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2008 Australia - Fixed and Mobile Statistics (tables only)

For those needing detailed subscribers, revenues, forecasting and analysis on the Australian telecommunications market, this report provides essential reading and gives in-depth information on:

  • Analysis of the wholesale market.
  • Market segmentation by major provider.
  • Mobile and broadband subscribers and forecasts.
  • Mobile Data Forecasts and mobile media.
  • Overview of the business and residential markets.
  • Revenue forecast and analysis to 2018.
  • Revenue statistics & forecasting of the 2nd tier market to 2009.
  • Revenue statistics & forecasting to 2010 by voice, mobile and broadband sectors.
  • Revenue, annual growth and market share statistics.
  • Statistics and analysis on the VoIP market.
  • Wireless broadband statistics and forecasts.
Researchers:- Phil Harpur, Paul Budde

Current publication date:- October 2008 (3rd Edition)

Next publication date:- October 2009


This report provides 201 statistical tables relating to the overall fixed-line and mobile telecoms industries in Australia, including company operating and financial statistics. It does not include commentary or analysis, these being found in other BuddeComm reports.

Overall telecoms market
BuddeComm estimates that the overall telecoms market grew by 6.0% to $38 billion in the 12 months to June 2008, but this growth rate in real terms is only around 4.7% if an inconsistency in Telstra’s financial reporting is eliminated. Telstra still dominates the overall Australian telecom market with a massive 66% market share of overall revenues in 2007/08. Optus’ market share of overall telco service revenues has been fairly stagnant over the past few years at just over 20%, and we predict a similar trend moving into 2009 and 2010. For the year to June 2008, the total mobile services market was $14.4 billion, with a growth rate of 9.6%.

Infrastructure
Globally the focus of telecommunications infrastructure has shifted towards FttH. In Australia, the absence of decision-making and the ongoing delays in the broadband market are impeding the government’ desire to roll out next generation (NGN) telecoms infrastructure before the end of 2009. Without genuine participation from Telstra in the execution of the National Broadband Plan, any government investment would be wasted as Telstra refuses to participate in the process. Instead it has opted for a highly focused and successful campaign to delay any new form of competition.

Nevertheless, telecoms networks are undergoing extraordinary changes with investments in All-IP NGNs and fibre networks in order to meet burgeoning consumer demand for high-bandwidth applications. Telehealth, e-education, media and sustainability are also the key reasons for Australia needing NGNs. By the mid-2000s, NGNs had become an integral part of the corporate networks and, by 2008, the majority of corporates had fully-deployed NGNs in place. The NGN market is set to grow significantly moving into 2009 as it cannibalises other telecoms revenues.

Recent regulatory changes have also seen the ACCC putting its emphasis on facilities-based competition (ULL and DSLAMs) rather than on resale. This further undermines the position of not just the smaller ISPs, but also of the larger ISPs, like Primus and AAPT, which have significant numbers of resale customers. Further consolidation will be needed, especially in relation to those players with large resale customer bases.

Mobile market
In a market that has already reached saturation, and where mobile call charges are declining, operators’ revenue growth will continue to taper off in 2009 and 2010. However, the revenue growth rate will remain well above the subscriber growth rate, largely due to increased revenue streams that the mobile operators are getting from 3G mobile data/mobile broadband.

Nevertheless, revenue growth rate will remain well above the subscriber growth rate, largely due to the increased revenue streams that the mobile operators are getting from 3G mobile data / mobile broadband.

Mobile data
The data market has now taken over the mobile sector the main driver of growth driven by the retail broadband sector. Mobile voice revenues are starting to decline in a saturated market, but the mobile wireless broadband sector is keeping mobile revenue growth reasonably strong.

Wireless broadband
The fact that progress in wireless broadband is so painfully slow is creating anxiety in the market. The reality is that mobile voice and SMS still generate 90% of mobile revenues in coming years. Full-blown, end-to-end IP-based wireless broadband infrastructure will not be in place until 2012-2015. So the changeover, especially over the next few years, will remain rather slow, with an initial change starting perhaps later in 2009 when Optus has its nationwide 3G HSDPA network in place. Nevertheless we are seeing a real explosion in mobile wireless broadband. People are starting to take up an extra subscription: one for voice one for data. This will continue for a while before we see more combined offerings.

Market Outlook to 2018
The industry is currently experiencing rebalancing and cannibalisation, but the underlying growth factors remain high and demand for high-speed infrastructure will outperform supply. This means significant growth in new IP-based NGN systems. That, in turn, will open up the market for digital media services, applications, video content hosting and distribution. By the end of 2018, FttH and wireless broadband will be widely available and will be used by the telecoms, IT and media industries.

Phil Harpur
September 2008

Data in this report is the latest available at the time of preparation and may not be for the current year.

For those needing detailed subscribers, revenues, forecasting and analysis on the Australian telecommunications market, this report provides essential reading and gives in-depth information on:

  • Analysis of the wholesale market.
  • Market segmentation by major provider.
  • Mobile and broadband subscribers and forecasts.
  • Mobile Data Forecasts and mobile media.
  • Overview of the business and residential markets.
  • Revenue forecast and analysis to 2018.
  • Revenue statistics & forecasting of the 2nd tier market to 2009.
  • Revenue statistics & forecasting to 2010 by voice, mobile and broadband sectors.
  • Revenue, annual growth and market share statistics.
  • Statistics and analysis on the VoIP market.
  • Wireless broadband statistics and forecasts.

1. FIXED-LINE OPERATIONS
1.1 Industry overview
1.2 Telecoms services revenue forecasts
1.3 Infrastructure
1.3.1 Operator expenditure on infrastructure
1.3.2 FttH
1.4 Operator statistics
1.4.1 Operator comparisons
1.4.1.1 Revenue
1.4.1.2 Market shares
1.4.1.3 Data market
1.4.1.4 Wholesale revenues
1.4.2 Telstra
1.4.2.1 Operating statistics
1.4.2.2 Revenues
1.4.2.3 Financial results
1.4.3 Optus
1.4.3.1 Operating statistics
1.4.3.2 Group revenues
1.4.3.3 Revenues by division
1.4.3.4 Subsidiaries’ revenues
1.4.3.5 Financial results
1.4.4 Second tier telcos (fixed and mobile operators)
1.4.4.1 AAPT
1.4.4.2 Amcom Telecommunications
1.4.4.3 Austar United Communications
1.4.4.4 Commander Communications
1.4.4.5 Foxtel
1.4.4.6 gotalk
1.4.4.7 iiNet
1.4.4.8 Macquarie Telecom
1.4.4.9 People Telecom
1.4.4.10 Primus Telecommunications Australia
1.4.4.11 Soul (SP Telemedia)
1.4.4.12 TransACT Communications
1.4.4.13 Unwired Australia
2. MOBILE COMMUNICATIONS
2.1 Mobile subscribers
2.1.1 Prepaid vs Postpaid
2.1.2 Operator comparisons
2.2 Mobile revenues
2.2.1 By operator
2.2.2 ARPU
2.3 Mobile handsets
2.3.1 Suppliers
2.4 Mobile Infrastructure
2.5 Mobile Broadband
3. MOBILE DATA
3.1 Messaging
3.2 Telemetry
3.3 m-commerce
Tables
Table 1 - Australia - total telecoms market - retail revenue by service - 2000 - 2010
Table 2 - Australia - total telecoms market - annual retail growth by service - 2001 - 2010
Table 3 - Australia - total telecoms market - retail market share by service - 2000 - 2010
Table 4 - Australia - telecoms services revenue by product - 2000; 2007 - 2008; 2013; 2018
Table 5 - Australia - telecoms services revenue % by product - 2000; 2007 - 2008; 2013; 2018
Table 6 - Australia - wholesale margins by product − 2005, 2007 - 2008
Table 7 - Australia - wholesale margins by industry group - 2002; 2004; 2006; 2008
Table 8 - Australia - wholesale margins by industry group - 1996 - 2000 (historical)
Table 9 - Australia - forecast telecoms services revenue by market - 2007 - 2008; 2013; 2018
Table 10 - Australia - forecast telecoms services revenue % by market - 2007 - 2008; 2013; 2018
Table 11 - Australia - total capital expenditure by operator - 1998 - 2000; 2004 - 2006
Table 12 - Australia - total capital expenditure by operator - 2006 - 2007
Table 13 - Telstra operating capital expenditure by segment - 2007 - 2008
Table 14 - Telstra IT Transformation - cash capital expenditure - 12 months to June 2007
Table 15 - Optus - cash CAPEX by operating division - 2006 - 2007
Table 16 - Australia - homes connected to fibre - 2005 - 2010
Table 17 - FttH communities in Australia and New Zealand - 2008
Table 18 - FttH communities in Australia and New Zealand by provider - 2008
Table 19 - Australia - FttH communities by developer - 2008
Table 20 - Australia - telecoms service revenue by major provider - 2000 - 2010
Table 21 - Australia - telecoms service annual growth by major provider - 2001 - 2010
Table 22 - Australia - telecoms service market share by major provider - 2000 - 2010
Table 23 - Australia - data market revenue (including broadband) by provider - 1999 - 2010
Table 24 - Australia - data market growth (including broadband) by provider - 2000 - 2010
Table 25 - Australia - data market share (including broadband) by provider - 2000 - 2010
Table 26 - Australia - wholesale market revenues by major supplier - 1997 - 2010
Table 27 - Australia - wholesale market revenue growth by major supplier - 1998 - 2010
Table 28 - Telstra - statistical overview (calls/subscribers/networks) - 2004 - 2008
Table 29 - Telstra - annual growth (calls/subscribers/networks) -- 2005 - 2008
Table 30 - Telstra Group total revenue - 1994 - 2010
Table 31 - Telstra Group revenue by segment - 2006 - 2008
Table 32 - Telstra Group revenue by service - 2006 - 2008
Table 33 - Telstra fixed telephony revenue - 2006 - 2008
Table 34 - Telstra PSTN products revenue - 2007 - 2008
Table 35 - Telstra ISDN revenue - 2006 - 2008
Table 36 - Telstra Internet revenue - 2007 - 2008
Table 37 - Telstra IP and data access revenue - 2007 - 2008
Table 38 - Telstra mobile revenue - 2006 - 2008
Table 39 - Telstra mobile retail and wholesale revenue - 2007 - 2008
Table 40 - Telstra mobile prepaid and postpaid revenue - 2007 - 2008
Table 41 - Telstra business services and applications revenue - 2006 - 2008
Table 42 - Sensis revenue - 1998 - 2009
Table 43 - Sensis revenue by operating division - 2006 - 2008
Table 44 - Telstra offshore controlled entities revenue - 2006 - 2008
Table 45 - Telstra Group sales revenue, EBITDA, EBIT and net profit - 2002 - 2008
Table 46 - Telstra Group sales revenue, EBITDA, EBIT and net profit by growth - 2003 - 2008
Table 47 - Telstra Group EBIT by segment - 2006 - 2008
Table 48 - TelstraClear revenue, expenses, EBITDA, EBIT and CAPEX - 2007 - 2008
Table 49 - Sensis financial summary - 2006 - 2008
Table 50 - Optus Consumer telephony statistics - 2007 - 2008
Table 51 - Optus consumer Internet statistics - 2007 - 2008
Table 52 - Optus Internet subscribers (broadband & dial-up) - 1996 - 2008
Table 53 - Optus pay TV subscribers - 1995 - 2009
Table 54 - Optus Mobile subscribers, market share & prepaid ratio - 1998 - 2008
Table 55 - Optus Mobile key operating statistics - 2007 - 2008
Table 56 - Virgin Mobile Australia (50% owned) subscribers - 2000 - 20081
Table 57 - Optus overall operating revenue summary - 1994 - 2010
Table 58 - Optus revenue by major service division - 2006 - 2008
Table 59 - Optus revenue by major and minor service category - 2006 - 2007
Table 60 - Optus revenue by major and minor service category - 2007 - 2008
Table 61 - Optus operating revenue by operating division - 2006 - 2008
Table 62 - Optus mobile revenue by segment - 2006 - 2008
Table 63 - Optus Business and Wholesale fixed revenue by service - 2006 - 2008
Table 64 - Optus Consumer and SMB fixed revenue by service - 2006 - 2007
Table 65 - Optus Consumer and SMB fixed revenue by service - 2007 - 2008
Table 66 - Virgin mobile revenue - 2003 - 2005
Table 67 - Uecomm operating revenue - 1999 - 2005
Table 68 - Optus operational EBITDA by operating division - 2006 - 2008
Table 69 - Optus on-net ARPU - 2007 - 2008
Table 70 - Optus financial data by division - half year to September - 2006 - 2007
Table 71 - Optus Mobile division revenue - half year to September - 2006 - 2007
Table 72 - Optus Business & Wholesale fixed finances - half year to September - 2006 - 2007
Table 73 - Optus Consumer and SMB fixed finances - half year to September - 2006 - 2007
Table 74 - Australia - second tier telco revenues by service - 2000 - 2010
Table 75 - Australia - second tier telco revenue growth by service - 2001 - 2010
Table 76 - Australia - second tier telcos - revenue by provider - 2002 - 2009
Table 77 - Australia - second tier telcos - revenue growth by major provider - 2003 - 2009
Table 78 - Australia - second tier telcos - market shares by revenue -- 2003 - 2009
Table 79 - AAPT - Internet and broadband subscribers - 2007 - 2008
Table 80 - AAPT - Calling minutes - national - 2007 - 2008
Table 81 - AAPT consumer -dial-up vs broadband Internet subscribers - 2005 - 2007
Table 82 - AAPT Operating revenues by service - 2006 - 2008
Table 83 - AAPT expenses - 2006 - 2008
Table 84 - Amnet DSL customers - 2004 - 2007
Table 85 - Amcom customer breakdown
Table 86 - Amcom - Operating revenue - 2000 - 2009
Table 87 - AUSTAR Pay TV subscribers - 1996 - 2009
Table 88 - AUSTAR monthly subscriber churn - 2002; 2005 - 2008
Table 89 - AUSTAR revenue - 1996 - 2009
Table 90 - AUSTAR ARPU - 2004 - 2007
Table 91 - Commander Revenue - 2001 - 2008
Table 92 - Foxtel direct subscribers (excludes Optus wholesale) - 1995 - 2009
Table 93 - Total Foxtel subscribers including wholesale - 2002 - 2009
Table 94 -Foxtel and wholesale subscriber growth - 2003 - 2009
Table 95 - Foxtel iQ DVR subscribers - 2006 - 2008
Table 96 - Foxtel subscriber churn rate - 2002 - 2008
Table 97 - Foxtel subscriber churn rate - by customer category - 2006
Table 98 - Foxtel proportion of digital pay TV subscribers - 2004 - 2007
Table 99 - Foxtel revenue - 1998 - 2009
Table 100 - gotalk revenue - 2003 - 2008
Table 101 - iiNet active subscribers - 1997 - 2008
Table 102 - iiNet DSL subscribers - 2006 - 2008
Table 103 - iiNet VoIP subscribers - 2007 - 2008
Table 104 - iiNet group - total subscribers by category - 2007 - 2008
Table 105 - iiNet total revenue - 1997 - 2009
Table 106 - Macquarie revenue - 1999 - 2009
Table 107 - Macquarie revenue by division - 2004 - 2008
Table 108 - People Telecom subscribers by service - mid 2007
Table 109 - People Telecom broadband subscribers - 2003 - 2008
Table 110 - People Telecom revenue - 2002 - 2009
Table 111 - People Telecom revenue and customer base by market segment - 2007
Table 112 - People Telecom revenue by division - 2006 - 2008
Table 113 - Primus broadband DSL retail subscribers - 2003 - 2008
Table 114 - Primus DSL customers - 2005 - 2006
Table 115 - Primus DSLAM broadband and voice bundled customers - 2005 - 2006
Table 116 - Primus revenue - 1996 - 2009
Table 117 - Soul company structure by operating division
Table 118 - Soul broadband subscribers - 2003 - 2008
Table 119 - TPG broadband subscribers - 2007 - 2008
Table 120 - Soul-TPG Revenue - 2001 - 2009
Table 121 - TransACT total subscribers - 2002 - 2008
Table 122 - Unwired broadband subscribers - 2004 - 2009
Table 123 - Unwired customer breakdown by speed of connection - 2005
Table 124 - Unwired operating revenue - 2002 - 2008*
Table 125 - Unwired net loss - 2004 - 2007
Table 126 - Australia - Mobile market subscribers and penetration - 1986 - 2011
Table 127 - Australia - mobile subscribers by technology - 2007
Table 128 - Australia - prepaid subscribers (historical) - 1998 - 2005
Table 129 - Australia - mobile phone services in operation - pre and postpaid - 2005 - 2007
Table 130 - Australia - mobile subscribers by carrier - 1993 - 2009
Table 131 - Australia - annual growth rate of mobile subscribers by carrier - 1995 - 2009
Table 132 - Australia - mobile subscriber market share by carrier - 1993 - 2009
Table 133 - Australia - 2G mobile subscribers by carrier − 2006 - 2009
Table 134 − Australia - annual growth rate of 2G mobile subscribers by carrier − 2007 - 2009
Table 135 - Australia - 3G mobile subscribers by carrier − 2003 - 2009
Table 136 − Australia - annual growth rate of 3G mobile subscribers by carrier − 2007 - 2009
Table 137 - Australia - proportion 3G mobile subscribers vs total by carrier − 2006 - 2009
Table 138 - Australia - prepaid subscribers per operator - 2006 - 2009
Table 139 - Australia - proportion prepaid subscribers per operator - 2006 - 2009
Table 140 - Telstra - mobile subscribers by 2G/3G - 2006 - 2008
Table 141 - Telstra - wholesale subscribers - 2006 - 2008
Table 142 - Telstra - mobile subscribers - pre and postpaid - 2006 - 2008
Table 143 - Telstra - 3G mobile subscribers - pre and postpaid - 2007 - 2008
Table 144 - Vodafone direct mobile subscribers (excludes MVNO) - 1996 - 2009*
Table 145 - Vodafone mobile subscribers (includes MVNO) - 2006 - 2008
Table 146 - Vodafone 3G subscribers - 2007 - 2008
Table 147 - Vodafone voice minutes - 2005 - 2008*
Table 148 - Hutchison subscribers - 1999 - 2009
Table 149 - Hutchison customers1 by division - 2003 - 2008
Table 150 - Australia - mobile services market revenue - 1993 - 2011
Table 151 - Australia - mobile revenue % by segment (corporate, SME, residential) - 1994 - 2010
Table 152 - Australia - annual change in price indexes for mobile services - 2002 - 2007
Table 153 - Australia - forecast mobile wireless data and voice revenues - 2008; 2013; 2018
Table 154 - Australia - mobile services market revenue per major operator - 1993 - 2010
Table 155 - Australia - mobile service revenue growth by major operator - 1994 - 2010
Table 156 - Australia - mobile services revenue market share per major operator - 1997 - 2010
Table 157 - Australia - forecast mobile wireless data and voice revenues - 2007; 2012; 2017
Table 158 - Vodafone revenue - 1996 - 2009
Table 159 - Hutchison operating revenue - 1997 - 2009
Table 160 - Hutchison key financial results - 2004 - 2008
Table 161 - Australia - average ARPU across all operators - 1993 - 2010
Table 162 - Australia - ARPU voice vs non-voice - 2006 - 2008
Table 163 − Australia - 2G, 3G ARPU comparison − 2006 - 2010
Table 164 - Australia - blended ARPU by operator - 2003 - 2008
Table 165 - Australia - blended ARPU annual change by operator - 2003 - 2008
Table 166 - Australia - historical blended ARPU by operator - 1998 - 2002
Table 167 - Australia - mobile content ARPU per customer by operator - 2007
Table 168 - Telstra prepaid, postpaid ARPU - 2004 - 2008
Table 169 - Telstra ARPU by network type - 2006 - 2008
Table 170 - Optus prepaid, postpaid and blended ARPU per month - 2004 - 2008
Table 171 - Vodafone - prepaid / postpaid / blended ARPU - 2004 - 2008
Table 172 - Hutchison ARPU per month - 2004 - 2008
Table 173 - Hutchison non-voice ARPU - 2004 - 2006
Table 174 - Australia - handset sales - 2004 - 2008
Table 175 - Australia - handset sales by technology - 2006
Table 176 - Australia - average mobile phone cost - 1986; 1993; 1998 - 2000; 2006, 2008
Table 177 - Australia - handset suppliers’ market shares - 1999 - 2005; 2007
Table 178 - Handset supplier market share - top 3 suppliers globally - Q3 2007; Q1 2008
Table 179 - Australia - handset supplier market share - top four suppliers - 2008
Table 180 - Australia - terrestrial mobile network coverage - 2002; 2008
Table 181 - Australia - number of base stations and technology used by operators - 2008
Table 182 - Australia - mobile spectrum by city
Table 183 - Australia - leading retailers and number of outlets - 2008
Table 184 - Australia - wireless broadband subscribers by access type - 2006 - 2008
Table 185 - Australia - 3G wireless broadband subscribers by mobile operator - 2007 - 2008
Table 186 - Australia - forecast wireless penetration as % of fixed broadband - 2005; 2010; 2015
Table 187 - Australia - forecast mobile wireless data and voice revenues - 2008; 2013; 2018
Table 188 - Australia - mobile content market revenue - 2005 - 2008
Table 189 - Australia - online users and other media usage
Table 190 - Australia - revenues for Premium SMS market - 2004 - 2008
Table 191 - Australia - SMS growth - 2003 - 2010
Table 192 - Australia - mobile data revenues by operator - SMS and non-SMS - 2007 - 2008
Table 193 - Australia - Premium SMS market share by operator - 2007
Table 194 - Telstra SMSs sent - 2001 - 2007
Table 195 - Australia - telemetry devices sold - 1998; 2000; 2004
Table 196 - Australia - telemetry market - vertical market share forecast
Table 197 - Australia - market share electronic mobile payments of total prepaid - 2002 - 2009
Table 198 - Australia - major electronic payment providers and their market share - 2008
Table 199 - Australia - buying over the Internet by business size - 2008
Table 200 - Australia - items bought by SMEs over the Internet - 2008
Table 201 - Australia - selling over the Internet by industry sector - 2008

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