Australia - Mobile Communications - Smartphones, Tablets and Handset Market
Smartphone use in Australia continues to grow among consumers. There has also been a change in the popularity of certain handsets, with a marked shift towards Android based-phones at the expense of Apple iOS. This has largely resulted from the greater number of manufacturers and styles for the Android platform, thus providing a wide range of pricing points.
Smartphones and tablets are increasingly being used to access the internet. These devices account for a growing proportion of data accessed via the mobile and WiFi environments. Smartphone penetration reached about 90% by mid-2014, while surveys have shown that about 60% of respondents have a tablet. These figures will increase steadily into 2015 as a greater number of competitively priced units hit the market, and as the reach of LTE networks widen: by the end of 2016, both Optus and Telstra are expected to provide 98% population coverage with LTE.
This report provides statistics and an analysis of trends in the Australian handset market. It also details mobile device recycling, as well as industry developments.
Smartwatch market expected to show strong growth in 2015; enterprise mobility market increasing in value; tablet penetration approaches 50%; smartphone penetration reaches 76%; Australian police force adopts tablets on the beat; smartphone market developments, market share, handsets, tablets, recycling of phone materials, 4G/LTE network expansion, consumer use of smartphones and devices; report includes 2014 and 2015 surveys, recent market developments.
Apple, Nokia, BlackBerry, HTC, Google, Nokia, Sony Ericsson, Samsung, Vodafone, 3, VHA, Optus, Telstra, Mobile Muster, Motorola.