Australia - Mobile Broadband - The Market in 2015

Mobile broadband has expanded rapidly in line with the expansion of LTE networks, which by mid-2015 approached about 90% coverage, or 95% in metro areas. By early 2015 there were six million mobile broadband subscribers in Australia, a growing proportion of them on the LTE networks of Telstra, Optus and Vodafone. These MNOs have invested in spectrum and network upgrades to bolster network capacity, while the geographic extension of LTE will see wider take-up from consumers in coming years.

In addition to mobile broadband, WiFi has seen a resurgence as players respond to customer demand for connectivity. Telstra has rekindled its WiFi ambitions, launching Air WiFi in June 2015, and aiming to have about 8,000 hotspots made available. Through its partnership with Fon, Telstra customers can have access to about two million hotspots nationally and about 15 million globally.

To address the shortage of spectrum, the ACMA has worked reallocating available spectrum in several bands for LTE use. In June 2015 the government formally announced that spectrum in the 17251785MHz and 18201880MHz ranges in regional Australia would be reallocated through new licences. The auction for licences, expected to be held in November 2015, will lead to improved LTE services in lead to improved LTE services in regional Australia.

The auction for the spectrum will be held in November 2015, and run by the Australian Communications

This report provides an overview of the mobile broadband market in Australia, including updated statistics, industry estimates and forecasts, and analyses of key market trends. It also includes data from the ACMA's 2014 report on mobile broadband productivity. Information on the major operators in the fixed-wireless market is covered in a separate: Australia - Mobile Broadband - Major Operators.

Key developments:

Mobile broadband a significant contributor to economic growth; iiNet announces plans to deploy up to 30,000 WiFi hotpots in capital cities; Telstra launched Air WiFi network;; Victorian government plans to offer a free WiFi service to three cities; Aruba ClearPass sets up free WiFi in KFC restaurants nationwide; Optus trials TD-LTE broadband using the 2300MHz band; ARPU analysis, spectrum auctions, mobile broadband, wireless broadband, revenue, WiFi hotspots, VHA expands LTE coverage to 95% of the metro population; m-payment and m-banking developments, Globalgig network updates, Queensland, Tasmania and South Australian wireless contract developments, ABS data to December 2014, recent market developments.

Companies covered in this report include:

BigAir, vividwireless, Unwired, Optus, Telstra, NBN Co, VHA, TPG, Vodafone.

1. Synopsis
2. Market overview and analysis
2.1 Market overview
2.2 Uptake in LTE adds to mobile broadband users
2.3 Mobile data and messaging exceeds voice revenues
2.4 Globalgig hotspot local and international data roaming
2.5 Capital expenditure builds into the future
2.6 Overview of 4G frequency usage
2.7 Spectrum reallocations
2.7.1 1800MHz
2.8 Hardware drives applications
2.9 Mobile broadband to drive structural change
2.10 Mobile broadband slowly substitutes fixed services
2.11 The economic impact of mobile broadband
3. Mobile broadband market statistics
3.1 Mobile broadband subscribers
3.2 Mobile broadband revenues
3.3 Fixed wireless broadband market
3.3.1 Overview
3.3.2 State projects
3.3.3 WiFi hotspots
4. Related reports
4.1 Market reports
Table 1 Wireless broadband subscribers by access type 2009 - 2015
Table 2 Mobile broadband subscribers by mobile network operator 2007 - 2015
Table 3 Estimated mobile broadband data downloaded in Petabytes 2007 - 2014
Table 4 Estimated mobile broadband revenues and annual change 2007 - 2015
Table 5 Mobile broadband monthly ARPU 2007 - 2015
Table 6 Fixed wireless broadband subscribers by major operator 2008 - 2013
Chart 1 Overview of mobile broadband subscribers by mobile network operator 2007 - 2014
Chart 2 Overview of estimated mobile broadband data downloaded in petabytes 2009 - 2014

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