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Australia - Mobile Communications - Mobile Network Operators and MVNOs

Australia - Mobile Communications - Mobile Network Operators and MVNOs

The Australian mobile market is dominated by the three major mobile network operators Telstra, Optus, and Vodafone (VHA). These have been able to offer LTE services on a wholesale basis thus encouraging growth in the LTE sector.

There is also a significant number of Mobile Virtual Network Operators (MVNO) in Australia:

These companies purchase wholesale mobile services from the MNOs, provide services under their own brand and typically provide their own billing and customer care.

Key MNVOs in Australia include Amaysim, Kogan Mobile, Aldi Mobile, Ovo Mobile, Boost Mobile, Lebara Mobile and Virgin Mobile.

MNVO Amaysim recently launched NBN products. It has an ambitious goal to generate customer ARPUs of as much as $200 per month via a bundle of NBN. Amaysim is looking to link up with fibre providers across Australia to expand its reach which could also then be used to expand its offerings into new segments and beyond the NBN.

Mobile broadband usage continues to grow strongly, a trend which will continue in the wake of the marketing of a wide range of affordable and more capable devices, and of LTE population coverage which by 2018 had reached about 98%.

4.5G and 5G are the new frontiers linked to wearable device communications and other IoT and M2M activities. Telstra clearly has both the IoT and the M2M market in its sights the many interconnectivity aspects involved in smart energy are especially high on the company's list.

This report evaluates the strategies and performances of the mobile network operators, including financial and operational data. It also reviews the main MVNOs and presents an industry overview as well as data and analysis on the trends and key developments in these maturing markets.

Key developments:

Amaysim recently announced the launch of its NBN products.
4.5G and 5G are the new frontiers linked to wearable device communications and other IoT and M2M activities.
Telstra has both the IoT and M2M markets in its sights.

Key developments:

Companies mentioned in this report:

MeU Mobile; Amaysim, Woolworths, Crazy Johns, JB HiFi, Telstra, Optus, VHA, Hutchison Australia, 3, NBN, Virgin Mobile, Vodafone, Aldi Mobile; Boost Mobile, Lebara, Kogan Mobile, Red Bull Mobile, Macquarie Telecom, Pivotel,


  • SYNOPSIS
  • MOBILE OPERATOR ECOSYSTEM STRUCTURE
  • MARKET ANALYSES
    • THE RISE OF MOBILE DATA SERVICES
  • MOBILE NETWORK OPERATORS (MNOS)
    • TELSTRA
      • Overview
      • Mobile Network
      • LTE-Advanced (LTE-A)
      • Wholesale LTE
      • Gigabit LTE
      • Financial Statistics and Operating Statistics
        • Table Telstra Group - Top Line Annual Financial Results - 2005 - 2018
        • Table Telstra Group - Revenue ($billion) by Product Segment and Annual Change – 2017 - 2018
        • Table Telstra mobile prepaid and postpaid revenue – 2008 – 2018
        • Table Telstra mobile services revenue – 2009 - 2018
        • Table Telstra mobile ARPU - prepaid, postpaid, mobile broadband – 2004 – 2018
        • Table Telstra - Mobile Subscribers (millions) by prepaid, postpaid, wholesale – 2008 - 2018
    • OPTUS
      • Overview
      • Mobile Network
      • 5G Developments
      • VoLTE
      • Financial and Operating Statistics
        • Table Optus Group – Financial Results by Consumer Segment – 2014 - 2018
        • Table Optus mobile revenue – 2009 – 2018
        • Table Optus - mobile subscribers and annual change – 2005 - 2018
        • Table Optus -mobile pre/postpaid and mobile broadband customers (thousands) –2008 - 2018
        • Table Optus mobile subscriber - Monthly ARPU – 2009 - 2018
        • Table Historic - Optus mobile subscribers, annual change – 1998 - 2004
    • VODAFONE HUTCHISON AUSTRALIA (VHA)
      • Company Overview
      • NBN Rollout
      • 3G and HSPA networks
      • 4G LTE Network
      • 5G Network
      • Financial and Operating Statistics
        • Table Vodafone Australia revenue – 2009 - 2018
        • Table VHA Monthly ARPU – 2015 - 2018
        • Table Historic - HTA key metrics - 2009 - 2015
        • Table Historic - Monthly ARPU and by segment – 2009 - 2012
        • Table Historic - Vodafone Australia revenue – 1996; 1998 - 2008
        • Table Vodafone Australia (Group) –subscribers (millions) by type – 2009 – 2018
        • Table Historic - VHA MVNO customers – 2014 – 2016
      • MVNO Deals
      • Network Upgrades
      • IoT Strategy
      • 5G Strategy
  • MOBILE VIRTUAL NETWORK OPERATORS (MVNOS)
    • MARKET DEFINITION
    • MARKET OVERVIEW
    • MARKET STATISTICS
      • Table Retail Mobile subscribers share by MNO and MVNO – 2016 – 2017
      • Table Historic - Retail Mobile subscribers share by MNO and MVNO – 2013 – 2015
      • Table Retail mobile subscriber market share by MNO and MVNO - 2015 - 2016
    • HISTORICAL OVERVIEW
    • AMAYSIM
      • Table Amaysim Mobile subscribers and subscriber churn – 2015 - 2017
    • KOGAN MOBILE
    • ALDI MOBILE
    • OVO MOBILE
    • LEBARA MOBILE
    • BOOST MOBILE
    • TRAVELSIM
    • VIRGIN MOBILE
    • WOOLWORTHS MOBILE
    • MEU MOBILE
  • CLOSED MVNOS
    • RED BULL MOBILE
  • MOBILE RESELLERS
    • BACKGROUND INFORMATION
    • RESELLERS ON THE TELSTRA NETWORK
    • RESELLERS ON THE OPTUS NETWORK
    • RESELLERS ON THE VODAFONE NETWORK
  • RELATED REPORTS

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