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Australia - Mobile Infrastructure, Broadband, Operators - Statistics and Analysis

Australia - Mobile Infrastructure, Broadband, Operators - Statistics and Analysis

5G developments gain momentum in Australian market

5G represents the next evolution in mobile technologies. It is expected to support an immense increase in data rates, at 1Gb/s and higher, reduce latency and enable networks to connect a vast number of devices. 5G is only one element of a larger ecosystem that includes broadband access, Internet of Things (IoT), M2M, cloud computing, data centres and data analytics. Only when 5G is deployed within that broader ecosystem will operators be able to reap the benefits of this new technology.

Australia’s mobile network operators continued to work towards the launch of 5G, laying foundations for the next-generation network and continued to develop and enhance their existing 4G networks on the upgrade pathway to 5G.

Australia is predicted to be one of the top four of markets that will drive the growth of 5G in Asia, which is projected to become the world’s largest 5G market by 2025, as networks are rolled out in urban areas and handset vendors integrate 5G chipsets into mobile devices.

In August 2018 Telstra switched on 5G-capable sites on the Gold Coast, which enable it to test 5G pre-commercial devices in real world conditions and use innovations like its Connected Car to test its 5G footprint. It will enable Telstra to connect compatible commercial 5G devices for customers in 5G areas as they become available.

5G devices are expected to arrive in 2019 and 5G services in Australia are scheduled to be launched from 2020.

The auction of unused spectrum in the 1800MHz band further improved the ability of MVNOs to extend their LTE services, while proposals by the ACMA to release spectrum in a range of bands through to 2024 should see strong growth in the areas of 5G and IoT.

This report provides an overview of the mobile broadband market in Australia, statistics and analyses of key market trends. It also provides data and analysis on a range of mobile technologies in Australia, an overview of the smartphone, tablet and handset market as well as an overview of the mobile spectrum market.

In common with most mature markets, in Australia there are significantly more subscribers to mobile services than there are people. Australia’s mobile market is now highly mature and developed with slow annual subscriber growth rates since 2013. Mobile penetration is now well over 100%.

Growth is being driven by population increases as well as a rise in the number of people using two or mobile subscriptions – commonly one is for personal use and another for business use.

Very slow growth is predicted over the next five years to 2023 with penetration rates predicted to rise only slightly above projected population increase.

Revenue for mobile operators in recent years has been characterised by the continuing take up of services based on LTE technology, and to the rising proportion of mobile data to overall revenue.

By 2018, competition among operators is having a braking effect on ARPU however ARPU growth from mobile data services going forward is offsetting declines in voice ARPU. Pricing competition and market saturation is eroding voice revenue, while the continued substitution of cheaper OTT services for mobile SMS messages and the SMS is also eroding SMS revenue.

For all operators, price competition combined with a focus on managing their mobile businesses as they adapt to new technologies being brought into play, have led to considerable pressure in recent years.

All three Australian mobile operators are now investing billions of dollars in their networks annually, with a view to securing new customers and retaining existing ones. Increasingly, consumers are looking to mobile communications for their broadband needs.

Key Developments

Australia’s mobile network operators continue to work towards the launch of 5G.
Australia is predicted to be one of the top four of markets that will drive the growth of 5G in Asia.
5G connections are predicted to account for around 50-60% of total connections by 2025.
Competition among operators is having a braking effect on ARPU.
Very slow mobile subscriber growth is predicted over the next five years to 2023.
All three Australian mobile operators are now investing billions of dollars in their networks annually.

Key companies mentioned in this report:

VHA, Vodafone, 3, Optus, Huawei, Telstra, Vividwireless, Ericsson, EnergyAustralia, SingTel, Unwired, Kogan Mobile, Apple, Nokia, Google, Ericsson, Samsung, Vodafone, 3, VHA, Optus, Telstra.


  • EXECUTIVE SUMMARY
  • MOBILE INFRASTRUCTURE AND MOBILE BROADBAND
    • MOBILE BROADBAND
      • Market analysis
      • Mobile broadband statistics
        • Table Wireless broadband subscribers by access type - 2009 - 2018
        • Table Mobile broadband subscribers by mobile network operator - 2007 - 2018
        • Table Estimated mobile broadband data downloaded in Petabytes - 2009 - 2018
    • MOBILE INFRASTRUCTURE
      • 5G
      • 4G (LTE)
      • 3G based services
      • 2G services
      • VoLTE
      • Small cell technology
    • SMARTPHONES, TABLET AND HANDSETS
      • Smartphone adoption trends
        • Table Proportion of people using smartphones for internet access - 2012 - 2017
      • Smartphone usage statistics
        • Table Internet connections via mobile handsets - 2011 - 2018
        • Table Use of mobile phones and ownership of smartphones - 2013 - 2017
        • Table Percentage of Australians mobile-only / no fixed-line telephone at home 2013 - 2017
      • Smartphone and tablet shipments
        • Table Historic - Australian handset shipments (historic) - 2004 - 2016
      • Handset supplier market shares
        • Table Australian handset platform market share - 2018
        • Table Historic - Australian handset brand market share - major suppliers - 2010 - 2014
      • Tablets
        • Table Historic - Estimated tablet users - 2010 - 2012; 2015 - 2016
        • Table Historic - Tablet market share by manufacturer - 2014 - 2015
      • Wearables and smartwatches
    • MOBILE SPECTRUM OVERVIEW
      • Spectrum ownership and licences
      • Fifteen-year spectrum licence pathway
      • Additional spectrum - 5G
    • MOBILE SPECTRUM AUCTIONS
      • 800MHz and 1.8GHz auctions
        • Table Spectrum charges for spectrum bandwidth licenses
        • Table 1.8GHz spectrum auction results - 2016
      • 700MHz and 2.5GHz auction results Auctions
        • Table 700MHz and 2.5GHz auction results - 2013
      • 4G Auctions - 2016
        • Table 1800MHz auction results - February 2016
      • Residual spectrum auction - 2017
      • 700 MHz spectrum auction 2017
  • MOBILE SUBSCRIBERS, REVENUES AND FORECASTS
    • MOBILE SUBSCRIBER STATISTICS
      • Total mobile subscribers and market forecast
        • Table Mobile subscribers, penetration and annual change (with forecast) - 2000 - 2023
      • Mobile operator - subscriber market shares and growth
        • Table Mobile subscribers (millions) by MNO (with forecast) - 2009 - 2020
        • Table Annual change of mobile subscribers by MNO - 2010 - 2020
        • Table Market share of mobile subscribers by MNO (with forecast) - 2010 - 2020
        • Table Historic - Retail mobile subscriber market share by MNO and MVNO - 2015 - 2016
        • Table Historic - Annual change of mobile subscribers by carrier - 1995; 1997; 2000 - 2009
      • Prepaid and postpaid subscribers by operator
        • Table MNO prepaid subscribers (millions) by operator - 2009 - 2018
        • Table MNO market share of prepaid subscribers - 2009 - 2018
        • Table MNO postpaid subscribers (millions) by operator - 2009 - 2018
        • Table MNO market share of postpaid subscribers - 2009 - 2018
        • Table MNO total market of prepaid and postpaid subscribers (millions) - 2009 - 2018
        • Table MNO total market proportion of prepaid and postpaid subscribers - 2009 - 2018
        • Table Prepaid as % of Total Subscribers by operator - 2009 - 2018
        • Table Postpaid as % of Total Subscribers by operator - 2009 - 2018
        • Table Historic - Share of postpaid subscribers by MNO and MVNO - 2014 - 2015
        • Table Historic Share of prepaid subscribers by MNO and MVNO - 2014 - 2015
      • 2G, 3G and 4G subscribers
        • Table Historic - 3G mobile subscribers by carrier - 2003 - 2011
        • Table Historic - Proportion of 3G mobile subscribers versus total subscribers by carrier - 2006 - 2011
        • Table Historic - Annual change of 3G mobile subscribers by carrier - 2007 - 2011
        • Table Historic - 2G mobile subscribers by carrier - 2006 - 2011
        • Table Historic - Annual change of 2G mobile subscribers by carrier - 2006 - 2011
      • Wholesale market
        • Table Telstra wholesale subscribers - 2007 - 2018
        • Table Vodafone wholesale (MVNO) subscribers - 2014 - 2016
      • International comparisons
    • MOBILE SERVICES REVENUES, FORECAST AND MARKET ANALYSIS
      • Table Total mobile services market revenue and annual change (with forecast) - 2005 - 2020
      • Table Historic - Total mobile services market revenue and annual change - 1993 - 2009
    • OPERATOR REVENUE STATISTICS OVERVIEW
      • Revenue by major operator
        • Table Mobile market revenue per major operator - 2009 - 2018
        • Table Mobile market revenue market share per major operator - 2009 - 2018
        • Table Annual change of mobile market revenue per major operator - 2005 - 2018
        • Table Historic - Mobile market revenue per major operator - 1993 - 2004
        • Table Historic - Annual change of mobile market revenue per major operator - 1994; 1997; 2000 - 2004
        • Table Total telecoms revenues by major providers - 2005 - 2014
      • Revenue market share and trends by operator
        • Table Mobile market share in revenue per major operator - 2000 - 2018
      • Revenue trends by service
        • Table Telstra mobile broadband revenue - 2009 - 2018
    • AVERAGE REVENUE PER USER (ARPU)
      • Overview of ARPU
      • Blended ARPU
        • Table Blended monthly ARPU by MNO - 2000 - 2017
      • Prepaid and postpaid ARPU
        • Table Telstra mobile ARPU - prepaid, postpaid, mobile broadband - 2004 - 2018
        • Table Optus mobile subscriber - Monthly ARPU - 2009 - 2018
        • Table VHA Monthly ARPU - 2015- 2018
  • MOBILE NETWORK OPERATORS AND MVNOS
    • MOBILE OPERATOR ECOSYSTEM STRUCTURE
    • MARKET ANALYSES
      • The rise of mobile data services
    • MOBILE NETWORK OPERATORS (MNOS)
      • Telstra
      • Gigabit LTE
        • Table Telstra Group - Top Line Annual Financial Results - 2005 - 2018
        • Table Telstra Group - Revenue ($billion) by Product Segment and Annual Change - 2017 - 2018
        • Table Telstra mobile prepaid and postpaid revenue - 2008 - 2018
        • Table Telstra mobile services revenue - 2009 - 2018
        • Table Telstra mobile ARPU - prepaid, postpaid, mobile broadband - 2004 - 2018
        • Table Telstra - Mobile Subscribers (millions) by prepaid, postpaid, wholesale - 2008 - 2018
      • Optus
        • Table Optus Group - Financial Results by Consumer Segment - 2014 - 2018
        • Table Optus mobile revenue - 2009 - 2018
        • Table Optus - mobile subscribers and annual change - 2005 - 2018
        • Table Optus -mobile pre/postpaid and mobile broadband customers (thousands) - 2008 - 2018
        • Table Optus mobile subscriber - Monthly ARPU - 2009 - 2018
        • Table Historic - Optus mobile subscribers, annual change - 1998 - 2004
      • Vodafone Hutchison Australia (VHA)
        • Table Vodafone Australia revenue - 2009 - 2018
        • Table VHA Monthly ARPU - 2015 - 2018
        • Table Historic - HTA key metrics - 2009 - 2015
        • Table Historic - Monthly ARPU and by segment - 2009 - 2012
        • Table Historic - Vodafone Australia revenue - 1996; 1998 - 2008
        • Table Vodafone Australia (Group) - subscribers (millions) by type - 2009 - 2018
        • Table Historic - VHA MVNO customers - 2014 - 2016
    • MOBILE VIRTUAL NETWORK OPERATORS (MVNOS)
      • Market definition
      • Market overview
      • Market statistics
        • Table Retail Mobile subscribers share by MNO and MVNO - 2016 - 2017
        • Table Historic - Retail Mobile subscribers share by MNO and MVNO - 2013 - 2015
        • Table Retail mobile subscriber market share by MNO and MVNO - 2015 - 2016
      • Historical overview
      • Amaysim
        • Table Amaysim Mobile subscribers and subscriber churn - 2015 - 2017
      • Kogan Mobile
      • Aldi Mobile
      • Ovo Mobile
      • Lebara Mobile
      • Boost Mobile
      • TravelSIM
      • Virgin Mobile
      • Woolworths Mobile
      • MeU Mobile
    • CLOSED MVNOS
      • Red Bull Mobile
    • MOBILE RESELLERS
      • Background information
      • Resellers on the Telstra network
      • Resellers on the Optus network
      • Resellers on the Vodafone network

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