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Australia - Mobile Media - Providers


Attention: There is an updated edition available for this report.

In this report we provide information on the major mobile media providers and the services they offer in relation to mobile content. The market for on-deck services has reduced following developments since the release of the iPhone, Android phones and now with the increasing takeup of smartphones and tablets. Nevertheless the market has seen some changes over the last few years as company mergers and acquisitions bring consolidation to the industry. The major mobile media providers therefore are now becoming the digital media providers on the internet as they provide access to their services for mobile devices.

Key developments:

SMS, mobile music, mobile content, mobile services.

Companied covered in this report include:

Optus, Telstra BigPond Music, Vodafone Hutchison Australia (Vodafone and 3), Enero, Mnemon, M.Net, Jumbuck, MobileActive, MOKO.mobi, Photon Group, Oxygen8, Mobile Embrace, IDS, BlinkMobile, Red Oxygen.


1. Synopsis
2. Mobile operators
2.1 Optus
2.1.1 Overview
2.1.2 myZOO and myZOO mobile
2.2 Telstra BigPond Music (BPM) – MobileFun
2.2.1 Music on mobile
2.2.2 MOG
2.2.3 SMS services
2.3 Vodafone Australia
2.3.1 Overview
2.3.2 Vodafone Central
3. Service providers
3.1 BlinkMobile
3.2 Jumbuck Entertainment Ltd (Jumbuck)
3.2.1 Company overview
3.2.2 Company key financial snapshots
3.3 Mnemon Ltd (was Mnet Group)
3.3.1 Mnet Corporation and Mercury Mobility and company information
3.3.2 Company key financial snapshots
3.4 Mobile Embrace Limited (MobileActive)
3.4.1 Company overview
3.4.2 Company key financial snapshots
3.5 MOKO.mobi
3.5.1 Company overview
3.5.2 Company key financial snapshots
3.5.3 Customers
3.5.4 Company acquisitions
3.6 Enero (Photon Group)
3.6.1 Company overview
3.6.2 Company key financial snapshots
3.7 Oxygen8 Communications
3.8 Red Oxygen
4. Premium Rate SMS (PSMS) (separate report)
5. Related reports
Table 1 – Jumbuck key financial performance indicators – H1 FY2012 - H1 FY2013
Table 2 – Jumbuck key financial performance indicators – 2010 - 2012
Table 3 – Mnemon key financial performance indicators – H1 FY2012 - H1 FY2013
Table 4 – Mobile Embrace key financial performance indicators – 2010 - 2012
Table 5 – Mobile Embrace key financial performance indicators – H1 FY2012 - H1 FY2013
Table 6 – Mobi.moki key financial performance indicators – H1 FY2012 - H1 FY2013
Table 7 – Mobi.moki key financial performance indicators – 2010 - 2012
Table 8 – Enero – key financial parameters – H1 2011 - H1 2013
Table 9 – Enero (Photon Group) – key financial parameters – 2010 - 2012
Chart 1 – Overview of Jumbuck revenue mix by region of operation – 2012
Chart 2 – Overview of Jumbuck long-term share trending – 2004 - 2013
Chart 3 – Overview of Mnemon long-term share trending – 2007 - 2013
Chart 4 – Overview of Mobile Embrace key financial performance indicators – 2010 - 2012
Chart 5 – Overview of Mobile Embrace long-term share trending – 2007 - 2013
Chart 6 – Overview of Mobi.moki key financial performance indicators – 2010 - 2012
Chart 7 – Overview of Mobi.moki revenue stream by country of operation – 2012
Chart 8 – Overview of Mobi.moki long-term share price trending – 2007 - 2013
Chart 9 – Overview of Enero share price trading – 2012 - 2013
Exhibit 1 – Some background information on Planet 3
Exhibit 2 – MOKO.mobi at a glance – 2013
Exhibit 3 – Overview of Mobi-moki subsidiary companies – 2012
Exhibit 4 – Enero at a glance – 2013
Exhibit 5 – Background information on Information Dialling Services (IDS)

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