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Australia - Mobile Media - Providers


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Australia - Mobile Media - Providers

This report provides data and analyses on the major mobile media providers and on mobile content services. This market has evolved with the increasing takeup of smartphones and tablets. Smartphones now account for up to 90% of all new device sales, while the market for tablets appears to have peaked in mid-2015, with sales into 2016 having fallen year-on-year, partly due to the popularity of phablets and to the latest versions of 2-in-1 devices.

The market among providers has seen some changes over the last few years as company mergers and acquisitions bring consolidation to the industry. The major mobile media players are becoming digital media providers as they provide access to their services via mobile devices.

Key developments:

SMS, mobile music, mobile content, mobile services.

Companies mentioned in this report:

Optus, Telstra BigPond Music, Vodafone Hutchison Australia (Vodafone and 3), Enero, Mnemon, M.Net, Jumbuck, MobileActive, MOKO.mobi, Photon Group, Oxygen8, Mobile Embrace, IDS, BlinkMobile, Red Oxygen.


1. Synopsis
2. Mobile operators
2.1 Optus
2.2 Telstra
2.2.1 SMS services
2.3 Vodafone Australia
2.3.1 Overview
2.3.2 Vodafone Central
3. Service providers
3.1 BlinkMobile
3.2 Primary Opinion (previously Jumbuck Entertainment)
3.3 Mobile Embrace Limited (MobileActive)
3.3.1 Company key financial snapshots
3.4 MOKO Social Media
3.4.1 Company overview
3.4.2 Company key financial snapshots
3.4.3 Customers
3.4.4 Company acquisitions
3.5 Enero (Photon Group)
3.5.1 Company overview
3.5.2 Company key financial snapshots
3.6 Oxygen8 Communications
3.7 Red Oxygen
4. Related reports
Table 1 Telstra SMS traffic 2009 - 2016
Table 2 Mobile Embrace key financial performance indicators 2010 - 2016
Table 3 MOKO financial data 2010 - 2016
Table 4 Enero (Photon Group) key financial parameters 2010 - 2015
Chart 1 Mobile Embrace financial data 2010 - 2016
Exhibit 1 MOKO.mobi at a glance 2014
Exhibit 2 Overview of MOKO.mobi subsidiary companies 2016
Exhibit 3 Enero at a glance 2016
Exhibit 4 Background information on Information Dialling Services (IDS)

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