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Australia - Mobile Media - PSMS Portals and Apps

The Premium SMS market has developed into a service where the high cost limited the market to the lucrative areas such as gaming, adult chat services and horoscopes. Premium rate SMS regulations (the Mobile Premium Service code) were introduced to address the bill-shock problems produced by these high charges, but in some cases this has only made matters worse.

Only those with high margins to spare can participate in this market and non-subscription information-based premium rate SMS services are at risk of being buried in complicated regulatory requirements and additional carrier requirements, making business cases for all premium rate SMS services less viable. Many of these content providers are overseas-based operations.

The premium rate SMS market is increasingly moving into specific niche market applications, such as the ones mentioned above, as well as competitions and voting where price points, volume and profile ensure that these services remain viable.

Key developments:

Mobile apps, mobile downloads, PSMS, regulations, revenues.

Companied covered in this report include:

Sybase 365, Netsize Group, mBlox, Jumbuck Entertainment, iTouch, Mobile Messenger, 5th Finger, SMS Central, Nitro, Gemalto.

1. Synopsis
2. The market into 2013
3. Is SMS technology safe
4. Will social messaging end SMS revenue
5. Smart phone apps market
5.1 Background overview
5.2 Revenue, usage and statistics
5.3 Companies embrace mobile apps
5.4 Apps an unpopular customer service channel
6. Consumer protection
6.1 Subscription-based content services
6.2 19SMS
6.3 Complaints about PSMS rising once again
6.4 Tougher rules for mobile premium services
7. Key players in the premium rate SMS (PSMS) market
7.1 Carriers content portals
7.1.1 Introduction
7.1.2 Telstra BigPond
7.1.3 Optus Zoo
7.1.4 Vodafone Central
7.2 International players
7.2.1 Background information
7.2.2 5th Finger
7.2.3 Jumbuck Entertainment Ltd (Jumbuck)
7.2.4 mBlox
7.2.5 Netsize Group
7.2.6 Nitro Media
7.2.7 Sybase 365
7.3 National players
7.3.1 Overview
7.3.2 Mobile Messenger
7.3.3 SMS Central
8. PSMS revenues
8.1 Market projections – 2012
9. Mobile media providers (separate report)
10. Related reports
Table 1 – Weekly app usage by selected demographic – 2012
Table 2 – Estimated app market revenue – 2009 - 2015
Table 3 – Users who pay for mobile applications by app type – 2010 - 2012
Table 4 – Mobile premium service complaints by major provider – 2010 - 2012
Table 5 – Estimated revenues – PSMS market – 2004 - 2012
Chart 1 – Overview of Australian apps market revenue estimates – 2009 - 2015
Chart 2 – Overview of estimated revenues – PSMS market – 2004 - 2012
Chart 3 – Overview of PSMS revenue mix of downloads
Exhibit 1 – 5th Finger – historical company background information
Exhibit 2 – An overview of Gemalto
Exhibit 3 – Key national and major smaller players in the PSMS market

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