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2008 Australia - Internet, Broadband and Convergence Statistics (tables only)

This report provides 184 statistical tables relating to the overall Internet, broadband and convergence markets in Australia, including company operating and financial statistics. It does not include commentary or analysis, these being found in other BuddeComm reports.

For those needing detailed subscribers, revenues, forecasting and analysis on the Australian telecommunications market, this report provides essential reading and gives in-depth information on:

  • Analysis of the wholesale market.
  • Market segmentation by major provider.
  • Mobile and broadband subscribers and forecasts.
  • Mobile Data Forecasts and mobile media.
  • Overview of the business and residential markets.
  • Revenue forecast and analysis to 2018.
  • Revenue statistics & forecasting of the 2nd tier market to 2009.
  • Revenue statistics & forecasting to 2010 by voice, mobile and broadband sectors.
  • Revenue, annual growth and market share statistics.
  • Statistics and analysis on the VoIP market.
  • Wireless broadband statistics and forecasts.
Researchers:- Phil Harpur, Paul Budde

Current publication date:- October 2008 (2nd Edition)

Next publication date:- October 2009


This report provides 184 statistical tables relating to the overall Internet, broadband and convergence markets in Australia, including company operating and financial statistics. It does not include commentary or analysis, these being found in other BuddeComm reports.

Broadband market
Broadband subscriber growth in recent years has been driven by further strong uptake of ADSL subscribers, although recent growth has not been as strong as the previous two years as the majority of the market has now almost completed its transition from dial-up to broadband. Within the next two to three years, most Internet households will be based on broadband. However, it will not be until other broadband devices are available, over the next five years, that broadband will spiral beyond the Internet households.

Telstra clearly outperformed the rest of the market in terms of broadband access revenue growth in 2008, whereas Optus saw a significant decline in broadband access revenues growth, mainly due to a loss of off-net resale ADSL subscribers.

Because the rest of the world is progressing much more quickly (Australia is still running approximately 2 years behind its counterparts), Australia is losing out on competitive advantage. Furthermore, the Australian people are missing out on important lifestyle improvements. The key factor for this failure however, is moving from technology to affordability. While the technology has become available (ADSL2+), the price is too high for most current broadband users.

VoIP
Although still in its infancy, VoIP will play a key role in broadband where it will also be linked with video communication. Its value could lie in developing further innovations linked to the social, value-added experience of voice calls.

Wireless broadband
It appears that WiMAX has now well and truly lost the battle to the 3G operators, with the mobile wireless broadband market presently booming. This will leave any future WiMAX operators to develop in niche markets only. By 2018, only 10% of mobile revenues will come from mobile voice and, furthermore, that will be based on VoIP.

The Digital Economy
The Internet media companies have led the field in shaping developments in this market over the past five years. Despite being challenged by the telcos, they have maintained the upper hand. In future the battle will be between the traditional media and new media companies. Although these are very much international players, there are growing partnerships with local partners. In Australia, the emphasis of discussion between these partners is slowly shifting from access to applications. Existing players such as telcos, banks, media, and retail will need to adapt to the new environment, while new players can start afresh in using the new opportunities.
E-government
The Australian Government is well aware of the importance of e-government and has shown leadership in developing online services. The benefits of e-government applications can include cutting costs and improving processes and information flow, but one of its primary aims is to improve customer service for citizens.

Education and Healthcare
The Internet and associated Web 2.0 technologies have greatly increased the potential for, and quality of, remote education and the ‘virtual classroom’. Tele-education is becoming increasingly important in training health professionals in remote areas. In an effort to lower costs and provide training and education to a wider audience, corporations and universities are adopting e-learning solutions.9
E-health is fast shaping up as one of the key killer apps on truly high-speed broadband networks. With new technologies greatly increasing the cost of healthcare, e-health is shaping up as a way to enjoy these advances at a more affordable cost.

Broadcasting and pay TV
Although the dominance of FtA television as a mass communication medium has been unsurpassed for many decades, the industry is now facing challenges from a number of fronts as incumbent broadcasters cling to their lucrative oligopolies. Digital FtA TV has been delayed due to its only offering better picture quality rather than expanded content, and this has been nowhere near sufficient to help drive digital TV. However, recent changes to media ownership and broadcasting regulations in Australia are likely to lead to further consolidation and cross-media ownership, and thus improved content.

Phil Harpur
September 2008

Data in this report is the latest available at the time of preparation and may not be for the current year.

For those needing detailed subscribers, revenues, forecasting and analysis on the Australian telecommunications market, this report provides essential reading and gives in-depth information on:

  • Analysis of the wholesale market.
  • Market segmentation by major provider.
  • Mobile and broadband subscribers and forecasts.
  • Mobile Data Forecasts and mobile media.
  • Overview of the business and residential markets.
  • Revenue forecast and analysis to 2018.
  • Revenue statistics & forecasting of the 2nd tier market to 2009.
  • Revenue statistics & forecasting to 2010 by voice, mobile and broadband sectors.
  • Revenue, annual growth and market share statistics.
  • Statistics and analysis on the VoIP market.
  • Wireless broadband statistics and forecasts.

Chapter number: on page number:
1. INTERNET
1.1 Subscribers
1.2 Access
1.3 ISPs
1.4 Revenues
1.4.1 Forecasts
1.5 Market research
1.5.1 Households
1.5.1.1 Computer ownership
1.5.1.2 Internet access
1.5.1.3 Internet usage
1.5.2 Business
1.5.2.1 Technology and access
1.5.2.2 Usage
2. BROADBAND
2.1 Subscribers
2.2 International comparison
2.2.1 Operator statistics
2.3 Revenues
2.3.1 Access revenue
2.3.2 Data revenue including broadband
2.4 Access
2.5 Infrastructure
2.6 Fixed wireless broadband
2.7 Forecasts
3. CONVERGENCE AND BROADCASTING
3.1 VoIP
3.2 E-commerce
3.2.1 Government
3.2.2 Services
3.2.3 Personal
3.2.4 Company
3.3 Advertising
3.3.1 Revenues
3.3.2 Advertising companies
3.4 Online entertainment
3.4.1 Revenues
3.4.2 Websites
3.4.3 Music
3.4.4 Gambling
3.5 Digital TV
3.5.1 Equipment
3.5.2 Market research
3.5.3 Broadcasters
3.6 Pay TV
3.6.1 Churn rates
3.6.2 Provider statistics
3.6.3 Revenues
3.6.4 Forecasts
3.7 Radio
3.7.1 Market research
Table number: on page number:
Table 1 - Australia - Internet users and penetration - 2003 - 2009
Table 2 - Australia - Internet households & business subscribers - 1985 - 2007
Table 3 - Australia - business, government & household Internet subscribers - 2005 - 2007
Table 4 - Australia - Internet subscribers by access technology - 2006 - 2007
Table 5 - Australia - dial-up and non-dial-up Internet subscribers - 2003 - 2007
Table 6 - Australia - dial-up and broadband Internet services - 1999 - 2007
Table 7 - Australia - Internet take-up by access type - 2007
Table 8 - Australia - Internet take-up by metropolitan/non-metropolitan area - 2007
Table 9 - Australia - main type of Internet connection by region - June 2006
Table 10 - Australia - Internet subscribers by download speed - 2007
Table 11 - Australia - number of ISPs - 1995 - 2009
Table 12 - Australia - number of ISPs by service - 2007
Table 13 - Australia - number of ISPs by size - 2000 - 2007
Table 14 - Australia - Internet total revenues by major provider - 2003 - 2010
Table 15 - Australia - residential market revenue by industry segment - 2008
Table 16 - Australia - forecast telecoms/Internet market size - 2015
Table 17 - Australia - forecast revenue for operational and structural separation - 2010
Table 18 - Australia - forecast residential spend per household per annum - 2003; 2010; 2015
Table 19 - Household access to a home computer/Internet - selected countries - 2007
Table 20 - Australia - households with access to a home computer - demographics - 1999 - 2007
Table 21 - Australia - computerisation in the home - 2008
Table 22 - Australia - household Internet connection by type of access - 2004 - 2007
Table 23 - Australia - household Internet connection by type of access - 2006 - 2007
Table 24 - Australia - household Internet access by type of broadband access - 2006 - 2007
Table 25 - Australia - personal use of the Internet by type of access - 2006 - 2007
Table 26 - Australia - home Internet access demographics - 1999 - 2007
Table 27 - Australia - how users currently access IP networks - 2008
Table 28 - Australia - devices used to access IP networks - 2008
Table 29 - Australia - usage of telecommunication services by device - 2007
Table 30 - Australia - percentage use of the Internet by location - 2006 - 2007
Table 31 - Australia - percentage use of the Internet at home by purpose - 2006 - 2007
Table 32 - Australia - frequency of use of the Internet at home by gender & region - 2006 - 2007
Table 33 - Australia - household consumer satisfaction with ISP - July 2006 - June 2007
Table 34 - Australia - household consumer likelihood of switching ISP - July 2006 - June 2007
Table 35 - Australia - increase in usage of non-voice applications in next year to 2009
Table 36 - Australia - business use of information technology - indicators - 2002 - 2006
Table 37 - Australia - percentage of business usage by technology - 1994; 1998; 2000 - 2006
Table 38 - Australia - businesses’ computer, Internet & web presence by region - 2005 - 2006
Table 39 - Australia - businesses’ computer, Internet & web presence by employees - 2005 - 2006
Table 40 - Australia - SME computer equipment ownership trends - 1999 - 2008
Table 41 - Australia - SME access to the Internet - 2008
Table 42 - Australia - business trends in Internet connections - 1995 - 2008
Table 43 - Australia - business and government market spending - mid-2000s
Table 44 - Business use of the Internet and websites in selected countries - June 2006
Table 45 - Australia - selected business Internet activities - June 2006
Table 46 - Australia - selected business web features - June 2006
Table 47 - Australia - current and expected uses of the Internet by SMEs - 2008
Table 48 - Australia - business applications running on IP networks - 2005 - 2006; 2008
Table 49 - Australia - broadband subscribers - 1996 - 2010
Table 50 - Australia - forecast broadband component of Internet households - 2005 - 2010; 2015
Table 51 - Broadband access among Internet households - selected countries - 2002 - 2008
Table 52 - Broadband rankings amongst 43 Asia Pacific nations - 2008
Table 53 - Australia - broadband retail subscribers, growth, market share - 2003 - 2009
Table 54 - Australia - broadband retail subscriber market share by access - 2004 - 2009
Table 55 - Australia - broadband wholesale subscribers, growth, market share - 2003 - 2009
Table 56 - Australia - broadband access revenues by major provider - 2005 - 2010
Table 57 - Australia - data market revenue by provider - 1999 - 2010
Table 58 - Australia - data market revenue growth by provider - 2000 - 2010
Table 59 - Australia - data market revenue market share by provider - 2000 - 2010
Table 60 - Australia - broadband availability by access technology - June 2007
Table 61 - Australia - broadband take-up by access type - 2007
Table 62 - Australia - broadband DSL retail subscribers by major provider - 2003 - 2008
Table 63 - Australia - broadband ADSL retail subscriber growth by major provider - 2003 - 2008
Table 64 - Australia - cable broadband subscribers by operator - 2002 - 2009
Table 65 - Australia - ADSL2+ subscribers by provider - 2006 - 2008
Table 66 - Australia - main type of broadband connection by region - June 2006
Table 67 - Australia - percentage of broadband users at speeds 1.5Mb/s+ - 2005 - 2008
Table 68 - Australia - forecast market share by technology - 2005; 2010; 2015
Table 69 - Australia - number of Australian households and technology penetration - 2007
Table 70 - Australia - number of DSLAMs by provider - 2006 - 2008
Table 71 - Australia - number of ADSL2+ enabled exchanges - 2006 - 2007
Table 72 - Australia - wireless broadband subscribers by access type - 2006 - 2010
Table 73 - Australia - fixed wireless broadband subscribers by operator - 2007 - 2008
Table 74 - Australia - large WiFi hotspot service providers - July 2006
Table 75 - Australia - fixed wireless broadband revenues - 2006 - 2010
Table 76 - Australia - wireless broadband monthly ARPU - 2006 - 2010
Table 77 - Australia - number of ISPs by broadband service offered - 2006
Table 78 - Australia - forecast broadband revenues - 2005; 2010; 2015
Table 79 - Australia - forecast broadband market share by technology - 2005; 2010; 2015
Table 80 - Australia - forecast wireless penetration as % of fixed broadband - 2005; 2010; 2015
Table 81 - Australia - Skype users - 2004 - 2008
Table 82 - Australia - take-up of VoIP services - 2007
Table 83 - Australia - number of voice service providers by type of provider - June 2007
Table 84 - Australia - ISPs providing VoIP as part of bundled service by ISP size - Sep 2006
Table 85 - Australia - VoIP users by type of Internet access - 2007
Table 86 - Australia - how VoIP is deployed in networks - 2008
Table 87 - Australia - applications running on IP networks using VoIP - 2005 - 2006; 2008
Table 88 - Australia - benefits derived following VoIP implementation - 2008
Table 89 - Australia - indicators correlating with a high level of VoIP usage
Table 90 - Australia - Interest in taking up VoIP split by type of Internet access type - 2007
Table 91 - Australia - business and government market spending - mid-2000s
Table 92 - Top five e-government countries - 2005, 2007
Table 93 - Australia - projected regional increases in total healthcare spending - 2020 - 2050
Table 94 - Australia - worldwide e-learning market value - 2005; 2008
Table 95 - Australia - Internet applications in the previous 12 months - May 2007
Table 96 - Australia - BlackBerry ownership - May 2007
Table 97 - Australia - BlackBerry usage - May 2007
Table 98 - Australia - benefits and drawbacks of mobile email - May 2007
Table 99 - Australia - buying over the Internet by business size - 2006
Table 100 - Australia - buying over the Internet by industry sector - 2006
Table 101 - Australia - what businesses buy over the Internet - 2006
Table 102 - Australia - businesses placing/receiving orders via Internet by region - June 2006
Table 103 - Australia - businesses placing/receiving orders via Internet by employees - June 2006
Table 104 - Australia - selling over the Internet by industry sector - May 2007
Table 105 - Australia - new software applications purchased/planned by SMEs - 2005/06
Table 106 - Australia - items bought by SMEs over the Internet - May 2007
Table 107 - Australia - market shares key online advertising markets - 2005 - 2006; 2010
Table 108 - Australia - online advertising revenue and forecasts - 1997 - 2010
Table 109 - Australia - online advertising by classification - year to June 2007
Table 110 - Australia - share of total advertising revenue by industry sector - 2006; 2011
Table 111 - Australia - advertising revenue by media sector (CEASA data) - 2007
Table 112 - Australia - advertising revenue by media sector (AEM data) - 2006 - 2011
Table 113 - Australia - advertising revenue growth by media sector (AEM data) - 2006 - 2011
Table 114 - Australia - pay TV advertising revenue - 2000 - 2008
Table 115 - Australia - advertising revenue share for commercial networks - H1 2007
Table 116 - Australia - advertising geographical revenue for commercial networks - H1 2007
Table 117 - Australia - radio ad revenue by city - nine months to 31 March 2007
Table 118 - Australia - search engine advertising revenue - 2007
Table 119 - Australia - key digital media advertising companies
Table 120 - Australia - entertainment and media revenue by industry - 2006 - 2008; 2011
Table 121 - Australia - entertainment and media revenue growth by industry - 2007 - 2008; 2011
Table 122 - Australia - end user entertainment spending by industry - 2006 - 2008; 2011
Table 123 - Australia - end user entertainment growth by industry - - 2007 - 2008; 2011
Table 124 - Australia - commercial TV revenue and expenditure - 1992 - 2006
Table 125 - Australia - share of consumer spending by industry sector - 2006; 2011
Table 126 - Australia - online users and other media usage
Table 127 - Australia - forecast value of digital media market - 2005; 2010; 2015
Table 128 - Australia - forecast digital media vs total telecoms spend - 2000; 2005; 2010; 2015
Table 129 - Leading social networking sites in the US - 2006 - 2007
Table 130 - Leading blogging sites in the US - 2006 - 2007
Table 131 - Australia - favourite websites - males, females (16-30 years of age) - 2007
Table 132 - Australia - market shares by major players - 2005 - 2006
Table 133 - Australia - four most visited search engines - January 2008
Table 134 - Australia - most visited news and weather market sites - January 2008
Table 135 - Australia - means of listening to music - 2006
Table 136 - Australia - getting/buy music habits - 2006
Table 137 - Australia - electronic gaming machines per state − 2002
Table 138 - Australia - gambling finances vs retail trade (seasonally adjusted) - 2004 - 2007
Table 139 - Australia - gambling vs total turnover, by state (seasonally adjusted) - 2004 - 2007
Table 140 - Australia - television set penetration by number of sets - 2007
Table 141 - Australia - digital TVs and integrated digital TV sets sold - 2003 - 2007*
Table 142 - Australia - average monthly sales volume of digital TV receivers - 2005 - 20071
Table 143 - Australia - household penetration of digital TVs1 - 2005 - 2009
Table 144 - Australia - number of digital TV1 households - 2001 - 2009
Table 145 - Australia - percentage of DTTB capable TV display devices - 2005 - 2006
Table 146 - Australia - DTTB adopters vs non-adopters - October 2006
Table 147 - Australia - digital TV and non digital TV - October 2006
Table 148 - Australia - DTTB adoption-intention segmentation - October 2006
Table 149 - Australia - percentage of household use by application or platform - 2006
Table 150 - Australia - frequency of device used for downloaded content - 2006
Table 151 - Australia - main drivers for DTTB adoption - 2006
Table 152 - Australia - commercial television programming spending - 2005 - 2006
Table 153 - Australia - ABC operating revenue and cost of services - 2006 - 2007
Table 154 - Australia - ABC revenue (historical) - 1998 - 2004
Table 155 - Australia - Nine Network revenue - 2003 - 2006
Table 156 - Australia - pay TV household penetration - 1997 - 2009
Table 157 - Australia - subscriber churn rate by customer category - 2006
Table 158 - Australia - DVR subscribers pay TV and FtA TV - 2006 - 2009
Table 159 - Australia - pay TV industry annual churn rates - 1996 - 2009
Table 160 - Foxtel - subscriber churn rate - 2002 - 2007
Table 161 - Foxtel - subscriber annual churn rate by customer category - 2006
Table 162 - Australia - pay TV roll-out statistics (homes passed) - 1996 - 1998; 2002 - 2007
Table 163 - Australia - pay TV subscribers by operator - 1995 - 2009
Table 164 - Australia - pay TV subscriber growth by operator - 1997 - 2009
Table 165 - Australia - pay TV viewing versus FtA channel viewing - April 2007
Table 166 - Foxtel - proportion of digital pay TV subscribers - 2004 - 2007
Table 167 - Telstra - pay TV bundling subscribers - 2006 - 2007
Table 168 - Australia - pay TV revenue per operator - 1997 - 2009
Table 169 - Australia - percentage change of pay TV revenue per operator - 1998 - 2009
Table 170 - Telstra pay TV bundling revenue - 2006 - 2007
Table 171 - Australia - net losses pay TV industry - 1996 - 2009
Table 172 - Australia - ARPU for Austar, Foxtel and Optus − 1999/2002; 2003 - 2008
Table 173 - Australia - EPG forecasts - 2005; 2007; 2010; 2015
Table 174 - Australia - forecast telecoms services revenue by product - 2005; 2010; 2015
Table 175 - Australia - forecast pay TV household penetration - 2005 - 2011
Table 176 - Australia - number of commercial and government radio stations - 2007
Table 177 - Australia - number of commercial radio services by city
Table 178 - Australia - commercial radio financial results - 1992 - 2006
Table 179 - Australia - ABC radio regional reach and share - 2005 - 2006
Table 180 - Australia - average time spent listening to radio per week by device - November 2007
Table 181 - Australia - commercial radio penetration and time spent listening - Oct - Nov 2007
Table 182 - Australia - time spent listening by selected capital city - Oct - Nov 2007
Table 183 - Australia - audience penetration by time of day - Oct - Nov 2007
Table 184 - Australia - radio listening by radio location - 2001 - 2007

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