Australia - Mobile Communications - Subscriber Statistics
The number of mobile subscribers continues to grow steadily, and by mid-2013 mobile penetration had reached more than 130% as a significant proportion of subscribers make use of multiple phones or SIM cards. While growth is likely to continue in the next few years in as subscribers take to smartphones, this will slow in line with higher penetration, being about 2% into 2014.
Much of this growth is being driven by population increases and by the continuing adoption of multiple SIM cards, often to separate personal from business use. Network operators can also expect to benefit from further migration among consumers from fixed-line to mobile telecoms.
Telstra remains the market leader with more than 14 million subscribers, Optus has around 9.5 million subscribers, and Vodafone has seen subscriber number fall to just over three million.
This report provides operator statistics for the financial year to March 2013 supplemented by operator data to September 2013. It also includes high-level commentary on the overall market, market shares by operator, and details of the 2G, 3G and 4G environments. It also assesses the market share of the prepaid and postpaid segments and reviews the wholesale market.
Prepaid subscribers continue the move to Telstra, 4G subscribers increasing and for some years, overall subscriber growth and revenue slowing, Vodafone continuing to lose subscribers despite improved network performance; includes market developments to November 2013.