The term ‘personal recorder’ refers to the range of devices that allow for the recording of broadcasting content. Some synonyms include PVR and DVR. Their growth is relevant to the digital TV market because consumer entertainment goods including lower energy use liquid crystal display and light emitting diode flat screen TVs with inbuilt STBs have increased immensely over the last couple of years.
Personal video recorders recorded double-digit growth back in 2010 and were a major driver of digital TV adoption across Australia.
The subscription TV operators FOXTEL and previously AUSTAR provided DVRs, FetchTV has a PVR, while apps for smartphones and computers can also be used as a PVR. Meanwhile the Seven Network and the Hybrid TV owned TiVo brand still continue to offer the high-costing DVR through retail stores in 2012.
The rollout of the National Broadband Network will allow further DVR usage, as speeds and download restrictions are lifted from the Australia market. But whether the apps and other digital technologies now available gain the major market share or the propriety STB and DVR makers, still remains to be seen.
In this report we provide an update and analysis of the digital video recorder market as well as background information, and also provide some statistics and market estimates in tabular and easy-to-read chart formats.
Set-top boxes (STB), digital video recorders (DVR), personal video recorders (PVR), FTA TV, subscription TV National Broadband Network (NBN), smart TVs.
Companies covered in this report include:
FOXTEL, AUSTAR, Seven, TiVo, BigPond TV, Telstra.