index
4.1 Australian Interactive Media Industry Association (AIMIA) Mobile Index
4.2 Mobile phones and operators
4.3 Smartphone users use more email and data
4.4 Content and services accessed
4.4.1 Entertainment services and content
4.5 Information services
5. Mobile data observations
5.1 Usage and speeds increasing
5.2 Mobile Operator - Revenue statistics
6. Related reports
Table 1 Preferred device for engagement, by activity
Table 2 Preferred device for accessing the internet 2013 - 2015
Table 3 Customer satisfaction with mobile provider services
Table 4 Mobile phone brand ownership
Table 5 Use of mobile phones by service
Table 6 Data included in monthly plans
Table 7 Use of mobile phones by service
Table 8 Use of information services
Table 9 Mobile data downloaded versus mobile subscribers 2012 - 2016
Table 10 Telstra mobile ARPU 2009 2016
Table 11 Telstra mobile prepaid and postpaid revenue 2008 2016
Table 12 Optus mobile revenue 2013 2016
Table 13 Vodafone Australia revenue 2009 2016
Table 14 HTA key metrics financial overview 2009 2015

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