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Australia - Free-to-Air TV - Market Overview and Statistics


Attention: There is an updated edition available for this report.

Since the changeover from analogue to digital conversion process has begun Australians have had more free-to-air television channels that have been added by the broadcasters. The provision of extra channels has had a minimal effect on our viewing habits as other forms of digital media are becoming more readily accessible.

With increased consumer takeup and use of internet-enabled smart TVs, 3DTVs and availability of keenly priced IPTV packages, viewers now have a plethora of ways to watch commercially produced video content together with user-based content.

Over the next five to ten years, digital technologies will spread across most segments of the entertainment and media industries as digital migrations continue to expand. These changing market conditions are expected to impact both the FTA and subscription TV industries, as consumer viewing patterns alter across the different digital media platforms.

With the free-to-air networks expecting to see intense competition for viewers and advertising continue into 2012 and beyond, they are being forced to put even more money into programs, cross promotion and marketing. So in an effort to retain and attract viewers all networks have now have apps for the iPhone/iPad, smartphones or Android tablets allowing viewers differing access methods to content and/or their TV programs.

This report provides an overview on the FTA market in Australia as well as an overview of trends. The information and analysis is provided and in a range of formats including text, tabular and easy-to-read chart formats.

Key developments:

Commercial FTA broadcasting, digital TV, broadcasting, advertising and content, NBN, anti-siphoning legislation.

Companies covered in this report include:

Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN.

Information on Digital TV and Smart TVs are covered in our separate reports at


1. Synopsis
2. Market update
2.1 Overview
2.2 Digital media uptake increases alternative viewing methods
2.3 Anti-Siphoning update – 2012
2.4 Public broadcasters
2.5 Private broadcasters
2.5.1 Overview
2.5.2 Seven West Media
2.5.3 Catch-up TV expanding some viewer options
3. Trends and analysis
3.1 FTA industry faces increasing challenges
3.2 Will the app market save the FTA networks
3.3 Broadcasters utilising internet delivered media
4. Market statistics and revenue
4.1 Background information
4.2 Advertising market statistics
4.3 Advertising predictions into 2014
5. Drama spending and production
5.1 Advertising production
5.2 Drama and content
6. Related reports
List of Tables and Charts
Table 1 – Television set penetration by number of sets – 2010 - 2011
Table 2 – Advertising revenue share for commercial networks – 2009 - 2011
Table 3 – Percentage shares of capital city TV ad market – 1998 - 2011
Table 4 – Advertising spending by media sector – 2009 - 2011
Table 5 – Australian advertising spend in Pay TV and FTA sectors – 2010; 2014
Table 6 – Australian advertising spend by industry – 2010; 2014
Table 7 – Australian advertising production – 2007 - 2010
Table 8 – Australian content between 0600-2400 – 2007 - 2010
Chart 1 – Overview of percentage shares of capital city TV ad market – 1998 - 2011
Chart 2 – Overview of advertising spending by media sector – 2007; 2009 - 2011
Chart 3 – Overview of Australian advertising spend by industry – 2010; 2014
Chart 4 – Overview of Australian advertising production – 2007 - 2010
Chart 5 – Overview of Australian content measurement between 0600-2400 – 2007 - 2010

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