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Australia - Mobile Broadband - Statistical Overview and Forecasts

Attention: There is an updated edition available for this report.

Mobile broadband access using the 3G and now the 4G/LTE networks has continued to expand as users continue to add tablets, modems and phones to use alternative communication methods and cloud based services. In the past year growth in mobile broadband numbers across Australia has started to slow after previously seeing exponential growth rates.

In 2013 there are more than 5.5 billion mobile broadband subscribers. The release of additional 4G networks and increases in capital expenditure by the mobile network operators will see increased market penetration of the availability of these 4G/LTE networks. The MNOs will be expecting a greater return on their investments, but BuddeComm expects that uptake will slow down to an annual growth rate of around 3% with ARPU continually falling as market pricing drives uptake.

This report provides an overview of the mobile broadband market in Australia, including usage statistics, industry estimates and forecasts, and analysis of key market trends. The information is provided in text, tabular and easy-to-read chart formats. Information on the major operators in the fixed-wireless market is covered in a separate report: Australia - Mobile Broadband - Major Operators.

Key developments:

ARPU decreasing, spectrum auctions, mobile broadband, wireless broadband, revenue, WiFi hotspots, VHA launches LTE in several cities; m-payment and m-banking developments.

Companies covered in this report include:

BigAir, vividwireless, Unwired, Optus, Telstra, NBN Co, VHA, TPG, Vodafone.

1. Synopsis
2. Market overview and analysis
2.1 The market in 2013
2.2 Uptake in 4G adds to mobile broadband users
2.3 Vodafone launches LTE
2.4 Mobile data and messaging exceeds voice revenues
2.5 Globalgig hotspot local and international data roaming
2.6 Capital expenditure builds into the future
2.7 Overview of 4G frequency usage
2.8 Spectrum reallocations
2.9 Hardware drives applications
2.10 Mobile broadband to drive structural change
2.11 Mobile broadband slowly substitutes fixed services.
3. Mobile broadband market statistics
3.1 Mobile broadband subscribers
3.2 Mobile broadband revenues
3.3 Fixed wireless broadband market
3.3.1 Overview
3.3.2 WiFi Hot Spots
4. Forecasts and other developments
4.1 Watch out for the next WiFi wave
4.2 Mobile advertising
4.3 M-payment services
4.4 M-banking
4.5 Mobile broadband boom the killer app FttH
4.6 4G fixed-Wireless NBN for regional Australia
4.7 Fixed/mobile call market
4.8 Revenue forecasts
4.9 Overview of mobile broadband worldwide
5. Australia - mobile media premium rate SMS (PSMS) portals and apps (separate report)
6. Related reports
6.1 Market reports
6.2 Technology reports
Table 1 Wireless broadband subscribers by access type and annual change 2007 - 2013
Table 2 Mobile broadband subscribers by mobile network operator 2007 - 2013
Table 3 Mobile broadband subscriber growth 2008 - 2013
Table 4 Estimated mobile broadband data downloaded in Petabytes 2007 - 2013; 2015
Table 5 Estimated mobile broadband revenues and annual change 2007 - 2013
Table 6 Mobile broadband monthly ARPU 2007 - 2013
Table 7 Fixed wireless broadband subscribers by major operator 2008 - 2013
Table 8 WiFi hotspots at the peak in the late 2000s
Table 9 Forecast mobile broadband and voice revenues 2008; 2013; 2018
Table 10 Worldwide mobile broadband subscriptions 2010 - 2013
Table 11 OECD mobile broadband subscriptions 2011- 2012
Table 12 Top ten OECD countries by terrestrial wireless broadband subscriptions 2011 - 2012
Chart 1 Overview of mobile broadband subscribers by mobile network operator 2007 - 2013
Chart 2 Overview of estimated mobile broadband data downloaded in petabytes 2007 - 2013; 2015

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