Market Research Logo

2007 Australia - Fixed and Mobile Statistics (tables only)


Attention: There is an updated edition available for this report.

This report provides tables only for the Australian telecoms industry and are extracted from the source reports as listed here

The tables relating to specific companies cover both fixed-line and mobile/wireless operations.

There is an updated report available.


Fixed services

Telstra maintains its stranglehold on the wholesale market with revenues of just under $3 billion in 2007, which constituted just over 70% of the $4.2 billion wholesale market. The total 2nd tier market (including wholesale revenues) grew at around 8% in 2007 to $9.2 billion and we expect that the growth rate will drop slightly to around 6% in 2008 and then maintain this level moving into 2009. Growth is expected to subside over the next two years as Telstra is forced to begin a period of transformation and rationalisation that has already been evident in many European countries. Overall telecoms market growth is expected to drop to 4.1% by 2008 and 3.4% by 2009.

Fibre networks will significantly increase the quality and capacity of the infrastructure. They will allow sectors such healthcare, education and energy to utilise these networks for the delivery of high quality home services, such as video nursing services to monitor elderly people and hospital patients who have been discharged early from hospital.

Eventually the fibre network will be extended to homes and businesses, but in most situations this can be done on a demand basis. However, there is room for competition here and we have seen some cities and communities taking a leadership role. But for the time being most FttH projects are in new housing developments rather than in brownfield markets.

By 2015, the telecoms industry will grow from $34 billion to $72 billion. Increasingly new revenues will flow into the industry as companies continue to explore and develop the digital media opportunities that are becoming available over IP-based next generation telecommunications equipment, which will be carried over the expanding fibre networks.

Mobile services

Mobile communications is still a huge telecommunications powerhouse. The premium prices that the industry can charge are generating an ongoing flood of revenue into the industry. Furthermore, large parts of the 2G infrastructure have been written off and the spectrum on which these services are built has also long been written off. No wonder the industry have been so slow to move to the next stage, where, as happened in the fixed network, revenues will come from mobility applications.

3G is now making serious progress with more than 4 million users, led by Telstra’s Next G network. Data traffic both over the 2G and 3G networks is currently going through the roof, fuelled by the capped price plans.

Both in 2G and 3G the major players remain the same: Telstra, Optus, Vodafone and Hutchison. Telstra is still leading the market, thanks to a very conservative strategy. They still have not introduced capped voice plans. Optus’ revenues have been severely affected by the competition of 2005/06. Vodafone and Hutchison have been leading the competition, but Vodafone remains a marginal operation and there is continued speculation about the future of the Australian operation.

The growth in prepaid has slowed down. The players are attempting to rein in the advance of too much competition, which around the world is manifested in large numbers of customers moving to prepaid services.

Mobile data as it has been promoted to the market through portals with proprietary content continues to be more hype than reality; Premium SMS has been more successful than On-Deck services from the operators.

There has been some good progress in wireless broadband in regional Australia. The developments in South Australia, in particular, are very promising - these have been made possible by the financial assistance of both the Federal and State Governments.

Outside regional areas, progress has been slow. PBA (Commander) has stuck to its niche market approach and is selectively using wireless broadband in some of its business deployments. Unwired now has around 80,000 customers, but, although this is a significant figure, it is only a small percentage of the four million broadband users in Australia. The same applies to the Austar service in Wagga Wagga.

This report provides tables only for the Australian telecoms industry and are extracted from the source reports as listed here. The tables relating to specific companies cover both fixed-line and mobile/wireless operations. For details, commentary and analysis, see the company profiles source reports.

Data in this report is the latest available at the time of preparation and may not be for the current year.

1. Telecoms Market Overview
1.1 Revenue by service
1.2 Wholesale Market
1.3 VoIP users
1.4 BuddeComm forecasts
1.4.1 Growth rates
1.4.2 Revenues
2. The mobile market
2.1 Operating statistics
2.1.1 Electronic payments
2.1.2 Mobile handsets
2.1.3 Mobile data
2.1.4 Wireless broadband
2.2 Mobile revenues
3. Major Operators
3.1 Operator comparisons
3.1.1 Financial data - all operations
3.1.2 Mobile operating data
3.1.3 Mobile financial data
3.2 Telstra
3.2.1 Operational data summaries
3.2.2 Financial data
3.2.3 Mobile operations
3.3 Optus
3.3.1 Operating data
3.3.2 Financial data
3.3.3 BuddeComm revenue forecasts
4. 2nd-tier Telco Statistics
4.1 Company comparisons
4.2 AAPT
4.3 Amcom Telecommunications
4.4 Austar
4.5 Commander Communications
4.6 Foxtel
4.7 Hutchison Telecommunications (Australia)
4.8 iiNet Limited
4.9 Macquarie Telecom
4.10 People Telecom
4.11 PowerTel
4.12 Primus Telecommunications Australia
4.13 Soul (SP Telemedia Ltd)
4.14 Unwired Australia
4.15 Virgin Mobile Australia
4.16 Vodafone Australia
List of Tables
Table 1 - Number of voice service providers in Australia by type of provider - June 2007
Table 2 - Total telecoms market - retail revenue by service - 2000 - 2009
Table 3 - Total telecoms market - annual retail growth by service - 2001 - 2009
Table 4 - Total telecoms market - retail market share by service - 2000 - 2009
Table 5 - Wholesale market revenues by major supplier - 1997 - 2009
Table 6 - Wholesale market revenues by major supplier - annual change - 1998 - 2009
Table 7 - Business and residential wholesale margins by product - 2005; 2007
Table 8 - Wholesale margins by industry group - 2001 - 2006
Table 9 - Wholesale margins by industry group (historical) - 1996 - 2000
Table 10 - Metro Ethernet market - 2004; 2007; 2009
Table 11 - Paid VoIP and Skype users - Australia - 2004 - 2010
Table 12 - Number of voice service providers in Australia by type of provider - June 2007
Table 13 - ISPs providing VoIP as part of bundled service offers by size of ISP - September 2006
Table 14 - Main business distribution Australian VoIP market - July 2006
Table 15 - engin VoIP customer base - 2005 - 2007
Table 16 - engin - operating revenue - 2005 - 2006
Table 17 - Average predictions: annual growth rates - 2004 - 2024
Table 18 - Calculating predicted growth in real GDP per capita - 2004 - 2024
Table 19 - Communications forecasts - average annual change (MONASH model) - 2004 - 2024
Table 20 - Telecommunications services revenue by market - 2005; 2007; 2010; 2015
Table 21 - Telecommunications services revenue by product - 2000; 2005; 2007; 2010; 2015
Table 22 - Telecommunications services revenue by industry group - 2005; 2007; 2010; 2015
Table 23 - Access and content % of total telecoms spend - 2000; 2005; 2007; 2010; 2015
Table 24 - Mobile market subscribers and penetration - 1986 - 2010**
Table 25 - Fixed-mobile substitution forecasts - 2004 - 2010
Table 26 - DSLAM port cost versus wholesale DSL price - May 2007
Table 27 - Market share electronic payments of total prepaid - 2002 - 2009
Table 28 - Electronic payment market revenues - 2005, 2007
Table 29 - Major electronic payment providers and their market share
Table 30 - Mobile phone shipments - 2005 - 2007
Table 31 - 2006 Handset sales by technology
Table 32 - Average 2G mobile phone cost - selected years 1986 - 2006
Table 33 - Mobile handset supplier market shares (digital) - selected years 1999 - 2006
Table 34 - Mobile phones distribution by family type, income and geography - 1998; 2000
Table 35 - Growth in SMS services and percent increase over financial years - 2000 - 2006
Table 36 - Growth in Telstra SMS messages - 2001 - 2007
Table 37 - SMS market share by operator - 2006
Table 38 - SMS growth forecasts - 2007 - 2010
Table 39 - Revenues PSMS market - 2004 - 2008
Table 40 -Forecast mobile revenues - voice vs data - 2007; 2012; 2017
Table 41 - Australian content market revenue - 2005 - 2008
Table 42 - Large WiFi hotspot service providers - July 2006
Table 43 - Forecast wireless penetration as percent of fixed broadband - 2005; 2010; 2015
Table 44 - Forecast mobile data, mobile voice and wireless revenues - 2007; 2012; 2017
Table 45 - Total mobile services market revenue - 1993 - 2010*
Table 46 - Revenue market share per segment (corporate, SME, residential) - 1994 - 2007
Table 47 - Average ARPU across all operators - 1993 - 2008
Table 48 - Prepaid mobile revenues - 1997 - 2007
Table 49 - 2G, 3G ARPU comparison - 2006 - 2010
Table 50 - Total telecoms service revenue by major provider - 2000 - 2009
Table 51 - Total telecoms service annual growth by major provider - 2001 - 2009
Table 52 - Total telecoms service market share by major provider - 2000 - 2009
Table 53 - Second tier telco revenues by service - 2000 - 2009*
Table 54 - Second tier telco revenues by service - annual change - 2001 - 2009
Table 55 - Total capital expenditure by operator - 1998 - 2007
Table 56 - Terrestrial mobile network coverage - 2002; 2006
Table 57 - Number of base stations by operator - 2007
Table 58 - Mobile subscribers by carrier - 1993 - 2008*
Table 59 - Annual growth rate of mobile subscribers by carrier - 1993 - 2008*
Table 60 - Mobile subscriber market share (%) by carrier - 1993 - 2008*
Table 61 - Mobile subscribers by 3G network operator - 2003 - 2008
Table 62 - PSMS market share by operator - 2007
Table 63 - Mobile services market revenue per major operator - 1993 - 2008*
Table 64 - Annual growth of mobile services revenue per major operator - 1994 - 2008*
Table 65 - Mobile services revenue market share per major operator - 1997 - 2008*
Table 66 - Market share of mobile data market by operator - March 2006
Table 67 - Blended ARPU ($ per month) by operator - 2003 - 2007
Table 68 - Blended ARPU by operator - annual growth - 2004 - 2007
Table 69 - Mobile data revenues major players - 2007(e)
Table 70 - Mobile content ARPU per customer - 2007
Table 71 - Telstra - operating overview - 2003 - 2007
Table 72 - Telstra - operating overview - annual change - 2004 - 2007
Table 73 - Telstra - group total revenue - 1994 - 2009
Table 74 - Telstra - group sales revenue, EBITDA, EBIT and net profit - 2002 - 2007
Table 75 - Telstra - group revenue by segment - 2006 - 2007
Table 76 - Telstra - group EBIT by segment - 2006 - 2007
Table 77 - Telstra - group revenue by service - 2006 - 2007
Table 78 - Telstra - fixed telephony revenue by service - 2006 - 2007
Table 79 - Telstra - PSTN products revenue - 2006 - 2007
Table 80 - Telstra - Internet & IP solutions revenue - 2006 - 2007
Table 81 - Telstra - ISDN revenue - 2006 - 2007
Table 82 - Telstra - specialised data revenue - 2006 - 2007
Table 83 - Telstra - business services and applications revenue - 2006 - 2007
Table 84 - Sensis revenue - 1998 - 2008
Table 85 - Sensis revenue by operating division - 2006 - 2007
Table 86 - Sensis financial summary - 2006 - 2007
Table 87 - Telstra - offshore controlled entities revenue - 2006 - 2007
Table 88 - Telstra - IT Transformation - cash capital expenditure - 12 months to June 2007
Table 89 - Telstra - mobile revenue - 2006 - 2007
Table 90 - Telstra - mobile subscribers by 2G/3G - 2006 - 2007
Table 91 - Telstra - mobile subscribers by prepaid/postpaid - 2006 - 2007
Table 92 - Telstra - wholesale subscribers by CDMA/GSM - 2006 - 2007
Table 93 - Telstra - prepaid, postpaid ARPU per month - 2004 - 2007
Table 94 - Telstra - ARPU per month by network type - 2006 - 2007
Table 95 - Optus - network operating statistics - 2006 - 2007
Table 96 - Optus consumer - telephony statistics - 2006 - 2007
Table 97 - Optus - off-network voice customers - 2005 - 2007
Table 98 - Optus - HFC customers - 2005 - 2007
Table 99 - Key operating statistics - Optus Consumer and Multimedia - 2002 - 2007
Table 100 - Optus Consumer and SMB Fixed key statistics - half year to 30 Sept 2005 - 2006
Table 101 - Optus - mobile subscribers, market share and prepaid ratio - 1998 - 2006
Table 102 - Optus - key mobile operating statistics - 2005 - 2007
Table 103 - Optus - prepaid, postpaid and blended ARPU per month - 2004 - 2007
Table 104 - Optus - mobile data market growth by application - 2005 - 2006
Table 105 - Optus - overall operating revenue - 1994 - 2008
Table 106 - Optus - profit/loss before tax and abnormal items - 1994 - 2006
Table 107 - Optus - revenue by service division - 2004 - 2006
Table 108 - Optus - revenue by service - 2006 - 2007
Table 109 - Optus - revenue by major and minor service category - 2006 - 2007
Table 110 - Optus - operational EBITDA by operating division - 2006 - 2007
Table 111 - Optus - voice revenue by divisional service category - 2005 - 2006
Table 112 - Optus - Consumer and Multimedia division revenue by service - 2005 - 2006
Table 113 - Optus - Consumer and SMB fixed revenue by service - 2006 - 2007
Table 114 - Optus - Business and Wholesale fixed revenue by service - 2006 - 2007
Table 115 - Optus - Internet revenue by divisional service category - 2005 - 2006
Table 116 - Optus - Mobile revenue - 2006 - 2007
Table 117 - Optus - Mobile division revenue by service - 2005 - 2006
Table 118 - Optus - Mobile ARPU statistics - 2005 - 2006
Table 119 - Optus - cash CAPEX by operating division - 2006 - 2007
Table 120 - Forecast Optus revenue by service division - 2007 - 2010
Table 121 - Second tier telcos - revenue by provider - 2002 - 2008
Table 122 - Second tier telcos - revenue by major provider - annual growth - 2002 - 2008
Table 123 - Second tier telcos - revenue by major provider - market share - 2002 - 2008
Table 124 - Second tier retail providers - voice, data & mobile - revenue - 2002 - 2007*
Table 125 - Second tier retail providers market share by service - 2002 - 2007*
Table 126 - AAPT consumer - fixed line, full service and bundled customers - 2005 - 2006
Table 127 - AAPT consumer - Internet and broadband subscribers - 2005 - 2007
Table 128 - AAPT - business customers - 2005 - 2006
Table 129 - Amcom - customer breakdown
Table 130 - Amnet - DSL customers - 2004 - 2006
Table 131 - Amcom - business segments
Table 132 - Amcom - operating revenue - 2000 - 2007
Table 133 - Amcom - EBITDA and net profit - 2005 - 2006
Table 134 - Austar - Pay TV subscribers - 1996 - 2007
Table 135 - Austar - mobile subscribers and dial-up Internet subscribers - 2005 - 2006
Table 136 - Austar - revenue - 1996 - 2007
Table 137 - Austar - ARPU - 2004 - 2006
Table 138 - Commander - revenue - 2001 - 2007
Table 139 - Foxtel - direct subscribers (excludes Optus wholesale subscribers) - 1995 - 2007
Table 140 - Foxtel subscribers - Foxtel and wholesale - 2002 - 2006
Table 141 - Foxtel - subscriber churn rate - 2002 - 2006
Table 142 - Foxtel - iQ DVR subscribers - 2006 - 2007
Table 143 - Foxtel - revenue - 1998 - 2007
Table 144 - Hutchison - overall customers - 1999 - 2007*
Table 145- Hutchison - customers by division - 2003 - 2006*
Table 146 -Hutchison - operating revenue - 1997 - 2007
Table 147 -Hutchison - key financial results - 2004 - 2006
Table 148 - Hutchison - ARPU - 2004 - 2006
Table 149 -Hutchison - non-voice ARPU per month - 2004 - 2006
Table 150 - Hutchison - 3G ARPU per month - December 2006
Table 151 -Hutchison - average margin and acquisition cost per customer - 2004 - 2006
Table 152 - iiNet - active subscribers - 1997 - 2006
Table 153 - iiNet - broadband subscribers - 2005 - 2007
Table 154 - iiNet - total revenue - 1997 - 2007
Table 155 - iiNet - EBITDA - 2001 - 2006
Table 156 - iiNet - total net profit - 2005 - 2006
Table 157 - iiNet - revenue by region (Australia and New Zealand) - 2005 - 2006

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report