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Australia - Mobile Communications - Mobile Network Operators and MNVOs

Australia - Mobile Communications - Mobile Network Operators and MNVOs

The Australian mobile market is dominated by the three major mobile network operators Telstra, Optus, and Vodafone (VHA). These have been able to offer LTE services on a wholesale basis since 2016, thus encouraging growth in the LTE sector.

There is also a significant number of Mobile Virtual Network Operators (MVNO) in Australia:

These companies purchase wholesale mobile services from the MNOs, provide services under their own brand and typically provide their own billing and customer care.

Some MVNOs are wholly-owned by network operators, most notably Virgin Mobile which is owned by Optus.

Mobile broadband usage in particular has taken off during the last few years, a trend which will continue in the wake of the marketing of a wide range of affordable and more capable devices, and of LTE population coverage which by 2018 had reached about 98%.

4.5G and 5G are the new frontiers linked to wearable device communications and other IoT and M2M activities. Telstra clearly has both the IoT and the M2M market in its sights the many interconnectivity aspects involved in smart energy are especially high on the company's list.

MNVO Amaysim recently announced the launch of its NBN products. It has an ambitious goal to generate customer ARPUs of as much as $200 per month via a bundle of NBN.

This report evaluates the strategies and performances of network operators, including financial and operational data. It also reviews the main MVNOs and presents an industry overview as well as data and analysis on the trends and key developments in these maturing markets.

Key developments:

Revenue and subscribers into 2018; updates on 3G, LTE, WCDMA, HSDPA and HSUPA technologies; VoLTE services; telcos' financial and operating updates, recent market developments and analyses.

Companies mentioned in this report:

MeU Mobile; Amaysim, Woolworths, Crazy Johns, JB HiFi, Telstra, Optus, VHA, Hutchison Australia, 3, NBN, Virgin Mobile, Vodafone, Aldi Mobile; Boost Mobile, Lebara, Kogan Mobile, Red Bull Mobile, Macquarie Telecom, Pivotel,


1. Synopsis
2. Mobile Operator Ecosystem Structure
3. Market Analyses and Emerging Trends
3.1 The rise of mobile data Services
3.2 Moving towards 5G and IoT
3.3 Cutting the fixed-line cord
4. Industry overview
4.1 International Comparisons
4.2 Mobile coverage black spots
4.3 Roaming
4.4 Mobile technology boosts productivity
5. Mobile Network Operators (MNOs)
5.1 Telstra
5.1.1 Overview
5.1.2 Mobile Network
5.1.3 LTE-Advanced (LTE-A)
5.1.4 Wholesale LTE
5.1.5 Financial Statistics
5.1.6 Operating Statistics
5.2 Optus
5.2.1 Overview
5.2.2 Mobile Network
5.2.3 5G Developments
5.2.4 VoLTE
5.2.5 Financial and Operating Statistics
5.3 Vodafone Hutchison Australia (VHA)
5.3.1 Company Overview
5.3.2 Company analysis
5.3.3 3G and HSPA networks
5.3.4 4G LTE Network
5.3.5 Financial Statistics
5.3.6 Operating Statistics
5.3.7 MVNO Deals
5.3.8 Network Upgrade - 2017
5.3.9 Network Upgrade - 2018
5.3.10 Dark Fibre and MVNO Agreement with TPG Telecom
5.3.11 IoT Strategy
5.3.12 5G Strategy
5.3.13 MIMO Trial
5.3.14 Post-paid Plan Changes
6. Network technologies
6.1 HSPA-based services
6.2 Long-term Evolution (LTE)
6.3 2G services
6.4 NB-IoT
7. Mobile Virtual Network Operators (MVNOs)
7.1 Market Definition
7.2 Market Overview
7.3 Market Statistics
7.4 Historical overview
7.5 Amaysim
7.6 Kogan Mobile
7.7 Aldi Mobile
7.8 Ovo Mobile
7.9 Lebara Mobile
7.10 Boost Mobile
7.11 TravelSIM
7.12 Virgin Mobile
7.13 Woolworths Mobile
7.14 MeU Mobile
8. Closed MNVOs
8.1 Red Bull Mobile
9. Mobile resellers
9.1 Background information
9.2 Resellers on the Telstra network
9.3 Resellers on the Optus network
9.4 Resellers on the Vodafone network
10. Related reports
Table 1 Mobile-only phone users 2010 - 2016
Table 2 GSMA mobile connectivity markers (top five countries) 2016
Table 3 Telstra LTE data cards in service 2010 - 2016
Table 4 Telstra Group - Top Line Annual Financial Results - 2005 - 2017
Table 5 Telstra Group - Revenue ($billion) by Product Segment and Annual Change 2015 - 2017
Table 6 Telstra mobile subscribers 2008 - 2017
Table 7 Telstra mobile subscribers 2009 - 2017
Table 8 Optus Group Financial Results by Consumer Segment 2014 - 2018
Table 9 Optus - mobile subscribers and annual change 2005 - 2018
Table 10 Optus -mobile pre/postpaid and mobile broadband customers (thousands) 2008 - 2018
Table 11 Optus mobile subscriber - Monthly ARPU 2009 - 2018
Table 12 Historic - Optus mobile subscribers, annual change 1998 - 2004
Table 13 Vodafone Australia revenue 2009 - 2017
Table 14 VHA Monthly ARPU 2015- 2017
Table 15 Historic - HTA key metrics - 2009 - 2015
Table 16 Historic - Monthly ARPU and by segment 2009 - 2012
Table 17 Historic - Vodafone Australia revenue 1996; 1998 - 2008
Table 18 Vodafone Australia (Group) subscribers (millions) by type 2009 2017
Table 19 VHA MVNO customers 2014 2016
Table 20 Retail Mobile subscribers share by MNO and MVNO 2013 2015
Table 21 Retail mobile subscriber market share by MNO and MVNO - 2015 - 2016
Table 22 Amaysim Mobile subscribers and subscriber churn 2015 - 2017
Chart 1 Optus - mobile subscribers and annual change 2001 - 2018
Exhibit 1 The initial analogue operators brief historic background
Exhibit 2 MVNO models
Exhibit 3 Australian MNVOs Mobile carriers - 2018
Exhibit 4 Mobile carriers and selected resellers and MVNEs

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