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Australia - Mobile Communications - Subscriber Statistics


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Australia - Mobile Communications - Subscriber Statistics

Growth in the number of mobile subscribers in Australia has slowed in recent years, reflecting the relatively high penetration rate, which my mid-2015 had reached about 137%. Although a significant proportion of subscribers make use of multiple phones or SIM cards, growth is stimulated by a steady increase in the population. Operators can also expect to benefit from further migration among consumers from fixed-line to mobile telecoms, supported by the practical benefits to consumers of improved quality of mobile data services resulting from network upgrades and the wide-scale reach of LTE infrastructure.

Telstra remains the market leader with about 16.37 million subscribers reported at the beginning of 2015, along with 408,000 wholesale customers. Optus had around 9.43 million subscribers in March 2015, while Vodafone in the half-year to June 2015 arrested the long decline in its subscriber base, reporting a 2.1% growth year-on-year to 4.86 million.. The company's losses in 2014 were significantly lower than was seen in 2012 and 2013, and the new gains indicate that the company's strategy for growth, under new leadership, is paying dividends.

This report provides the latest operator statistics as well an analysis on the overall market, including operator market shares, and an assessment of the deployment of 2G, 3G and LTE technologies as operators upgrade networks to keep pace with customer demand for high-end mobile data services. The report assesses the prepaid and postpaid segments and reviews the wholesale market.

Key developments:

Prepaid subscribers continue the move to Telstra, 4G subscribers increasing and for some years, overall subscriber growth and revenue slowing, Vodafone continuing to lose subscribers despite improved network performance; includes telcos' operating data to June 2015, recent market developments.

Companied mentioned in this report include:

SingTel, Vodafone, 3, VHA, Optus, Telstra.


1. Synopsis
2. Statistical sources
3. Mobile subscriber statistics
3.1 Total subscribers and annual growth rates
3.2 Operator market shares and growth
3.3 2G, 3G and 4G subscribers
3.4 Prepaid and postpaid subscribers by operator
3.5 Wholesale market
4. Related reports
Table 1 Mobile market subscribers, penetration rate and annual change 2000 - 2015
Table 2 Historic - Mobile subscribers by carrier 1993; 1997; 2000 - 2004
Table 3 Vodafone subscribers by type 2009 2015
Table 4 Telstra mobile subscribers 2008 - 2014
Table 5 Optus mobile subscribers 2008 - 2015
Table 6 Historic - Annual change of mobile subscribers by carrier 1995; 1997; 2000 - 2004
Table 7 Annual change of mobile subscribers by carrier 2005 - 2015
Table 8 Historic - Mobile subscriber market share by carrier 1993; 1997; 2000 - 2004
Table 9 Mobile subscriber market share by carrier 2010 - 2014
Table 10 Historic - 3G mobile subscribers by carrier 2003 - 2011
Table 11 Historic - Annual change of 3G mobile subscribers by carrier 2007 - 2011
Table 12 Proportion of 3G mobile subscribers versus total subscribers by carrier 2006 - 2014
Table 13 Historic - 2G mobile subscribers by carrier 2006 - 2011
Table 14 Historic - Annual change of 2G mobile subscribers by carrier 2006 - 2011
Table 15 Average LTE speed by MNO 2012 - 2015
Table 16 Vodafone prepaid and contract subscribers 2009 2015
Table 17 Optus mobile pre/postpaid customers 2008 - 2015
Table 18 Telstra mobile subscribers 2009 - 2014
Table 19 Telstra wholesale subscribers 2009 - 2014
Chart 1 Overview of mobile market subscribers versus population 2005 2015
Chart 2 Overview of annual change of mobile subscribers by carrier 2005 - 2014
Exhibit 1 Background information on the 3G race by the MNOs

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