Australia - Mobile Communications - Operator Analyses and Industry Overview
The Australian mobile telephony market continues to be dominated by the three major mobile network operators Telstra, Optus, and Vodafone (VHA). These provide a full range of services essential for commerce as well as communication and social networking. Voice services remain a staple for revenue among all three operators, though in terms of revenue share voice is steadily losing ground to various forms of mobile data. Data services themselves have evolved from basic SMS messaging to encompass high-end applications including gaming and m-commerce. Although mobile penetration is about 137%, and continues to rise as users make use of multiple SIMs and connected devices, MNOs must find innovative business models and provide attractive bundles and innovative services to increase revenue in a competitive market.
Mobile broadband usage in particular has taken off during the last few years, a trend which will continue following the introduction of a wider range of affordable devices. To address poor services in rural areas, the government in June 2015 announced the first of two Mobile Black Spot Programs, funded by the federal and state governments as well as by the two commissioned MNOs Telstra and Vodafone. The work to deploy some 500 new or upgraded base stations will start at the end of 2015 and be completed by 2018.
This report evaluates the strategies and performances of network operators, including up to date financial and operational data. It also reviews the main MVNOs and MVNEs, and presents an industry overview as well as data and analysis on the trends and key developments in these maturing markets.
Analysis on mobile user productivity; Vodafone switches LTE data traffic to new core network, reports 2.9% growth in revenue for the first half of 2015; updates on 2G, 3G, LTE, WCDMA, HSDPA and HSUPA technologies; MVNO market receives shakeup with the collapse of Kogan Mobile; high churn rate favouring MVNOs with sound business models; Vodafone and Telstra prep for launch of VoLTE services; Telstra commits to $5 billion mobile spend over three years; telcos' financial and operating updates to June 2015; recent market developments and analyses.
Companied mentioned in this report include:
Amaysim, Woolworths, Crazy Johns, JB HiFi, Telstra, Optus, VHA, Hutchison Australia, 3, NBN, Virgin Mobile, Vodafone, Aldi Mobile; Huawei, Lebara, AAPT, Kogan Mobile, GRLmobile, Red Bull Mobile, Macquarie Telecom, Boost Tel, Pivotel, Globalstar.
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