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Australia - Mobile Communications - The Market in 2013


Attention: There is an updated edition available for this report.

The mobile communications market in Australia has been seen lots of activity in the last year from the mobile network operators, with some of the results of that activity still to come to fruition into 2013 and beyond. But some of the market changing forces that are driving change in the mobile sector such as consumer demand, market saturation and the offering of faster-speed technologies in the fixed- broadband market are also driving the mobile market to a lower dollar value return on a user basis.

With the mobile handset market being driven by smartphone uptake, this is also driving mobile broadband usage and the increase of over-the-top applications that are now depriving the MNOs from their traditional income streams.

Total mobile services revenue is expected to grow to nearly $18 billion in 2012, but with the introduction of the lower network termination rates, decreasing costs of monthly mobile broadband to consumers, growth may be slowed. But there is still an opportunity of growth coming from the newer 4G sector that has seen devices and phones already released from Telstra. We will also see 4G networks be released by the other MNOs into 2012/13, so we may see even greater revenue increases.

One of the key issues for the industry moving forward beyond 2015, is the desperate need for more spectrum, in order to keep up with the demand for mobile broadband services.

Companies mentioned

Companies mentioned in this report include – Optus, Telstra, Vodafone Hutchison Australia.

Hot topics and technologies mentioned

Hot topics and technologies mentioned in this report include – SMS, mobile, mobile content, mobile services, mobile broadband, smartphones, spectrum.


1. Synopsis
2. Market and industry analyses
2.1 Two years a strong mobile competition
2.2 Competition moving forwards beyond 2013
2.3 Only structural change can save the mobile industry
2.4 High demand for mobile broadband
2.5 Mobile broadband – killer app for FttH
2.6 Watch out for the next WiFi wave
2.7 Spectrum key to broadband utility
3. Mobile network operators overview
3.1 Telstra
3.2 Optus
3.3 Vodafone
4. Overview of trends and developments
4.1 Mobile broadband
4.2 Mobile subscribers
4.3 Mobile voice
4.4 Network termination rates lowered may drive mobile competition
4.5 Smartphones
4.5.1 Smartphone handset market drives demand
4.5.2 Smartphone penetration increasing
5. Background information
5.1 Subscriber statistics
5.2 Mobile communications – revenue overview and statistics
5.3 Mobile broadband – statistical overview and forecasts
6. Related reports
Table 1 – Mobile broadband monthly ARPU – 2010 - 2013
Table 2 – Estimated mobile broadband revenues and annual change – 2010 - 2013
Table 3 – Mobile market subscribers, penetration rate and annual change – 2010 - 2013
Table 4 – Total mobile services market revenue and annual change – 2010 - 2013
Chart 1 – Overview of mobile broadband revenues and annual change – 2010 - 2012
Chart 2 – Overview of mobile market subscribers, penetration rate and annual change – 2010 - 2013
Chart 3 – Overview of total mobile services market revenue and annual change – 2010 - 2013

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