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Australia - Internet, Broadband and Digital Economy Statistics (tables only)

This tables only report provides 160 statistical tables for Internet, broadband and all aspects of the digital economy in Australia.


Australia’s Digital Economy in statistics

National Broadband NetworkAustralia is among the leading countries whose government is actively investigating the social and economic benefits that can be achieved through the deployment of a mainly fibre-based telecoms infrastructure. Services that depend on high quality broadband infrastructure include tele-health, e-education, e-business, digital media, e-government, smart meters etc. In countries where the national telco is lagging behind we see that local governments have no choice other than to take a leadership role, as they have done with similar infrastructure over the last 100 years.

The decision from the Australian government to launch a $43 billion national FttH broadband network is a clear indication that they believe broadband is essential infrastructure. It fulfils a national purpose as its trans-sector multiplier effect delivers massive social and economic benefits in healthcare, education, energy and the environment. A digital economy requires an open broadband infrastructure, and for that to work it can only be built by a utility (NBN Co). While there certainly are questions regarding the business model and the investment plan, there is widespread support for the visionary plan.

Internet and broadband statistics and forecastsBroadband statistics provided relate to the number of subscribers and market shares of major providers as well as additional data relating to DSL, cable and other broadband technologies. Growth in recent years has been driven by further strong uptake of DSL subscribers, although recent growth has not as strong as the previous two years as the majority of the market has now made the transition from dial-up to broadband. In the longer term the development of a fibre optic network operated by a National Broadband operator is likely to have a significant impact on the take up of DSL or cable based services

The business market has been quick to embrace broadband and by 2009 the vast majority of the business sector had made the transition. Further growth is continuing in 2010. As business users gradually move to faster broadband access via ADSL2+ and, when it’s built, services from the fibre-based NBN, they are increasingly embracing new broadband applications.

HFC cable networks

The phasing out of dial-up internet connections in Australia has continued with nearly 90% of Internet connections now being non-dial-up. At the end of 2009 there were 935,000 cable broadband subscribers, a penetration rate of around 15% of the total broadband market in Australia. Telstra has indicated it will seek to expand the number of services it provides over its HFC network to compete with fibre-based services provided on a wholesale basis by a NBN operator. At the end of 2009, Telstra launched very high-speed Internet services in Melbourne. However, if the price of fibre-based services provided by the NBN operator is attractive to Telstra relative to the cost of servicing subscribers through an upgraded HFC network, then we may see Telstra abandon a strategy to upgrade the HFC in other major centres.

Free-to-Air Broadcasting

Market conditions and changes to technology have impacted the broadcasting industry over the past 12 months, and more so than any other year in the past decade. These conditions are expected to continue to impact the industry through intense competition for viewers and advertising. While the global financial crisis has left its mark on all media, Free TV in Australia weathered the storm better than expected. The formation of Freeview, the launch of Free TV’s new multi-channels and the expansion of the networks’ online and cross platform offerings are set to impact significantly on the industry’s free-to-air offering.

Pay TV BroadcastingDue to the high cost of infrastructure and intense competition from the free-to-air counterparts, the two pay TV companies are battling it out to turn revenues into profits. However, the net losses of pay TV’s past are now narrowing and profits being restored. ARPU of both Austar and Foxtel continue to improve, driven by higher tier packages. By mid-2009 pay TV penetration had reached 33%, and while growth is expected to continue modestly during 2010, Australian figures are well below those of the developed markets around the world.

Digital TVBy 2009, Digital TV penetration had passed the 50% mark and steady growth is expected to continue. The free-to-air TV stations have increased their promotion of their digital TV channels and slowly but steadily there is more awareness among the viewers. However, the question remains if the new channels will attract enough new advertising money to warrant the new investments.

Radio broadcastingRadio is available over AM and FM frequencies, and almost three-quarters of all radio is commercially operated. The ABC accounts for almost all of the remaining radio audience. All five major commercial radio broadcasters have established national networks through aggregation. Digital radio launched in Australia in 2009 after years of commercial trials. The launch has started in capital cities and will roll-out progressively to other broadcast centres. The cost to the radio industry to provide digital radio services is expected to be roughly between $300 and $400 million. By that time many industry experts believe that the radio industry could be overtaken by new technologies such as wireless Internet radio.

The Digital Media IndustryMost of the media companies have a vested interest in protecting their traditional businesses. Over the last 50 years they have been able to obtain certain political advantages that have allowed them to carve our monopolistic markets. The picture is still slightly blurred but it is becoming increasingly apparent that the traditional TV media is concentrating on digital TV. Separately, other activities are beginning to emerge - activities that we classify as digital economy (e-commerce, e-health, e-learning, smart grids, etc). The traditional media companies have all established themselves in the emerging digital media market, with Seven, Nine and the ABC being the first to enter. However, the ABC more rapidly increased their market share among digital viewers.

The Advertising MarketDefying market expectations, expenditure on online advertisements in Australia grew 18.5% year-on-year. Unabated by the current poor economic environment, sales reportedly increased to $1.8 billion at the end of the 2009 financial year. More specifically Australia’s online search advertising market achieved a 30% growth rate during 2008/09, with both revenues per ad and the amount of search ads served continuing to rise.

Online video mediaOver recent years video applications over broadband have emerged, as Internet media companies and content producers seek to exploit the added speed and capacity of broadband infrastructure. The killer application on these networks is video-based communication, mainly produced by users themselves.

Music, MP3 and podcastingMusic has been the key driver behind the early developments in the digital media, both in mobile and fixed networks. While mobile is the preferred technology for listening to music, the business models are not conducive to helping people become accustomed to using these networks for music delivery. Most will use free or cheap Internet sites to gain access to music.

Social media networksSocial media developments are fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available, thanks to the Internet, Web 2.0, email and broadband infrastructure. However, for these new social media tools to succeed they need to be fully integrated into our daily communication. Online gaming, particularly games based on virtual simulations, are increasingly becoming linked in with social networking services.

Mobile mediaThis market has remained fairly static over the past few years, with more and more activities moving ‘off deck’. The major mobile media providers, therefore, are now the digital media providers on the Internet who have established mobile device access to their services.

Premium rate SMSPremium rate SMS services have developed into a $200 million market. However this is a far cry from the predictions made in the late 1990s, which anticipated a multibillion-dollar market. Despite a decade of mobile data hype the access charges to PSMS remain far too high and in 2009 the market began to contract.

E-healthE-health is rapidly shaping up as one of the key killer apps on the truly high-speed broadband networks, and millions of people around the world can potentially benefit from e-health applications. The Australian government is linking e-health developments to the National Broadband Network. Early diagnosis and post-treatment patient monitoring are two areas where significant synergies may be found using applications provided to users at home. As the financing of the public health systems in Australia becomes increasingly costly an opportunity exists to lower costs through more effective use of web services for healthcare consumers.

E-educationThe Internet and associated Web 2.0 technologies have further broadened the quality and opportunities for remote education and the ‘virtual classroom’. E-learning is also becoming increasingly important in training health professionals in remote areas. Corporations and universities are continuing to adopt e-learning solutions in an effort to lower costs and provide training and education to a wider audience. It is thought that the current economic environment will see e-education growth being curtailed somewhat as companies rein in spending on non-essential training; however this climate may also promote technology as a cheaper alternative to classroom-style training.

E-governmentThe Australian government already provides its citizens with relatively sophisticated e-government services, and with the establishment of a fibre-based broadband network it may improve and broaden the range of web services for which it is responsible. As such, Australia is a fascinating and relatively advanced market for both e-education and e-government services.

Data in this report is the latest available at the time of preparation and may not be for the current year.

1. International comparisons
2. Internet
2.1 Infrastructure
2.2 Internet access
2.3 Internet content
2.4 Internet usage
2.5 Operator statistics
2.5.1 Carriers
2.5.2 ISPs
2.6 Internet subscribers
2.7 Industry finances
3. Broadband
3.1 International comparisons
3.2 Infrastructure
3.3 Subscribers
3.4 Industry finances
3.5 Operator statistics
4. Broadcasting
4.1 Digital TV
4.2 Pay TV
4.2.1 Industry statistics
4.2.2 Operator statistics
4.3 Radio
5. Digital Economy
5.1 Online content
5.1.1 Top Australian websites
5.1.2 International statistics
5.1.3 Online entertainment
5.1.4 Online music
5.1.5 Gaming and gambling
5.1.6 Mobile media
5.1.7 International IPTV statistics
5.1.8 Social networking
5.1.9 e-commerce
5.1.10 On-line advertising
5.1.11 International statistics
5.1.12 Mobile advertising
5.2 e-Health
5.3 E-government
List of Tables and Exhibites
Table 1 - Worldwide Internet users - 2000 - 2010
Table 2 - Fixed broadband access among Internet households - selected countries - 2004 - 2010
Table 3 - Market penetration of households with broadband access as a percentage of all households - Australia and selected countries - 2009
Table 4 - Households with access to a home computer and the Internet - Australia and selected countries - 2009
Table 5 - Selected country comparison of monthly at-home Internet usage - 2007; 2009
Table 6 - Computerisation in the home - 2009
Table 7 - SME computer equipment ownership trends - 1999 - 2009
Table 8 - SME computer software and hardware expenditure - 2006 - 2009
Table 9 - How SMEs access the internet - 2009
Table 10 - Infrastructure providers by number of ADSL-enabled exchanges - 2008; 2010
Table 11 - Number of DSLAMs by provider - 2006 - 2010
Table 12 - Security methods utilised for remote access to networks - 2008 - 2009
Table 13 - Devices used to connect to networks - 2008 - 2009
Table 14 - Total households with home Internet access - 2001 - 2009
Table 15 - Internet access households with children - 2001 - 2009
Table 16 - Internet access by region - 2001 - 2009
Table 17 - Employees’ work locations - home, workplace or off site - 2008 - 2010
Table 18 - Data downloaded by access technology - 2008 - 2009
Table 19 - Internet uptake by metropolitan/non-metropolitan area - 2007
Table 20 - Top 10 internet applications performed over four weeks - 2008
Table 21 - Top 10 internet activities - broadband versus dial-up - 2008
Table 22 - Telco product mix of customer spend - 2010
Table 23 - Weekly hours of internet usage by user type - 2006 - 2008
Table 24 - Frequency of internet use by age - 2008
Table 25 - Growth in residential and business data usage - 2008 - 2009
Table 26 - Business trends in Internet connections - 1995 - 2009
Table 27 - Business, government and household Internet subscribers - 2006 - 2009
Table 28 - Summary of current and expected uses of the Internet by SMEs - 2009
Table 29 - Overview total telecoms/Internet market - 2015
Table 30 - Service providers’ market share - 2010
Table 31 - Number of ISPs - 1995 - 2012
Table 32 - Number of ISPs by technology
Table 33 - Proportion of ISPs by size in the Australian market - 2008 - 2009
Table 34 - Dial-up and non-dial-up internet subscribers - 2003 - 2009
Table 35 - Internet subscribers by download speed - 2007 - 2009
Table 36 - Business, government and household Internet subscribers - 2007 - 2009
Table 37 - Internet subscribers by access technology - 2008 - 2009
Table 38 - Revenue mix - residential market - 2010
Table 39 - Telco product mix of customer spend - 2010
Table 40 - Business and government market spending - 2010
Table 41 - Worldwide broadband subscribers - 2003 - 2010; 2013
Table 42 - Top 10 countries worldwide by fixed broadband subscribers - Q1 2009
Table 43 - Broadband market share by technology - 2005; 2010; 2015
Table 44 - Broadband component of internet households - 2005 - 2010; 2015
Table 45 - Broadband market share by technology - 2008 - 2009
Table 46 - Number of ADSL and ADSL2+-enabled exchanges - January 2010
Table 47 - Broadband DSL retail subscribers by major provider - 2004 - 2010
Table 48 - ADSL2+ subscribers by provider - 2006 - 2009
Table 49 - Cable broadband subscribers by operator - 2002 - 2010
Table 50 - Homes connected to fibre - 2005 - 2010
Table 51 - Percentage breakdown of FttH communities by provider - 2010
Table 52 - FttH communities in Australia and New Zealand by provider - 2010
Table 53 - Changes in usage of non-voice applications on 3G handsets - 2010
Table 54 - Worldwide top 10 markets with FTTx penetration > 1% - 2007; 2009
Table 55 - Total broadband subscribers - 1996 - 2011
Table 56 - Broadband subscribers - total market - 2003 - 2010
Table 57 - Broadband subscribers - market shares (cable, ADSL, wireless totals) - 2004 - 2010
Table 58 - Broadband revenue - 2005; 2010; 2015
Table 59 - Broadband market - annual growth - 2004 - 2010
Table 60 - Total fixed wireless broadband monthly ARPU - 2005 - 2009
Table 61 - Broadband access revenues by major provider - 2005 - 2011
Table 62 - Annual change in broadband access revenues by major provider - 2006 - 2011
Table 63 - Market share of broadband access revenues by major provider - 2005 - 2011
Table 64 - Providers’ market share - 2010
Table 65 - Telstra DSL statistical overview - 2008 - 2009
Table 66 - Optus DSL statistical overview - 2008 - 2009
Table 67 - iiNet DSL statistical overview - 2008 - 2009
Table 68 - TPG DSL statistical overview - 2008 - 2009
Table 69 - Powertel/AAPT DSL statistical overview - 2008 - 2009
Table 70 - Primus DSL statistical overview - 2008 - 2009
Table 71 - Internode DSL statistical overview - 2008 - 2009
Table 72 - Household conversion to digital TV - 2009
Table 73 - Percentage of digital TV households - Q1 - Q3 2009
Table 74 - Annual unit sales in Australia; plasma and LCD digital TVs - 2003 - 2009
Table 75 - DVR subscribers - total market - pay TV and FTA TV - 2006 - 2010
Table 76 - Number of television and radio licences on issue - 2009
Table 77 - Pay TV rollout statistics (homes passed) - 1996 - 1998; 2002 - 2008
Table 78 - Pay TV household penetration rate - 1997 - 2010
Table 79 - Pay TV viewing versus FtA channel viewing - October 2009
Table 80 - Pay TV industry annual churn rates - 1996 - 2009
Table 81 - Net losses pay TV industry - 1996 - 2010
Table 82 - Pay TV advertising revenue - 2000 - 2013
Table 83 - Forecast pay TV household penetration - 2010 - 2012
Table 84 - Pay TV subscribers by operator - 1995 - 2010
Table 85 - Pay TV subscribers annual change by operator - 1997 - 2010
Table 86 - Pay TV revenue per operator - 1997 - 2010
Table 87 - Percentage change of pay TV revenue per operator - 1998 - 2010
Table 88 - ARPU levels per operator - Austar, Foxtel and Optus - 1999/2002; 2003 - 2010
Table 89 - Number of commercial and government radio stations
Table 90 - Number of commercial radio services by city
Table 91 - Radio ad revenue by city - three months to 30 September 2009
Table 92 - EIU e-readiness ranking - top 6 countries - 2008
Table 93 - Plans for convergence of data and voice networks - 2005, 2008, 2009
Table 94 - Home network penetration of households - 2005 - 2010; 2015
Table 95 - Nielsen top Australian websites by unique audience - July 2009
Table 96 - Worldwide online gambling revenue - 1997; 2001; 2004; 2006; 2008, 2010
Table 97 - Worldwide digital music revenue - 2007 - 2009
Table 98 - Worldwide revenue from online video - 2008; 2012
Table 99 - Number of online banking users worldwide - 2009; 2012
Table 100 - Number of consumers using health monitoring - North America; Western Europe - 2008; 2012
Table 101 - US online travel spending - 2006; 2008 - 2009; 2013
Table 102 - Online news readership versus print news in the US - 2006; 2008
Table 103 - Visitors to top web properties worldwide - 2008
Table 104 - Worldwide search engine market share - Q1 2009
Table 105 - Australian entertainment and media market revenue by industry - 2007 - 2012
Table 106 - Australian entertainment and media market - annual growth by industry - 2008 - 2012
Table 107 - Australian entertainment and media market - consumer/end user spending by industry - 2006 - 2008; 2011
Table 108 - Australian entertainment and media market - consumer/end user annual change by industry - 2007 - 2008; 2011
Table 109 - Australian entertainment and media market - advertising spending by industry - 2006 -2008; 2011
Table 110 - Australian entertainment and media market - advertising annual growth by industry - 2007 - 2008; 2011
Table 111 - Growth of Hulu video streams - 2008 - 2009
Table 112 - Australian Internet distribution recorded music market sales - 2007 - 2012
Table 113 - Australian mobile phone recorded music market sales - 2007 - 2012
Table 114 - Worldwide mobile gaming revenue - 2004 - 2009; 2013
Table 115 - Online gaming revenue market share - leading regions - 2012
Table 116 - Worldwide online gambling revenue - 1997; 2001; 2004; 2006; 2008, 2010
Table 117 - US video game revenue for console, PC, online and wireless - 2008
Table 118 - Worldwide mobile game users - global monthly averages - 2005; 2010
Table 119 - Total value of bets placed via mobile gambling worldwide - 2006; 2009; 2010
Table 120 - Online game advertising spend worldwide - 2007 - 2008; 2012
Table 121 - Australian Apps market revenue estimates - 2009 - 2015
Table 122 - Estimated revenues - PSMS market - 2004 - 2010
Table 123 - PSMS estimated market share by operator - 2009
Table 124 - Comparison of analysts’ mobile TV/video subscriber forecasts - 2009; 2011; 2013
Table 125 - Worldwide IPTV subscribers - comparison of analysts’ forecasts - 2008 - 2014
Table 126 - Estimated worldwide IPTV services revenue - 2006; 2009; 2014
Table 127 - Worldwide IPTV STB sales - 2007 - 2008
Table 128 - Worldwide IPTV equipment spending - 2007; 2013
Table 129 - IPTV subscribers in China - 2004 - 2012
Table 130 - PCCW NOW TV subscribers and ARPU - 2003 - 2009
Table 131 - IPTV subscribers and proportion of DSL base in France - 2004 - 2008
Table 132 - Forecast IPTV subscribers in Italy - 2006 - 2010
Table 133 - Users of social networking sites - 2009
Table 134 - Social networking in the workplace - 2009
Table 135 - Social networking amongst children - 2009
Table 136 - Online chat room use among children - 2009
Table 137 - Worldwide market share of mobile social network users - 2008; 2013
Table 138 - Australian consumer/end-user spending by industry - 2007 - 2012
Table 139 - Australian consumer/end-user spending - annual growth by industry - 2008 - 2012
Table 140 - Share of consumer spending by industry sector - 2006; 2011
Table 141 - Online advertising revenue and forecasts - 1997 - 2010
Table 142 - Australian online advertising revenue - 2006 - 2010
Table 143 - Market shares key online advertising markets - 2006; 2009 - 2010
Table 144 - Australian advertising spend - 2007 - 2012
Table 145 - Australian advertising spend - annual growth by industry - 2008 - 2012
Table 146 - Change in Australian ad revenue by sector - 2007 - 2010
Table 147 - Share of advertising revenue by industry sector - 2006; 2011
Table 148 - Paid search advertising revenue - 2005 - 2006; 2010
Table 149 - Worldwide online advertising spending - 2007 - 2009
Table 150 - Worldwide advertising spend versus online advertising spend - 2009 - 2010
Table 151 - Online advertising spending in the USA - 2000 - 2009
Table 152 - Online advertising revenues - top four portals in the US - 2006 - 2008
Table 153 - Worldwide mobile ad spending - 2008; 2013
Table 154 - Worldwide mobile TV ad spending - 2008; 2013
Table 155 - EIU e-readiness ranking - top 6 countries - 2008
Table 156 - Projected regional increases in total healthcare spending - 2020 - 2050
Table 157 - Number of consumers using health monitoring - North America; Western Europe - 2008; 2012
Table 158 - Market value and growth of e-health - 2009; 2012
Table 159 - Waseda University e-government ranking - 2008

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