Prepaid telecommunications products make up a significant proportion of total telecommunication revenues. Total revenue from electronic payment systems in Australia is estimated at about $4 billion. Prepaid mobile voice services are the largest revenue segment, followed by calling-cards, prepaid mobile internet access, music purchases and gift cards, as well as Premium SMS services.
The market is developing rapidly, and the arrival of rechargeable magnetic cards and other systems are major new developments which will impact on the market in coming years. The market in Australia is dominated by epay, with the major banks and mobile operators commanding smaller shares. Australia’s mobile network operators expect to increase revenue earned from sales for prepaid mobile internet access and services. Another growth market is the emerging prepaid electronic transport ticketing services.