As the smartphone sector in Australia continues to increase its market penetration, a change of mobile handset popularity has seen a shift towards the Android based-phone. Android's uptake has come at the expense of Apple iOS as the Android market produces many flavours and styles from a variety of manufacturers that covers a wide range of pricing points.
Smartphones and tablets are increasingly being used to access the internet and make use of the data access that can be used in the mobile and WiFi environments. With smartphone penetration expected to be around 75% by the end of 2013, the release of cheaper models and better 4G availability the market could move ahead even further, but the cost of mobile data may inhibit the full potential of the smartphone.
In this report BuddeComm provides statistics, trends in handsets and an overview of the market. The report also provides information on mobile recycling and developments in the industry, including the rise of smartphone penetration.
Smartphones, market share, handsets, tablets, recycling of phone materials, 4G/LTE availability, consumer use of smartphones and devices; includes 2013 surveys and market developments to November 2013.
Apple, Nokia, BlackBerry, HTC, Google, Nokia, Sony Ericsson, Samsung, Vodafone, 3, VHA, Optus, Telstra, Mobile Muster, Motorola.