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Australia - Mobile Media - Providers


Attention: There is an updated edition available for this report.

This report provides data and analyses on the major mobile media providers and on services offered in relation to mobile content. The market for on-deck services has diminished following developments seen since the release of the iPhone and the multiplicity of Android devices and Windows Phones, associated with the increasing takeup of smartphones and tablets.

The market among providers has seen some changes over the last few years as company mergers and acquisitions bring consolidation to the industry. The major mobile media players are becoming digital media providers as they provide access to their services via mobile devices.

Key developments:

SMS, mobile music, mobile content, mobile services.

Companied mentioned in this report include:

Optus, Telstra BigPond Music, Vodafone Hutchison Australia (Vodafone and 3), Enero, Mnemon, M.Net, Jumbuck, MobileActive, MOKO.mobi, Photon Group, Oxygen8, Mobile Embrace, IDS, BlinkMobile, Red Oxygen.


1. Synopsis
2. Mobile operators
2.1 Optus
2.2 Telstra
2.2.1 SMS services
2.3 Vodafone Australia
2.3.1 Overview
2.3.2 Vodafone Central
3. Service providers
3.1 BlinkMobile
3.2 Primary Opinion (previously Jumbuck Entertainment)
3.3 Mobile Embrace Limited (MobileActive)
3.3.1 Company overview
3.3.2 Company key financial snapshots
3.4 MOKO Social Media
3.4.1 Company overview
3.4.2 Company key financial snapshots
3.4.3 Customers
3.4.4 Company acquisitions
3.5 Enero (Photon Group)
3.5.1 Company overview
3.5.2 Company key financial snapshots
3.6 Oxygen8 Communications
3.7 Red Oxygen
4. Related reports
Table 1 Telstra SMS traffic 2009 - 2015
Table 2 Mobile Embrace key financial performance indicators 2010 - 2014
Table 3 MOKO financial data 2010 - 2015
Table 4 Enero (Photon Group) key financial parameters 2010 - 2014
Chart 1 Overview of Mobile Embrace key financial performance indicators 2010 - 2014
Chart 2 Overview of MOKO financial data 2010 - 2015
Exhibit 1 MOKO.mobi at a glance 2014
Exhibit 2 Overview of MOKO.mobi subsidiary companies 2015
Exhibit 3 Enero at a glance 2014
Exhibit 4 Background information on Information Dialling Services (IDS)

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