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Australia - Mobile Communications - Subscriber Statistics


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Australia - Mobile Communications - Subscriber Statistics

The number of mobile subscribers continues to grow steadily, and by mid-2013 mobile penetration had reached more than 130% as a significant proportion of subscribers make use of multiple phones or SIM cards. While growth is likely to continue in the next few years in as subscribers take to smartphones, this will slow in line with higher penetration, being about 2% into 2014.

Much of this growth is being driven by population increases and by the continuing adoption of multiple SIM cards, often to separate personal from business use. Network operators can also expect to benefit from further migration among consumers from fixed-line to mobile telecoms.

Telstra remains the market leader with more than 14 million subscribers, Optus has around 9.5 million subscribers, and Vodafone has seen subscriber number fall to just over three million.

This report provides operator statistics for the financial year to March 2013 supplemented by operator data to September 2013. It also includes high-level commentary on the overall market, market shares by operator, and details of the 2G, 3G and 4G environments. It also assesses the market share of the prepaid and postpaid segments and reviews the wholesale market.

Key developments:

Prepaid subscribers continue the move to Telstra, 4G subscribers increasing and for some years, overall subscriber growth and revenue slowing, Vodafone continuing to lose subscribers despite improved network performance; includes market developments to November 2013.

Companied covered in this report include:

SingTel, Vodafone, 3, VHA, Optus, Telstra.


1. Synopsis
2. Statistical sources
3. Mobile subscriber statistics
3.1 Total subscribers and annual growth rates
3.2 Operator market shares and growth
3.3 2G, 3G and 4G subscribers
3.4 Prepaid and postpaid subscribers by operator
3.5 Wholesale market
4. Related reports
Table 1 Mobile market subscribers, penetration rate and annual change 2000 - 2013
Table 2 Historic - Mobile subscribers by carrier 1993; 1997; 2000 - 2004
Table 3 Mobile subscribers by carrier 2005 - 2013
Table 4 Historic - Annual change of mobile subscribers by carrier 1995; 1997; 2000 - 2004
Table 5 Annual change of mobile subscribers by carrier 2005 - 2013
Table 6 Mobile subscriber acquisition cost by carrier 2009 - 2013
Table 7 Historic - Mobile subscriber market share by carrier 1993; 1997; 2000 - 2004
Table 8 Mobile subscriber market share by carrier 2005 - 2013
Table 9 3G mobile subscribers by carrier 2003 - 2013
Table 10 Annual change of 3G mobile subscribers by carrier 2007 - 2013
Table 11 Proportion of 3G mobile subscribers versus total subscribers by carrier 2006 - 2013
Table 12 2G mobile subscribers by carrier 2006 - 2013
Table 13 Annual change of 2G mobile subscribers by carrier 2006 - 2013
Table 14 Prepaid subscribers by mobile network operator 2006 - 2013
Table 15 Prepaid subscribers market share by mobile network operator 2006 - 2013
Table 16 Number of mobile phone services in operation - prepaid and postpaid 2006 - 2014
Table 17 Wholesale subscribers Telstra versus Optus 2006 - 2013
Chart 1 Overview of mobile market subscribers versus population 2005 - 2013
Chart 2 Overview of mobile subscribers by carrier 2005 - 2013
Chart 3 Overview of annual change of mobile subscribers by carrier 2005 - 2013
Chart 4 Overview of subscriber acquisition costs by carrier 2009 - 2013
Chart 5 Overview of mobile subscriber market share by carrier 2005 - 2013
Chart 6 Overview of prepaid subscribers by mobile network operator 2006 - 2013
Chart 7 Overview of market share of prepaid subscribers by mobile network operator 2006 - 2013
Exhibit 1 Background information on the 3G race by the MNOs

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