Market Research Logo

Australia - Mobile Broadband - Market Analyses

Australia - Mobile Broadband - Market Analyses

The use of mobile broadband in Australia has expanded rapidly in recent quarters in line with the expansion of LTE networks, which by the end of 2016 are expected to provide about 98% population coverage. As of December 2015 there were about 6.02 million mobile broadband subscribers in Australia, a growing proportion of them on the LTE networks of Telstra, Optus and Vodafone. These MNOs have invested in spectrum and network upgrades to bolster network capacity, while the geographic extension of LTE will see wider take-up from consumers in coming years. Given that about 90% of all mobile device sales are now smartphones, the growth in mobile data traffic is increasing rapidly. In the year to December 2015 mobile data traffic grew 21% year-on-year.

In addition to mobile broadband, Wi-Fi has seen a resurgence as players respond to customer demand for connectivity. Telstra has rekindled its Wi-Fi ambitions, launching Air Wi-Fi in June 2015, and aiming to have about 8,000 hotspots made available. Through its partnership with Fon, Telstra customers can have access to about two million hotspots nationally and about 15 million globally.

This report provides an overview of the mobile broadband market in Australia, including updated statistics, industry estimates and forecasts, and analyses of key market trends. It also includes data from the ACMA's 2015 report on mobile broadband productivity. Information on the major operators in the fixed-wireless market is covered in a separate: Australia - Mobile Broadband - Major Operators.

Key developments:

Mobile broadband a significant contributor to economic growth; iiNet announces plans to deploy up to 30,000 Wi-Fi hotpots in capital cities; Telstra launches Air Wi-Fi network; Victorian government plans to offer a free Wi-Fi service to three cities; Optus trials TD-LTE broadband using the 2300MHz band; spectrum auction in the 1800MHz band; VHA expands LTE coverage to 95% of the metro population; m-payment and m-banking developments, Globalgig network updates, Queensland, Tasmania and South Australian wireless contract developments, ABS data to December 2015, recent market developments.

Companies mentioned in this report:

SingTel, Vodafone, 3, VHA, Optus, Telstra, BigAir, vividwireless, Unwired, nbn (NBN Co), TPG,


1. Synopsis
2. Market overview and analysis
2.1 Market overview
2.2 Uptake in LTE adds to mobile broadband users
2.3 Mobile data and messaging exceeds voice revenues
2.4 Globalgig hotspot local and international data roaming
2.5 Overview of 4G frequency usage
2.6 Spectrum reallocations
2.6.1 1800MHz
2.7 Hardware drives applications
2.8 Mobile broadband to drive structural change
2.9 Mobile broadband slowly substitutes fixed services
2.10 The economic impact of mobile broadband
3. Mobile broadband market statistics
3.1 Mobile broadband subscribers
3.2 Fixed wireless broadband market
3.2.1 Overview
3.2.2 State projects
3.2.3 Wi-Fi hotspots
4. Related reports
4.1 Market reports
Table 1 1800MHz auction results February 2016
Table 2 Wireless broadband subscribers by access type 2009 - 2015
Table 3 Mobile broadband subscribers by mobile network operator 2007 - 2015
Table 4 Estimated mobile broadband data downloaded in Petabytes 2007 - 2015
Table 5 Fixed wireless broadband subscribers 2010 - 2016
Chart 1 Overview of estimated mobile broadband data downloaded in petabytes 2009 - 2015

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report