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Australia - Internet, Broadband and Digital Media and Economy Statistics (tables only)

Australia’s Digital Economy in statistics

Internet and Broadband

Australia is in a unique situation, where the government’s vision for the national broadband network (NBN) has received widespread support. The current stage of development is in progress and that includes fibre, satellite and wireless. These developments will bring faster broadband within the reach of all Australians by the end of the decade. The economic and social changes will be profound in areas such as e-health, smart grids and Internet of things (IoT), as well as the businesses and individuals involved. The NBN developments are discussed in a separate publication.

This report presents tables showing the existing fixed broadband by sectors – including business, residential, ADSL and HFC, as well as a whole sector overview.

Business broadband expansion continues, with many individual employees now also being connected to mobile broadband. These fixed and mobile developments are happening in parallel and are certainly not mutually exclusive. Once faster speeds become more widely available we will see business use explode with the uptake of services such as software as a service, along with cloud computing, online interactions and media conferencing, all services that need high-speed broadband to succeed. Also presented are statistical tables for the ISP market, the residential and business broadband market and the NBN.

Broadcasting and TV

With subscription TV household penetration still around 30%, more content available online through IPTV, the extra FTA channels available for viewing under digital TV, the NBN rollout and faster broadband and the availability of digital radio, the broadcasting industry will need to change over the coming years if it is to attract and retain the audiences that have increased over the last 50 years.

The switch from analogue TV commenced in 2010 and is being phased throughout Australia until 2013 when analogue TV broadcasts will have ceased. A number of regions have now switched completely from analogue to digital, and of these regions most have hit 100% household penetration leading up to the changeover, with some users being assisted by the Household Assistance Scheme or the Satellite Subsidy Scheme. With free-to-air TV digital channels increasing since 2010, pay-TV companies have also added new channels to try to combat increasing churn, although their ARPUs have been increasing.

In early 2012, YouTube was the second-most-visited site in Australia. IPTV may get the revival it needs in 2012 with more widespread ADSL2+ broadband available, the prospect of new business models on the NBN and a new look at Triple Play models is putting IPTV back on the agenda again – if the pricing is right.

The increased takeup of smart TVs has seen sales increase by more than 20% in the last year as smart TVs are now becoming a must have item for the consumer.

The commercial and national broadcasters (ABC and SBS) formally commenced digital radio services in the five mainland state capitals in Adelaide, Brisbane, Melbourne, Perth and Sydney in 2009. Trials of digital radio are still progressing in Canberra and Darwin in 2012 as an extension of the trial was granted in 2011.

Digital entertainment and media

The digital media market is changing as it has been impacted upon many aspects of the media industry of old. These changes, combined with an economic downturn, led to much unrest in the media sector. Moving into digital entertainment there are several competing sectors. These sectors include – TV and radio broadcasting, newspaper publishers, the film and video industries – as well as the new Internet-based companies.

The Internet-based media companies are the clear leaders in the digital entertainment arena. However for the time being there are, to a certain extent, parallel developments – one driven by digital TV, using the traditional broadcasting networks, and one driven by broadband, using new fixed and mobile telco infrastructure. The arrival of smart TV will bring about a much closer alignment of these two developments, which most certainly will lead to further disruptive developments in the industry.

In Australia the NBN will be the next playing arena. Once again the media has largely been absent from this debate but the NBN will create new changes with new options. Already, the telecommunications, entertainment, video and multimedia markets in Australia are undergoing sweeping changes. These are currently characterised by the increasing array of products and services that can be delivered to consumers over this infrastructure. This will mean that subscription TV and cable TV operators, telecommunications firms, consumer electronics and IT companies will all be competing to provide various digital media services.

The new digital market has also affected the newspaper publishers, some of which have been among those hardest hit by the massive changes that are taking place as a consequence of rapidly changing digital technologies.

By early 2012 the number of users of the social networking sites continues to grow, with over 15 million users of the major social networking sites in Australia. Increased use of mobile broadband through mobile devices is driving consumer uptake, with many businesses now investing in social media and also expecting a return. The converged networks are seeing gaming, music, movies and gambling merging, integrating and moving online as well.

E-commerce, marketing and advertising

A positive outcome from the financial crisis was that it resulted in global attention turning to new infrastructure developments; facilitating a unique opportunity to shift the broadband emphasis from a high-speed Internet service to a national infrastructure for the digital economy that will underpin a range of positive social and economic developments. E-commerce is just one sector that will benefit from improvements in infrastructure and a trans-sector approach to governance; e-government, e-health, e-education, social media and e-science are also important elements of a digital economy.

The e-commerce sector has become very competitive and different types of players are vying for position. A number of key developments have occurred, particularly in the mobile digital wallet space and with websites which offer “deals of the day”. New social media concepts such as Facebook Credits and Pinterest may also offer future e-commerce opportunities.

In the digital economy we are seeing spending on online advertising expenditure in Australia continuing to reach new highs. Driving the spending is often mobile devices where purchases can be made on a whim or as the need arises and by comparison shopping using the mobile device. Online advertising had increased overall by around 17% year-on-year in 2011.The increased use of video advertising and also video viewing continues to grow as the increase in broadband availability has seen advertisers continue to experiment with new formats.

Mobile banking and e-banking is currently the big consumer ‘bank’ where most electronic transactions are done. But within a year or two, the open Android platform together with an open API type access platform there is a possibility m-commerce transactions will see the takeup of mobile money transfers slowly moving away from the big banks. M-payments, however, could still be a lucrative market for the telcos, since they have the opportunity to bill customers via their mobile billing system and have the large customer databases. But telcos are combining to create international money transfer hubs that are being increasingly by mobile phone operators and will also challenge the banks.

E-services

Across the world there are a significant number of social and economic challenges – stagnating economies, ageing population, climate change, peak oil, aging infrastructure, lifelong education. A key problem associated with these challenges is a lack of smart government policies based on integrated solutions that cross sector boundaries. Over the last few years citizens all over the world have indicated that they are ready for change. We have seen this in relation to climate change issues and the readiness of users to take up new and modern means of communication and through them participate in many decision making processes.

Australia is building the large-scale national infrastructure necessary to underpin the transformations that are needed. The government is rolling out the NBN that will help to create a smart country, smart cities and communities as well as smart buildings. Education, information and ongoing community engagement are going to be critical areas in ensuring that the projects receive the widespread support needed to make them successful.


  • EXECUTIVE SUMMARY
  • INTERNET
    • INTERNET HOUSEHOLD STATISTICS
      • Table Computerisation in the home - 2012
      • Table Total households versus internet enabled households - 1999 - 2012
      • Table Broadband component of internet enabled households - 2005 - 2012; 2015
      • Table Top 5 social networking age groups - 2011 - 2012
      • Table Weekly internet usage by age group - 2012
      • Table Data usage by users - 2008 - 2012
      • Table Dial-up and non-dial-up internet subscribers - 2003 - 2012
      • Table Weekly Internet usage by age group - 2012
      • Table Total new complaints to the TIO - 2006 - 2012
      • Table Number of complaints to the TIO - by levels - 2011 - 2012
    • INTERNET STATISTICS
      • Table Internet subscribers by access technology - 2008 - 2012
      • Table Broadband market share by technology and annual change - 2008 - 2012
      • Table Terabytes of data downloaded by access technology - 2010 - 2012
      • Table Subscribers' average speed in Australia versus selected countries - 2010 - 2012
      • Table Internet subscribers by download speed - 2009 - 2012
      • Table Business, government and household internet subscribers by download speed - 2009 - 2012
    • ISP MARKET OVERVIEW
      • Table Number of ISPs by size in the Australian market - 2008 - 2012
      • Table Number of ISPs - 2001 - 2012
      • Table Overview total telecoms/Internet market - 2015
  • BROADBAND
    • STATISTICAL OVERVIEW
      • Table Total broadband subscribers - 2000 - 2013
      • Table Broadband subscribers - total market by technology - 2008 - 2012
      • Table Broadband market - overall market share by technology - 2003 - 2012
    • INTERNATIONAL COMPARISONS
      • Table Fixed broadband access among internet households - selected countries - 2006 - 2011
      • Table Market penetration of households with broadband access as a percentage of all households - Australia and selected countries - 2009 - 2011
    • BROADBAND TECHNOLOGIES
      • Table Broadband market share by technology - 2005; 2010; 2015
      • DSL subscribers
        • Table Total business and residential broadband subscribers - 2006 - 2013
        • Table Broadband DSL retail subscribers by major provider - 2008 - 2012
      • DSL Infrastructure
        • Table Number of ADSL and ADSL2+-enabled exchanges - 2012
        • Table Top Hat proposed and enabled ADSL2 exchanges - 2011 - 2012
        • Table Total number of DSLAMs - 2006 - 2012
        • Table Number of DSLAMs by major providers - 2009 - 2012
      • HFC Cable Networks
        • Table Cable broadband subscribers by major operator - 2002 - 2013
    • ACCESS REVENUES
      • Table Broadband access revenues by major provider - 2005 - 2012
      • Table Annual change in broadband access revenues by major provider - 2006 - 2012
      • Table Market share of broadband access revenues by major provider - 2005 - 2012
      • Table Estimated fixed broadband ARPUs - 2006 - 2012
      • Table Forecast broadband revenues - 2005; 2010; 2015
    • BUSINESSMARKET STATISTICS
      • Table Business takeup of broadband by access type - 2010 - 2011
      • Table SME online trends - 2011 - 2012
      • Table SME computer equipment ownership trends - 1999 - 2012
      • Table Computer software and hardware expenditure - SMEs versus medium businesses - 2001 - 2012
      • Table Business trends in internet connections - 1998 - 2012
      • Table SMEs internet access methods, by technology - 2010 - 2012
      • Table Top 10 current uses of the internet by SMEs - 2010 - 2012
      • Table Estimated telco product mix of business customer spend - 2013(e)
      • Table Estimated business and government market spending - 2013(e)
      • Table Providers' market share - 2013(e)
      • Table Revenue mix - total spend of telecoms - SME market - 2013(e)
    • RESIDENTIAL MARKET STATISTICS
      • Table Revenue mix - total spend of telecoms - residential market - 2013 est.
      • Table Service providers' market share residential market - 2013
    • MOBILE BROADBAND - STATISTICAL OVERVIEW AND FORECASTS
      • Table Fixed wireless broadband subscribers by major operator - 2008 - 2012
      • Table Wireless broadband subscribers by access type - 2007 - 2012
      • Table 3G mobile broadband subscribers by mobile network operator - 2007 - 2012
      • Table Estimated mobile broadband data downloaded in Petabytes - 2007 - 2012; 2015
    • MOBILE BROADBAND REVENUES
      • Table Estimated mobile broadband revenues - 2007 - 2012
      • Table Mobile broadband monthly ARPU - 2007 - 2012
      • Table Estimated mobile data revenue revenues by mobile network operator - 2008 - 2012
      • Table Forecast mobile broadband and voice revenues - 2008; 2013; 2018
    • FIXED WIRELESS BROADBAND MARKET
      • Table WiFi hotspots at its peak in the late 2000s
    • NBN FORECASTS
      • Table NBN take up rates first release sites
      • Table Broadband uptake* scenario forecasts - (household penetration) - 2015; 2020
    • THE DIGITAL ECONOMY - TRANS-SECTOR MARKET
      • Forecasts - 2015; 2020
    • BUSINESS MARKET SURVEY
      • NBN impact on industry output by 2020
        • Table Impacts of the NBN on industry output at 2020 (% change)
  • THE DIGITAL MEDIA
    • BROADCASTING
      • Table Television set penetration by number of sets - 2010 - 2011
      • Table FTA audience viewing by network - 2009 - 2011
      • Table Pay TV viewing versus FTA channel viewing - 2009 - 2012
      • Table Advertising revenue share for commercial networks - 2009 - 2011
      • Table Percentage shares of capital city TV ad market - 1998 - 2011
      • Table Advertising spending by media sector - 2009 - 2011
      • Table Australian advertising spend in Pay TV and FTA sectors - 2010; 2014
      • Table Australian advertising spend by industry - 2010; 2014
    • PAY TV
      • Subscriber statistics
        • Table Pay TV subscribers by major operator - 2000 - 2013
        • Table Pay TV subscribers - annual change by major operator - 1997 - 2013
      • Consumer penetration statistics
        • Table Pay TV household penetration rates - 1997 - 2012
      • Pay TV viewing statistics
        • Table Market share of top five pay TV viewing categories - 2011
        • Table Market share of pay TV viewing in pay TV households - 2006 - 2011
        • Table Pay TV viewing audience versus Free and FTA viewing audience - 2009 - 2012
      • Forecasts - Pay TV penetration - 2010 - 2015
        • Table Forecast pay TV household penetration - lower market growth scenario - 2012 - 2015
        • Table Forecast pay TV household penetration - higher market growth scenario - 2012 - 2015
      • Pay TV revenue statistics
        • Table Pay TV revenue by major operator - 1997 - 2012
        • Table Percentage change of pay TV revenue by major operator - 1998 - 2012
        • Table Subscription TV advertising revenue - 2000 - 2013
        • Table Net losses pay TV industry - 1996 - 2010
        • Table Pay TV industry annual churn rates - 1996 - 2012
        • Table Total FOXTEL and wholesale subscribers - 2002 - 2012
        • Table FOXTEL and wholesale subscribers by annual change - 2003 - 2012
        • Table FOXTEL subscriber annual churn rate - 2002 - 2012
        • Table FOXTEL subscribers by type - 2008 - 2012
        • Table FOXTEL key financial statistics- H1 2009 - H1 2012
        • Table FOXTEL key financial statistics- 2008 - 2012
        • Table FOXTEL yearly and monthly ARPU - 2003 - 2012
        • Table FOXTEL on-demand pricing - 2012
        • Table AUSTAR subscribers - 2000 - 2012
        • Table AUSTAR monthly subscriber churn - 2002; 2005 - 2011
        • Table AUSTAR MyStar subscribers versus MyStarHD subscribers - 2008 - 2012
        • Table AUSTAR revenue and annual change - 2000 - 2012
        • Table AUSTAR ARPU by quarter - 2004 - 2011
        • Table AUSTAR key financial indicators - 2008 - 2011
    • DIGITAL TV
      • Digital TV uptake as at beginning 2012
        • Table Household conversion to digital TV - 2009 - 2012
        • Table Percentage of digital TV households by region - 2009 - 2012
    • CANON DIGITAL LIFESTYLE INDEX SURVEY (CDLI) - 2011
      • Table Total plasma, LCD digital TV sales - 2003 - 2011
      • DVR market
        • Table Media centre penetration forecasts - Australia - 2005; 2007; 2010; 2015
        • Table Estimated DVR subscribers - total market - pay TV and FTA TV - 2006 - 2012
        • Table Estimated DVR subscribers - by major provider - 2006 - 2012
        • Table Telstra T-Box sales - 2010 - 2012
    • DIGITAL MEDIA
      • Table News media app downloads by brand - 2011
      • Fairfax Digital
        • Table Fairfax Digital financial overview - 2008 - 2011
    • DIGITAL ECONOMY - BUSINESS INTERNET INCOME
      • Table Business Internet income and annual change - 2007 - 2012
    • MOBILE INTERNET ADVERTISING
      • Table Estimated mobile device advertising in Australia - 2008 - 2011; 2015
    • ONLINE CONTENT
      • Table Estimated video streams by selected providers - 2008 - 2011
      • Advertising revenue statistics
        • Table Market shares of key online advertising markets - 2008 - 2012
        • Table Online advertising expenditure and forecasts - 2000 - 2015
    • RADIO
      • Table Estimated metropolitan radio listeners and usage - 2008 - 2011
      • Table Number of commercial and government radio stations - 2012
      • Table Number of commercial radio services by city - 2012
      • Table Radio advertising revenue by metropolitan city - 2009 - 2012
    • DIGITAL RADIO - MARKET STATISTICS
      • Table Estimated size of digital radio audience - 2009 - 2012
      • Table Estimated sales of digital radios - 2010 - 2012
    • DIGITAL ENTERTAINMENT
      • Entertainment and media market statistics
        • Table Australian entertainment and media market - revenue by industry - 2007 - 2012
        • Table Australian entertainment and media market - annual growth by industry - 2008 - 2012
        • Table Australian entertainment and media market - Australian consumer/end-user spending - 2007 - 2012
        • Table Australian entertainment and media market - Australian consumer/end-user spending - annual growth by industry - 2008 - 2012
        • Table Australian entertainment and media market - Australian advertising spending - 2007 - 2012
        • Table Australian entertainment and media market - Australian advertising spending - annual growth by industry - 2008 - 2012
        • Table Worldwide advertising spend versus online advertising spend - 2009 - 2012
        • Table Growth of Hulu video streams - various months - 2008 - 2011
        • Table Growth of e-reader sales - 2009 - 2013
        • Table Estimated video streams by selected providers - 2008 - 2011
        • Table Quickflix - key performance indicators - 2008 - 2012
      • The Newspaper Publishing Market
        • Table News media app downloads by brand - 2011
        • Table Revenue mix of the major newspapers publishers - 2011
        • Table Reading the newspaper versus website news information - 2010
        • Table APN key financial snapshot - 2010 - 2011
        • Table Fairfax Digital financial overview - 2008 - 2011
      • Social networking
        • Table Top social networking sites in Australia - 2009 - 2012
        • Table Estimated social networking members by major sites in Australia - 2007; 2010 - 2012
        • Table Use of social media sites in Australia - 2011
        • Table Business use of social media sites in Australia - 2011
      • Music, MP3 and Podcasting
        • Table Internet distribution recorded music market sales - 2006 - 2015
        • Table Australian mobile phone recorded music market sales - 2007 - 2012
        • Table BPM standard download pricing - 2011- 2012
        • Table BigPond mobile music standard download pricing - 2011 - 2012
      • Gaming and Gambling
        • Table Gaming machine turnover versus machines in operation - 2001 - 2009
        • Table The ascendency of gaming machines - 1986/87 - 2008/09
        • Table Gambling revenue by `Official' sector - 2009
        • Table Worldwide online gambling revenue - 1997; 2001; 2004; 2006; 2008, 2010
        • Table Estimated interactive gaming revenue and device penetration rate - 2009 - 2012
      • Mobile Media Market
        • Table Estimated mobile data revenue by operator - 2009 - 2011
        • Table Blended mobile data ARPU per customer by operator - 2010 - 2011
        • Table Telstra average mobile broadband revenue per user per month - 2008 - 2012
        • Table Overall estimated total mobile data revenue - 2008 - 2013
        • Table Cost of a music download for Vodafone pre/postpaid versus 3 subscribers - 2011
        • Table Mobi.moki key financial statistics - 2010 - 2011
        • Table Photon Group - key financial parameters - 2011 - 2012
        • Table App usage download by selected demographic - 2010 - 2011
        • Table App usage by mobile brand - 2011
        • Table Estimated app usage by selected demographic - 2011
        • Table Estimated app market revenue - 2009 - 2015
        • Table Users who pay for mobile applications by app type - 2010 - 2011
        • Table Mobile premium service complaints by major provider - 2010 - 2011
        • Table Estimated revenues - PSMS market - 2004 - 2012
      • Worldwide mobile handset market
        • Table Worldwide overall mobile handset sales - 2004 - 2013
        • Table Worldwide overall mobile handset sales by quarter - 2009 - Q1 2012
        • Table Mobile handset revenue worldwide - 2009 - 2014
        • Table Mobile handset sales regional market share - 2011
        • Table Handset supplier worldwide market shares - 1999 - 2011
        • Table Worldwide smart phone mobile device sales by quarter - 2009 - Q1 2012
        • Table Worldwide smartphone operating systems by market share - 2007 - 2010; Q3 2011
        • Table Worldwide touchscreen tablet operating system market share - mid 2010; mid 2011
        • Table Worldwide touchscreen tablet sales - 2010; 2011; 2015
    • DIGITAL ECONOMY
      • Global statistics
        • Table Worldwide telecom statistics at a glance - 2012
        • Table Worldwide connected devices - 2011; 2020
        • Table Global e-commerce spending - 2011 - 2013
        • Table Global e-commerce revenue - 2009 - 2013
        • Table Worldwide smart phone mobile device sales by quarter - 2009 - Q1 2012
        • Table Worldwide smartphone operating systems by market share - 2009 - Q1 2012
        • Table Worldwide touchscreen tablet device leaders ranked - Q1 2012
        • Table Worldwide touchscreen tablet sales - 2010 - 2012
      • Online Retailing
        • Table Estimated retail trade revenue online and traditional in Australia - by industry - 2012
        • Table Australian consumer/end-user spending - 2007 - 2012
        • Table Australian consumer/end-user spending - annual growth by industry - 2008 - 2012
        • Table Share of consumer spending by industry sector - 2006; 2011
        • Table Top ten Australian websites by unique audience - 2009 - 2011
        • Table Number and $ value of online purchases by Australians - 2009 - 2011
        • Table Pricing difference of selected items between in-store and online - 2011
        • Table eBay members in Australia - 1999; 2003 - 2004; 2006; 2009 - 2011
        • Table Estimated revenue from coupon websites - 2010 - 2014
        • Table Business Internet income - 2007 - 2012
      • Developing Australian broadband infrastructure
        • Table Round 1 funding recipients Digital Hubs and Digital Enterprise
        • Table Eligible round 2 communities Digital Hubs and Digital Enterprise
        • Table Digital local government program projects - round 1
    • ADVERTISING
      • Table Worldwide advertising spending- all mediums - 2010 - 2014
      • Table Worldwide online advertising spending - 2007 - 2012
      • Table Australian online advertising expenditure and forecasts - 2000 - 2015
      • Table Share of advertising revenue by industry sector - 2006; 2011
      • Table Australian advertising spending by industry - 2007 - 2012
      • Table Australian advertising spending - annual growth by industry - 2008 - 2012
      • Table Market shares of key online advertising markets - 2008 - 2012
      • Table Expenditure in the email and video advertising sector online - 2009 - 2011
      • Table Estimated mobile device advertising in Australia - 2008 - 2011; 2015
    • E-SERVICES
      • Table What does a better broadband service look like? - 2012
      • Table Will better broadband increase your digital economy participation? - 2012
      • Table What do you value in a broadband service? - 2012
      • Australian E-Health
        • Table Percentage of GDP and government spend on aged care - 2001; 2008 - 2010; 2040; 2050
        • Table Estimated cost of diabetes in the community - 2002; 2032
      • Australian E-Education
        • Table Australian Flexible Learning Framework industry funding - 2005-2007; 2008 - 2011
      • E-Government
        • Table Global investment in e-government - 2010; 2016
        • Table Comparison of Australian measurements in the Global Innovation Index - 2011 - 2012
        • Table Estimated Australian government recurrent expenditure - 2012
    • THE COMPETITIVE INTERNET MEDIA ENVIRONMENT
      • Table Visitors to top web properties worldwide - 2008; June 2009; May 2011
      • Table Worldwide search engine market share - Mid 2011; Feb 2012
      • Table Worldwide advertising spending- all mediums - 2008 - 2012
      • Table Worldwide online advertising spending - 2007 - 2012
      • Table Most popular forms of online advertising
      • Table Google total advertising revenue and mobile advertising revenue - 2006 - 2012
      • Table Worldwide smart phone operating system market share - 2007 - 2010; Q3 2011

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