Australia - Mobile Communications - Industry Overview
The major mobile network operators in Australia are Telstra, Optus, and Vodafone (VHA), with each operator defined by market size and coverage in this order. Mobile services are now essential for communicating and socialising for most Australians. Services have moved on from the basic voice and SMS messaging of the past. Although mobile penetration is now above 130%, and continues to rise as users make use of multiple SIMs and connected devices, MNOs must find innovative business models and provide attractive services and bundles to increase revenues in this competitive market.
Mobile broadband usage in particular has taken off during the last few years following the introduction of hardware including iPhones, Android-based devices and other smartphones and tablets. In conjunction with these devices has been the proliferation of mobile apps. The mobility of broadband has also generated growing revenue as consumer take-up has increased.
Previously the MNOs had a hold on the apps and portals market, but with the increased use of over-the-top applications the mobile industry has become a facilitator for broadband infrastructure. This has created a new growth area in the industry, which is based more on infrastructure than on apps or services.
This report assesses network operators and provides an overview of some of the main MVNOs and MVNEs. It presents an industry overview as well as data and analysis on the trends and key developments in these maturing markets.
Analysis on mobile user productivity; 2G, 3G, 4G, LTE, HSPA, WCDMA, HSDPA and HSUPA, satellite, MVNO market receives shakeup with the collapse of Kogan Mobile; high churn rate favouring MVNOs with sound business models; telcos' financial and operating updates to December 2013; market developments to early 2014.