The major mobile network operators in mobile communications are Telstra, Optus, and Vodafone (VHA) with each operator defined by market size and coverage in this order. Mobile services are now a must have daily component for communicating and socialising way beyond the simple voice and SMS of the past. The MNOs continue to increase their revenues and market share as the mobile penetration rate of above 130% continues to rise as users have multiple SIMs and connected devices in the saturated mobile market of 2012.
Since we saw the introduction of new hardware that included iPhones, Androids, other smartphones and tablets and then we add the multitude of apps that one can use, mobile broadband usage took off. The mobility of broadband also generated increasing revenue as the uptake increased.
Previously the MNOs had a hold on the apps and portals market, but with the increased use of over-the-top applications the mobile industry became a broadband infrastructure facilitator. This has created a new growth area in the industry which is based more on infrastructure than on apps or services. With tablet uptake increasing even more mobile broadband is consumed. Many subscribers have multiple devices and multiple SIMs as well as data sharing across the devices.
In this report we describe the network operators, provide an overview of the some of the MVNOs and MVNEs, and provide and industry overview with information on trends and developments in these maturing markets.
2G, 3G, 4G, LTE, HSPA, WCDMA, HSDPA and HSUPA, satellite, MVNO market to receive shakeup with the launch of high profile prepaid services from Kogan Mobile.