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Australia - Mobile Communications - Revenue Overview and Statistics


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Australia - Mobile Communications - Revenue Overview and Statistics

Overall mobile services revenue growth by the MNOs over the last financial year has fallen year-on-year. We should expect to see slower revenue growth from Telstra and Optus into 2014, with revenue again negative for Vodafone. While the issues that saw Vodafone revenues slide are unique, the company will continue to be affected by the loss of subscribers, price competitiveness and the cost of investing in infrastructure as it struggles to compete in the LTE-arena.

BuddeComm expects that revenue from MNOs will be flat to 2014. Future revenue growth will be impacted by increased activity from some MVNOs and by tactics deployed to make greater use of upgraded networks.

For the MNOs, the results of the latest financial year are mixed, with Optus (to March 2013) reporting a 5.9% fall in mobile services revenue, and Telstra showing a 6% growth in overall mobile revenue. VHA, the entity created with the merger of Vodafone and Hutchison, continued to experience steep revenue declines on the back of customer disaffection with service offerings. This report provides analysis of high-level revenue, market shares and revenue growth, as well as revenue earned from mobile voice and mobile data services. In addition, the report includes additional statistical data relating to prepaid and postpaid revenue and average revenue per user (ARPU) for selected mobile voice and data services.

Key developments:

ARPU, mobile revenue by the MNOs, overall mobile revenue slowing yet prepaid revenue growth increasing.

Companied covered in this report include:

SingTel, Vodafone, 3, VHA, Optus, Telstra.


1. Synopsis
2. Statistical sources
3. Total mobile services revenue and forecasts
3.1 Overview of current year
3.2 Moving towards 2014
4. Operator revenue statistics overview
4.1 Background
4.2 Revenue per major operator
4.3 Revenue growth
4.4 Revenue share
4.5 Revenue by service
4.5.1 Market overview
4.5.2 Mobile voice
4.5.3 Mobile data
5. Average revenue per user (ARPU)
5.1 Overview of ARPU
5.2 Blended ARPU
5.3 Historic ARPU statistics
5.3.1 Prepaid and postpaid ARPU
5.3.2 Selected mobile data ARPU historic
6. Related reports
Table 1 Historic - Total mobile services market revenue and annual change 1993 - 2004
Table 2 Total mobile services market revenue and annual change 2005 - 2014
Table 3 Historic - Mobile market revenue per major operator 1993 - 2004
Table 4 Mobile market revenue per major operator 2005 - 2014
Table 5 Historic - Annual change of mobile market revenue per major operator 1994; 1997; 2000 - 2004
Table 6 Annual change of mobile market revenue per major operator 2005 - 2014
Table 7 Annual change of mobile market share per major operator 2000 - 2014
Table 8 Estimated proportion of mobile service revenue from services 2007 - 2014
Table 9 Total mobile voice revenue per major operator 2007 - 2014
Table 10 Mobile voice revenue per major operator as a proportion of total mobile services revenue 2007 - 2014
Table 11 Mobile data revenue per major operator 2007 - 2014
Table 12 Annual change in data revenue per major operator as a proportion of total mobile services revenue 2008 - 2012
Table 13 Blended monthly ARPU by MNO 2000 - 2014
Table 14 Annual change in blended monthly ARPU by MNO 2004 - 2013
Table 15 Postpaid ARPU per month Telstra, Optus and Vodafone 2004 - 2012
Table 16 Mobile data ARPU per month - Telstra versus Hutchison 2004 - 2010
Chart 1 Overview of total mobile services market revenue and annual change 2005 - 2014
Chart 2 Overview of mobile market revenue per major operator 2005 - 2014
Chart 3 Overview of annual change of mobile market revenue per major operator 2005 - 2014
Chart 4 Overview of mobile revenue share per major operator 2000 - 2014
Chart 5 Overview of mobile service revenue voice versus data 2007 - 2014
Chart 6 Overview of total mobile voice revenue per major operator 2007 - 2014
Chart 7 Overview of mobile voice revenue per major operator as a proportion of total mobile services revenue 2007 - 2014
Chart 8 Overview of total mobile data revenue per major operator 2007 - 2014
Chart 9 Overview of annual change in mobile data revenue per major operator 2008 - 2014
Chart 10 Overview of blended monthly ARPU by MNO 2005 - 2013
Chart 11 Overview of prepaid ARPU per month Telstra, Optus and Vodafone 2004 - 2012
Chart 12 Overview of mobile data ARPU per month Telstra versus Hutchison 2004 - 2010

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